Japan
Miyopu is a Japan-based fashion and lifestyle content creator operating out of the Sakai area of Osaka, where she documents everyday outfit coordination aimed at women in their late thirties and forties — the アラフォー (around-forty) generation.
Total Followers -0.2%
431K
Across Instagram
Primary Platform
431K followers · 100% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.5K–$15K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 430,575 | -1K | 0.1% | 0.7 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -86 -0.0% | +0 +0.0% | +0 +0.0% | -86 |
| Last 30 days | -1033 -0.2% | +0 +0.0% | +0 +0.0% | -1033 |
| Last 90 days | -2540 -0.6% | +0 +0.0% | +0 +0.0% | -2540 |
| Last 365 days | -2540 -0.6% | +0 +0.0% | +0 +0.0% | -2540 |
Daily follower snapshots from CreatorDB's longitudinal index.
Miyopu is a Japan-based fashion and lifestyle content creator operating out of the Sakai area of Osaka, where she documents everyday outfit coordination aimed at women in their late thirties and forties — the アラフォー (around-forty) generation. Her content philosophy, spelled out directly in her platform bio, centers on looks that appear polished without requiring effort or high spend, leaning heavily on accessible Japanese retailers like UNIQLO and GU. As a 166cm mother of three children, she shares her own body-frame type (wave skeleton) and personal color season (yellow-based autumn) alongside her outfits, giving followers the kind of practical context that helps them assess whether a look will translate to their own proportions and coloring. This specificity is central to her appeal.
Miyopu reaches an audience concentrated in Japan primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Shimamura and coca (コカ). Engagement on YouTube runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in Fashion / Apparel and related categories, Miyopu offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Miyopu's tier (Mid, 431K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, miyopu is a 40-year-old mother of three children — ages 13, 10, and 6 — and she openly shares this in her Instagram bio. Her identity as a busy mom is core to her content angle: she shows how real women with family responsibilities can look polished without spending a lot of money.
Miyopu is a 骨格ウェーブ (wave bone structure) type, which she lists directly in her Instagram bio as a guide for her followers. In Japanese fashion theory, wave types have a softer, more curved frame, and she tailors her outfit picks specifically to flatter that silhouette.
Miyopu is an イエベ秋 (warm autumn) color type, meaning her palette leans toward earthy, muted, and warm tones rather than cool or vivid shades. She factors her personal color season into her outfit recommendations, which makes her content especially useful for followers who share the same coloring.
UNIQLO and GU are the backbone of her wardrobe content, but miyopu also regularly features Shimamura, coca (コカ), bonlecill (ボンルシール), and helm in her styling posts. The consistent thread is affordability — she deliberately focuses on budget-accessible brands so her アラフォー audience can realistically copy every look.
Miyopu has a sponsored content partnership with Shimamura, the widely loved Japanese budget fashion chain. It is a natural fit given her whole identity around affordable, mix-and-match styling for women around 40, which is exactly the demographic Shimamura courts.
アラフォー is Japanese shorthand for 'around forty,' and コーデ is short for coordinate — meaning styled outfits. Miyopu positions herself as a styling guide specifically for women in their late 30s to mid-40s, an age group that is often underserved compared to the 20-something fashion influencer space.
着回しコーデ means mix-and-match outfit styling — demonstrating how a small set of wardrobe staples can be rearranged into many different looks. Miyopu's version of this is built around budget brands like UNIQLO and GU, making the concept practical rather than aspirational.
Miyopu is 166 cm tall, a detail she shares in her bio as a practical styling reference for her followers. Knowing a creator's height helps audiences judge whether a particular silhouette, hem length, or proportion will translate to their own frame.
Miyopu is based in the 大阪堺 (Sakai, Osaka) area. This places her in the Kansai region rather than the Tokyo-centric influencer scene, and the majority of her audience is based in Japan.
Miyopu's active content and brand partnerships are centered on Instagram, where she has built a following of over 400,000. Her niche — simple, stylish outfit ideas for women around 40 using affordable Japanese brands — translates naturally to Instagram's visual format.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@miyopu · Instagram
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