United States
Modelones is a U.S.-based gel nail polish brand that operates its social presence in the style of a creator account rather than a traditional corporate channel.
Total Followers +0.3%
109K
Across Instagram
Primary Platform
YouTube
109K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.2K–$5.5K / IG post
Haidar, known as the 'Pinterest Hand Girl' with over 1.8M social media followers, will contribute professional advice on nail styles and color choices alongside showcasing the brand's collections.
The brand celebrated a decade in business with a U.S. tour featuring hands-on product demonstrations and a community-focused event in LA, covered by Bustle, Glamour, and ELLE.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 109,088 | +327 | 1.7% | 6.3 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +65 +0.1% | +0 +0.0% | +0 +0.0% | +65 |
| Last 30 days | +327 +0.3% | +0 +0.0% | +0 +0.0% | +327 |
| Last 90 days | +796 +0.7% | +0 +0.0% | +0 +0.0% | +796 |
| Last 365 days | +796 +0.7% | +0 +0.0% | +0 +0.0% | +796 |
Daily follower snapshots from CreatorDB's longitudinal index.
Modelones is a U.S.-based gel nail polish brand that operates its social presence in the style of a creator account rather than a traditional corporate channel. Rather than pushing polished campaign content, the account functions as a community hub for nail art enthusiasts, actively sourcing and reposting user-generated looks via the branded hashtag #modelonesnails. This UGC-driven strategy keeps the feed stocked with seasonal nail inspiration — fall manicures, gel sets, and step-by-step inspo — while simultaneously rewarding customer loyalty. The brand sells primarily through Amazon and its own direct-to-consumer site, modelones.com, positioning itself as an accessible, at-home alternative to professional salon gel systems.
The account's audience skews heavily female and concentrates in the millennial and Gen Z bracket, a demographic well aligned with both DIY beauty habits and algorithm-friendly nail content formats. Despite a mid-tier follower count, engagement holds modestly above the category median, suggesting the community is genuinely active rather than passively accumulated. Geographic reach extends meaningfully into the UK, India, and Canada, markets where affordable gel polish has growing consumer interest. As the at-home nail category matures and Amazon beauty competition intensifies, Modelones' brand-as-creator approach — leaning on community content and seasonal trend cycles — positions it to maintain organic discovery without heavy paid acquisition.
Modelones reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Modelones offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Modelones's tier (Mid, 109K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Modelones is a nail beauty brand built around gel polish products for at-home and professional nail art. They operate their own retail site at modelones.com and also sell through Amazon, making their range easy to find for nail enthusiasts across the US and beyond.
Modelones gel polish is available directly through their website at modelones.com and on Amazon. The brand's Instagram bio points shoppers to both channels, so you can search "Modelones Gel Polish" on Amazon or visit their site for the full product range.
Modelones uses the hashtag #modelones to discover and feature community nail looks on their Instagram. Tagging your gel nail photos with that hashtag gives you a chance to be reposted on their official account.
The #modelonesnails hashtag is used by the Modelones community to share nail art created with the brand's gel polish products. It functions as a community gallery where customers and nail artists post their looks and connect around the brand's aesthetic.
Fall and autumn nail designs are a major recurring content theme for Modelones on Instagram. The brand regularly posts seasonal inspiration under hashtags like #fallnails, #autumnnails, and #fallmani, making them a go-to account to follow heading into the cooler months.
Modelones focuses on nail art inspiration — primarily gel nail looks styled around seasonal trends, holidays, and everyday wearable designs. Their posts lean heavily into hashtags like #nailinspo, #nailart, and #gelnails, positioning the account as a discovery feed for nail ideas rather than a traditional tutorial channel.
Yes, YouTube is listed as Modelones' primary platform, where the brand publishes nail-focused video content to complement their Instagram presence. Their content across both platforms centers on gel nail inspiration and showcasing their product range in action.
Modelones is based in the United States, and roughly half of their Instagram audience is American. They also have a meaningful following in the United Kingdom, India, and Canada, suggesting the brand has grown well beyond just a domestic customer base.
The Modelones audience skews strongly female — over 60% — with the core demographic falling in the 25–34 age range, followed by the 18–24 group. This reflects a millennial-leaning community of nail art enthusiasts who are actively shopping for at-home gel polish solutions.
Modelones sits in the Mid tier on Instagram with over 100,000 followers and an engagement rate that runs above the beauty category average. For a product-focused brand account rather than a personal creator, that level of genuine community interaction — through hashtag features and seasonal content — is a meaningful signal of loyal fans.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@modelones · YouTube
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