United States
Mamadou Ndiaye, known online as Mndiaye_97, is a US-based wildlife and animal-facts creator who built one of the more unusual mega-tier followings on TikTok before expanding to YouTube and Instagram.
Total Followers +0.3%
21.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.3M followers · 20% of audience
Engagement
8.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $16K–$37K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +7K +0.6% | +0 +0.0% | +18K |
| Last 30 days | +20K +0.5% | +35K +2.6% | +0 +0.0% | +55K |
| Last 90 days | +61K +1.4% | +99K +7.5% | +0 +0.0% | +159K |
| Last 365 days | +61K +1.4% | +99K +7.5% | +0 +0.0% | +159K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Opera Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Ground News Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | May 2025 | — |
Mamadou Ndiaye, known online as Mndiaye_97, is a US-based wildlife and animal-facts creator who built one of the more unusual mega-tier followings on TikTok before expanding to YouTube and Instagram. His content centers on obscure, often unsettling corners of the animal kingdom — venomous jellyfish, megabats, white panthers, eels with surprising capabilities — delivered in a casual, fast-paced style that blends genuine curiosity with light humor. The self-deprecating YouTube bio ('I still have no idea what I'm doing') is a deliberate part of his brand voice, projecting an everyman enthusiasm rather than the polished authority of traditional nature documentary talent. Hashtag patterns like #beastlord and #animalgame suggest he also runs interactive or gamified formats alongside his fact-driven videos, and location tags from Namibia and Etosha National Park indicate he has taken the channel into field production.
His audience skews heavily male and concentrates in the 18–34 age band, a demographic that responds well to short-burst factual entertainment — a pattern reflected in his TikTok engagement rate sitting well above category norms. That audience profile has drawn sponsors in the privacy and digital-utility space, with Ground News and Incogni representing the kind of mid-funnel, tech-adjacent brands that consistently target young male content consumers. His 'SAVE THE TURTLES' tagline, carried across platforms, adds a conservation-adjacent identity that could open doors to nature, outdoor, or sustainability-focused brand partners over time. With TikTok as his dominant platform by follower count and YouTube growing steadily, Ndiaye is positioned as a crossover wildlife personality whose conversational tone differentiates him from legacy nature-education channels and keeps him competitive in an increasingly crowded animal-content space.
Mndiaye_97 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an animals creator they map naturally to brands targeting that space. Demonstrated partners include Opera and Ground News. Engagement on YouTube runs around 8.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mndiaye_97's tier (Mega, 21.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Mndiaye_97's real name is Mamadou, which he lists openly in the business email (mamadou@greenlightgroup.co) displayed across all of his social media profiles. He works with Greenlight Group, a talent management company, for brand partnership inquiries.
Mndiaye_97 built his following on TikTok first, gathering over 16 million followers there before his YouTube channel grew significantly. The line in his YouTube bio is a direct nod to that origin story — most people discovering his longer videos had already been following his short-form animal content on TikTok.
Mndiaye_97 specializes in unusual, exotic, and often dangerous or misunderstood animals — covering creatures like venomous eels, toxic jellyfish, megabats, white panthers, and the lammergeier (the massive bearded vulture). His titles are deliberately hooky and question-driven, pulling in viewers who wouldn't typically seek out wildlife content.
Yes — Mndiaye_97 has tagged posts with #etoshanationalpark and #namibia, indicating he has filmed wildlife content on location at Etosha, one of southern Africa's most iconic game reserves. That kind of field footage aligns with his broader style of presenting real animals in dramatic, up-close detail.
Mndiaye_97 regularly uses hashtags like #beastlord, #animalgame, and #liongame across his posts, pointing to a recurring game-style or animal-ranking format within his content. The competitive framing — positioning animals against each other or grading their threat level — appears to be a signature hook that resonates especially well with his young, predominantly male audience.
"Save the Turtles" appears in both Mndiaye_97's Instagram and TikTok bios as an environmental conservation call-to-action, referencing anti-plastic and marine wildlife messaging. It reflects that his interest in animals goes beyond entertainment — conservation awareness is a consistent undercurrent in his personal branding.
Mndiaye_97's confirmed brand partners include Opera (the browser), Ground News (a media bias and news aggregation platform), and Incogni Inc. (a personal data removal service). All three deals have been executed through his YouTube channel, reflecting a tech and digital privacy lean in his sponsorship portfolio.
Mndiaye_97 is represented by Greenlight Group, listed via the domain greenlightgroup.co in his public business email across every platform. Brands looking to collaborate with him are directed to that email address in his YouTube, Instagram, and TikTok bios.
TikTok is by far Mndiaye_97's dominant platform, where he has built an audience in the tens of millions — dwarfing his YouTube subscriber count by a significant margin. His YouTube bio even acknowledges this directly, telling visitors they probably found him through TikTok first.
Mndiaye_97's audience skews heavily male and runs predominantly in the 18–34 age range, which is typical for fast-paced wildlife and animal-education content. His viewership is concentrated in English-speaking markets, with the United States making up the large majority of his total audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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