United States
Misha Collins — born Dmitri Krushnic in Boston, Massachusetts — built his mainstream profile playing the angel Castiel in The CW's long-running supernatural drama, a role he first took on in 2008 that ran through the show's fifteenth and final season in 2020.
Total Followers +1.4%
8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
622K followers · 8% of audience
Engagement
13.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $66K–$153K / IG post
Collins joined Jensen Ackles and Jared Padalecki in the fifth and final season of Prime Video's The Boys, per IMDB listing it as a 2026 release. Roles were kept under wraps at announcement.
The 90-minute live show features personal stories from his life, including his childhood, and toured the US and UK. Castmate Jared Padalecki is credited with inspiring the title.
Collins raised funds and purchased a multifunctional heavy vehicle to support demining efforts in Ukraine, announced by Ukraine's Minister of Digital Transformation.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +4K +0.7% | +7K +0.1% | +102K +5.4% | +113K |
| Last 90 days | +9K +1.5% | +0 +0.0% | +104K +5.5% | +113K |
| Last 365 days | +9K +1.5% | +0 +0.0% | +104K +5.5% | +113K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Toyota (Sienna) Automotive | Long-term partnership | 2021–ongoing | — | |
| GISH (Greatest International Scavenger Hunt) Events / Entertainment | Founder / owned brand | YouTube | 2011–ongoing | — |
Misha Collins — born Dmitri Krushnic in Boston, Massachusetts — built his mainstream profile playing the angel Castiel in The CW's long-running supernatural drama, a role he first took on in 2008 that ran through the show's fifteenth and final season in 2020. Castiel became one of genre television's most beloved supporting characters, cultivating a fiercely devoted fanbase known broadly as the SPN Family. Collins has since extended his acting career to The CW's Gotham Knights, maintaining his connection to the network that made him a household name in genre circles. Off-screen, he founded GISH (Greatest International Scavenger Hunt), a large-scale charitable scavenger hunt that further cemented his reputation as an unusually community-oriented public figure.
Collins's social content leans into the same playful self-deprecation signaled by his bio's 'Actor. Baker. Candlestick maker.' framing — a mix of fan interaction, behind-the-scenes glimpses, and personality-driven humor that drives engagement well above category norms for a creator at his follower scale. His audience skews heavily toward the 45-plus demographic, reflecting the maturing Supernatural fanbase that followed him for over a decade. His Toyota Sienna partnership is a natural fit for that family-oriented, older-skewing audience profile. With TikTok showing meaningful growth, Collins appears to be expanding his reach beyond legacy fandom into broader lifestyle and entertainment territory, positioning him as a durable mid-tier brand partner with unusually passionate audience loyalty.
Mishacollins reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Automotive, Events / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Toyota (Sienna) and GISH (Greatest International Scavenger Hunt). Engagement on YouTube runs around 13.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive and related categories, Mishacollins offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mishacollins's tier (Mega, 8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Misha Collins was born Dmitri Tippens Krushnic. He adopted 'Misha' — a common Russian nickname — early in life and eventually made it his professional name. Most fans and industry contacts know him exclusively as Misha Collins.
Misha Collins plays Castiel, an angel of the Lord, on Supernatural. He first appeared in Season 4 in 2008 and grew from a recurring guest into one of the show's most iconic characters and a full series regular.
Yes, in Season 15 Episode 18, Castiel tells Dean Winchester he loves him moments before sacrificing himself and being taken to The Empty. The scene became one of the most widely discussed moments in the show's entire run and remains a major touchstone for the fandom.
Misha Collins founded GISH, the Greatest International Scavenger Hunt, originally called GISHWHES. The annual event challenges teams worldwide to complete outlandish, creative, and often charitable tasks, and it has set multiple Guinness World Records.
Misha Collins founded Random Acts, a nonprofit that inspires and funds random acts of kindness globally. Notable projects include building an orphanage in Haiti and supporting community-led humanitarian efforts around the world.
Misha Collins played Harvey Dent in the CW series Gotham Knights, which centered on an unlikely group of allies in Gotham City following Batman's death. The role was his highest-profile TV lead after his long run on Supernatural.
Misha Collins lists (323) 405-9939 across all his social media bios as a number fans can text him at directly. He uses a fan-messaging platform that allows personal-feeling exchanges, which has become one of his signature ways of maintaining direct contact with his audience.
Misha Collins is a brand partner with Toyota, specifically associated with the Toyota Sienna. He has woven the partnership into his social content, including road trip posts, making it one of his most visible named sponsorships.
Charlie the Impala is the name Misha Collins gave to the vehicle featured in his ongoing road trip content series. The choice of a Chevy Impala carries clear Supernatural symbolism, nodding to the iconic black Impala known as 'Baby' that is central to the show's mythology.
Yes, Misha Collins co-authored The Adventurous Eaters Club with his wife Victoria Vantoch, a cookbook designed to get children excited about eating a wide range of foods. It connects directly to his self-described identity as a baker and home cook, which he references in all of his social media bios.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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