United States
Maria Legarda, known online as Misslegarda, is a Colombian-American content creator based in Los Angeles whose bilingual output spans food reviews, Colombian recipes, game-day cooking, home decor, and family entertainment.
Total Followers -0.1%
3.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
153K followers · 4% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
Maria Legarda's Colombian-inspired coffee and arepa pop-up brand, Abue's Coffee, has grown into a recurring LA event. The September 2026 edition sold out pre-orders early and was framed as a Hispanic Heritage Month celebration.
Legarda expanded Abue's Coffee beyond pop-ups to a direct-to-consumer product line, offering signature Colombian specialty coffee blends available for purchase online.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -938 -0.1% | +0 +0.0% | -938 |
| Last 30 days | +0 +0.0% | -3754 -0.3% | +0 +0.0% | -3754 |
| Last 90 days | +0 +0.0% | -9736 -0.8% | +0 +0.0% | -9736 |
| Last 365 days | +0 +0.0% | -9736 -0.8% | +0 +0.0% | -9736 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Abue's Coffee Food & Beverage | Founder / owned brand | 2023–Long-term | — | |
| Apple Technology | Sponsored content | Long-term | — |
Maria Legarda, known online as Misslegarda, is a Colombian-American content creator based in Los Angeles whose bilingual output spans food reviews, Colombian recipes, game-day cooking, home decor, and family entertainment. She distributes across TikTok, Instagram, and YouTube, with TikTok anchoring her largest following. Beyond content, she founded Abue's Coffee — a Colombian-heritage café concept whose name nods to the Spanish word for grandmother — operating it through pop-up events that bring a physical, community-driven dimension to her brand. Engagement rates well above category medians across multiple platforms point to a genuinely loyal core audience rather than passive reach.
Her audience skews heavily male for a food-and-lifestyle creator, with an 18–34 core concentrated almost entirely in the United States — a profile that likely reflects crossover appeal from sports and game-day cooking content layered on top of her Latina cultural identity. A documented Apple collaboration signals that premium consumer-tech brands see credible fit alongside the expected food and beverage sponsors, broadening her commercial range. With Abue's Coffee expanding through live pop-up activations and a macro-tier rate card firmly established, Legarda is actively building toward brand ownership as much as brand endorsement — a trajectory that positions her as one of the more commercially multi-dimensional Latina lifestyle creators currently operating in the U.S. market.
Misslegarda reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, Technology, a clear signal of fit for brands in those categories. Demonstrated partners include Abue's Coffee and Apple. Engagement on YouTube runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Misslegarda offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Misslegarda's tier (Macro, 3.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Abue's Coffee is a coffee brand created by Misslegarda herself — "Abue" is short for abuela (grandmother), suggesting the concept is rooted in her Colombian family heritage. She runs pop-up coffee shop events tied to the brand, which have become one of the most recognizable parts of her identity beyond social content.
Misslegarda's real name is Maria Legarda. She goes by "Misslegarda" across all her social handles, but her professional and business contacts use her full name, which also appears in her public management email.
Yes, Misslegarda is Colombian — she includes the Colombian flag emoji in every social bio and frequently describes herself as Latina. She is based in Los Angeles, but her Colombian background directly shapes her content, from the food she features to the coffee culture behind her Abue's Coffee brand.
Yes, Misslegarda regularly hosts in-person pop-up events for Abue's Coffee and links to upcoming dates through her social profiles. She has publicly described the pop-up weekends as exciting milestones, and the events draw strong community turnout from her audience.
She describes herself directly as a franchise owner in her YouTube channel bio, alongside her roles as a content creator and Latina foodie. This signals a business footprint that extends well beyond sponsored posts, though the specific franchise has not been detailed publicly in her bios.
Misslegarda has tagged content with #applepartner, indicating a paid partnership with Apple. Brand partnerships at this level are consistent with her Macro-tier reach and above-average engagement across TikTok and Instagram.
DBA, listed as @therealdba, is the management operation behind Misslegarda's food and lifestyle work, which she refers to as "Food & Locuras." It handles the business side of her brand deals, her Abue's Coffee brand, and her pop-up events.
Yes — Colombian food is a recurring pillar of her content, with hashtags like #colombianfood appearing regularly alongside food reviews, cooking videos, and coffee content. Her Abue's Coffee brand itself ties directly into Colombian coffee culture and family recipes.
Her Instagram profile officially categorizes her as an Actor, suggesting some acting work runs alongside her creator career. She is far more widely recognized as a Latina food and lifestyle creator, with her Abue's Coffee brand and pop-up events being the projects fans follow most closely.
Misslegarda has over 3.5 million combined followers across TikTok, Instagram, and YouTube, placing her solidly in the Macro creator tier. TikTok is her largest single platform, but her engagement runs well above the category average across all three, which is unusual at her follower scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@misslegarda · YouTube
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