Mlb

Rickey Henderson finished his Major League Baseball career with 1,406 stolen bases — a record that no player has come close to matching. MLB's official social accounts regularly post 'On This Day' clips celebrating all-time milestones like this one, connecting newer fans to the sport's deepest history.

Alejandro Kirk is a catcher, typically the slowest baserunner on any roster, which makes a successful stolen base attempt genuinely shocking. The Toronto crowd's visible disbelief in the clip MLB posted became a perfect example of the league's strategy of packaging unexpected, comedic on-field moments for social media.

MLB and BTS entered an official marketing partnership that produced collaborative merchandise and co-branded content, which is why #bts and #btsarmy rank among MLB's most-used social hashtags. The collaboration helped the league reach a massive younger and internationally diverse fanbase well beyond traditional baseball audiences.

The MLB London Series is an annual set of regular-season games played at London Stadium in the UK, part of Major League Baseball's broader international growth strategy. The #londonseries hashtag is one of MLB's most prominent on social, reflecting how heavily the league promotes its European expansion to fans worldwide.

The clip captured a comedic in-game moment involving Cincinnati Reds shortstop Elly De La Cruz and Chicago Cubs outfielder Seiya Suzuki that MLB's social team packaged with laughing emojis for maximum shareability. It's a good example of how MLB's accounts mine every game for funny, unexpected plays rather than posting only traditional highlights.

Yes, Capital One is an active sponsor of Major League Baseball, with branded content running on MLB's YouTube channel. The partnership places Capital One's brand in front of one of the largest official sports accounts in social media, reaching tens of millions of fans across the US and internationally.

Shohei Ohtani is widely regarded as the most globally marketable active baseball player, and his move to the Los Angeles Dodgers has only amplified his reach. MLB's social team features his home run milestones and highlight clips prominently because Ohtani content consistently drives the highest engagement of any individual player posts the account puts out.

Sunday Night Baseball is ESPN's flagship weekly prime-time broadcast and the most-watched single game slot of the regular season. The #sundaynightbaseball hashtag is one of MLB's most-used because that national TV window drives the most concentrated real-time social conversation of any night during the regular season.

Yes, MLB's official TikTok (@mlb) has grown to over 9 million followers and generates an engagement rate well above the typical sports-league average on that platform. Their short-form approach — walk-offs, funny crowd reactions, slow-motion defensive blunders — is a particularly strong match for TikTok's audience expectations.

A significant share of MLB's combined social following comes from India and Brazil, driven by the global accessibility of short-form highlight clips and growing appetite for American sports content in both countries. This international reach is part of why MLB's total cross-platform following sits well into the tens of millions despite baseball being most culturally rooted in North America.