Brazil
Mochila Cheia — Portuguese for 'full backpack' — is a Brazilian travel and outdoor content channel hosted by the duo César and Josi Ledis.
Total Followers +0.9%
596K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
280K followers · 47% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.1K–$9.5K / IG post
On his drone piloting course page, César disclosed that he became an official content creator for the DJI official store — formalizing a brand relationship that goes beyond standard sponsored posts.
The channel's paid course catalog — covering action cameras, drone piloting, and video editing — crossed 7,000 students, up from the 6,000 figure referenced in their Instagram bio earlier in 2025.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.4% | +0 +0.0% | +1K |
| Last 30 days | +980 +0.4% | +4K +1.5% | +0 +0.0% | +5K |
| Last 90 days | +3K +1.1% | +0 +0.0% | +301 +0.7% | +3K |
| Last 365 days | +3K +1.1% | +0 +0.0% | +301 +0.7% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| GoPro Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Insta360 Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| DJI Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| EdrawMind Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| EcoFlow Technology Ltd. Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Mochila Cheia — Portuguese for 'full backpack' — is a Brazilian travel and outdoor content channel hosted by the duo César and Josi Ledis. Operating primarily out of Brazil, they built their presence around adventure travel with a pronounced emphasis on nature, hiking, and mountain destinations, with past content spanning domestic coastal destinations like São Paulo's northern shore as well as international landmarks such as Machu Picchu. What distinguishes the channel from straightforward travel vlogging is a strong secondary thread around audiovisual craft: the pair produce drone tutorials, camera gear comparisons, and shooting-technique breakdowns that have become a defining part of their content mix. This dual identity — adventure traveler and content creation educator — is reinforced by a reported student base of several thousand enrolled in their own courses, suggesting a meaningful educational product alongside the main channel.
Mochilacheia reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Travel / eSIM, a clear signal of fit for brands in those categories. Demonstrated partners include GoPro and Insta360. Engagement on YouTube runs around 6.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Travel / eSIM and related categories, Mochilacheia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mochilacheia's tier (Mid, 596K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Mochila Cheia" is Portuguese for Full Backpack, which captures the channel's philosophy of heading into the world fully equipped and ready to explore. The name reflects César and Josi's focus on immersive, hands-on travel — especially in nature, on trails, and in the mountains.
Mochilacheia is run by César and Josi Ledis, a Brazilian duo who create travel vlogs and audiovisual content together. Beyond destination videos, they also share drone tips, gear tutorials, and advice for aspiring travel content creators, making their channel a mix of wanderlust and technical know-how.
Yes — their Instagram bio references over 6,000 students enrolled in their course, which covers travel content creation and audiovisual production. It's designed for people who want to document and share their travels at a more professional level, reflecting the educational side of the Mochilacheia brand.
Yes, DJI is a confirmed sponsor on Mochilacheia's YouTube channel. The channel produces in-depth DJI content, including a real-world comparison of the DJI Neo 2 versus the original Neo, as well as drone-tip videos covering features like manual focus and screen mirroring for DJI controllers.
Mochilacheia has partnered with several leading camera and tech brands, including DJI, GoPro, and Insta360 for action and drone content, plus EcoFlow Technology for portable power on off-grid trips. These partnerships reflect the channel's dual identity as a serious travel vlog and a practical gear-review resource.
Machu Picchu in Peru appears among Mochilacheia's travel destinations, featuring in their content hashtags alongside their broader international travel coverage. While most of their audience and content is rooted in Brazil, the channel clearly ventures beyond domestic borders for iconic destinations.
Mochilacheia has featured Airalo in their travel content, a global eSIM marketplace that lets travelers buy local data plans without swapping physical SIM cards. It fits naturally into their backpacker-style trips where staying connected in remote or international locations is essential.
EcoFlow Technology is a confirmed Mochilacheia sponsor, and their portable power stations are a practical fit for the off-grid, nature-heavy travel the channel focuses on. The EcoFlow Timber model in particular appears in their hashtags, suggesting they rely on it to keep cameras, drones, and other equipment charged in remote locations.
Mochilacheia leans toward nature-based adventure travel — hiking trails, mountain landscapes, and coastal destinations — blended with hands-on drone and camera tutorials. César and Josi describe it as a lifestyle channel where the love of travel meets the craft of audiovisual storytelling, which draws both travel fans and aspiring content creators.
Mochilacheia is a Brazilian channel — César and Josi are based in Brazil, and the large majority of their audience is also Brazilian, with the channel's content produced entirely in Portuguese. They regularly cover Brazilian destinations alongside international trips, with the North Coast of São Paulo among their featured domestic spots.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mochilacheia · YouTube
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