Mitkindernlernen

About Mitkindernlernen

Mitkindernlernen is the digital content arm of the Akademie für Lerncoaching, a Zurich-based professional institute founded and led by psychologists and published authors Fabian Grolimund and Stefanie Rietzler. The channel name translates literally as "learning together with children," which captures the philosophy at the heart of their work: a relationship-oriented, low-stress approach to supporting children through school life. Grolimund and Stefanie Rietzler have authored multiple books on parenting and learning psychology, and the academy runs accredited continuing education courses for professionals alongside seminars aimed directly at parents. Their content spans topics including ADHD, perfectionism, emotional regulation, and everyday family dynamics, and is produced in collaboration with the Swiss parenting magazine Fritz & Fränzi — a partnership that anchors them firmly in the credentialed, research-backed corner of German-language parenting media.

Despite being Switzerland-based, the channel's audience is overwhelmingly drawn from Germany, reflecting both the scale of the German-speaking market and the relative scarcity of psychologist-led, evidence-grounded parenting content on social platforms. The audience skews female and clusters in the 18–44 age band — a demographic consistent with parents of school-age children actively seeking practical guidance. Instagram has become the more active publishing channel, with consistent output, while YouTube growth has slowed. The positioning is distinctly professional-educational rather than lifestyle-influencer, which suits brand partnerships in family wellness, educational tools, and institutional publishing. As demand for qualified mental health and learning-support content continues to grow in German-speaking markets, Mitkindernlernen occupies a credible, differentiated space that generic parenting influencers cannot easily replicate.

Why brands partner

Mitkindernlernen reaches an audience concentrated in CHE primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Media / Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Fritz und Fränzi (Schweizer Elternmagazin). Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For CHE-focused brands in Media / Publishing and related categories, Mitkindernlernen offers a defined, creative-fit audience rather than broad, low-intent impressions.