United States
Modernmalinois is a creator with a presence on YouTube (1,800,000 followers), Instagram (246,014 followers), TikTok (4,500,000 followers), based in United States.
Total Followers -0.0%
6.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.8M followers · 27% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $4.9K–$12K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -1230 -0.5% | +0 +0.0% | -1230 |
| Last 90 days | -9900 -0.5% | -3272 -1.3% | +0 +0.0% | -13172 |
| Last 365 days | -9900 -0.5% | -3272 -1.3% | +0 +0.0% | -13172 |
Daily follower snapshots from CreatorDB's longitudinal index.
Modernmalinois is a creator with a presence on YouTube (1,800,000 followers), Instagram (246,014 followers), TikTok (4,500,000 followers), based in United States. Their content sits in the pets & dog training space. Their YouTube bio reads: "Breeding and training the best Malinois in the world.". The full audience and engagement breakdown is below.
Modernmalinois reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a pets creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows pets content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in pets and related categories, Modernmalinois offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Modernmalinois's tier (Mega, 6.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Enough Command is one of Modernmalinois's signature named training classes, highlighted across their Instagram and TikTok bios as a key part of their course library. It sits alongside more than 500 free videos on their platform and represents their structured, teachable approach to working with Belgian Malinois. Fans who want a more guided learning experience beyond the regular uploads tend to seek it out first.
Thanglings is the name Modernmalinois uses for a specific litter of Belgian Malinois puppies they've bred and documented on their channel. Content like "Thanglings Meet Their Dad" follows the pups through early milestones, which is a fan-favorite recurring format. The litter-name approach helps viewers follow individual dogs over time and builds a storyline around the breeding program.
Modernmalinois runs an active breeding program — breeding and training Malinois is the stated core of their entire channel. Litters are documented on their platform, but availability isn't handled like an open online storefront, so interested buyers would need to contact them directly. Given the demand a creator at their scale generates, wait lists and selective placement are common in operations like this.
Yes — Modernmalinois launched a podcast that they distribute on YouTube, and it's actively promoted in their Instagram and TikTok bios as of their most recent updates. It extends their training and breeding content into a longer-form format, covering topics that short-form clips and vlogs can't fully address. It's a natural step for a creator whose audience is deeply engaged and wants more depth than a 60-second demo.
Yes — beyond the free library of over 500 videos, Modernmalinois offers structured training classes, with The Enough Command being one of the named courses they promote directly in their bio. These paid classes are designed for Malinois owners who want a more guided curriculum rather than browsing individual clips. It positions Modernmalinois as both a content creator and an actual training resource.
The "Modern" in Modernmalinois signals a departure from older, correction-heavy working-dog methods toward a more structured, contemporary approach suited to the Malinois's high drive and intelligence. Their content focuses on building obedience through clear commands and consistent practice rather than force. This philosophy runs through both their free videos and their paid class offerings.
That line comes directly from their own YouTube bio — "Breeding and training the best Malinois in the world" — and reflects the confidence they project in their breeding program's standards. It's a bold positioning statement that sets them apart from hobby breeders or general dog trainers on the platform. Their audience engagement, which runs well above the category average, suggests their followers largely agree with the claim.
Modernmalinois content consistently reinforces that the Belgian Malinois is an extremely high-drive, high-energy working breed — not a casual family pet for unprepared owners. Their training videos and classes are largely built around giving owners the tools to manage and channel that intensity productively. The honest framing of the breed's demands is a big reason their audience trusts them.
Modernmalinois has built their largest following on TikTok, where they've grown to over 4 million followers, compared to nearly 2 million subscribers on YouTube. TikTok's short-form format works well for quick training clips and puppy highlights that hook new viewers fast. Their YouTube channel carries the longer-form content, vlogs, and the podcast for the core audience that wants more depth.
Modernmalinois operates out of the United States, where roughly 70% of their audience is also located. Their breeding and training facility is US-based, though their content pulls in viewers from the UK, Mexico, Canada, and beyond. The domestic-majority audience makes sense given how niche and trust-dependent the working-dog breeder space is.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@modernmalinois · YouTube
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