United States
Mireya Rios is a Mexican-American actress and content creator based in Los Angeles, represented by Underscore Talent.
Total Followers +0.1%
5.7M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
5M followers · 87% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $10K–$24K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +2K +0.3% | +2K |
| Last 30 days | +0 +0.0% | +0 +0.0% | +8K +1.1% | +8K |
| Last 90 days | +0 +0.0% | +1K +2.7% | +5K +0.7% | +6K |
| Last 365 days | +0 +0.0% | +1K +2.7% | +5K +0.7% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mireya Rios is a Mexican-American actress and content creator based in Los Angeles, represented by Underscore Talent. She built her primary audience on TikTok, where she commands a multi-million follower count and an engagement rate that sits well above category norms, suggesting a genuinely connected rather than passively accumulated following. Her content spans beauty tutorials, skincare routines, fashion, and personal lifestyle moments, delivered in an approachable, conversational tone that mixes English with cultural cues tied to her Mexican heritage. Her audience skews heavily female and clusters in the millennial-to-Gen-Z overlap, with the majority of viewers located in the United States.
Rios has carved out a recognizable lane within the broader beauty space by leaning into the growing 'no-tox' skincare conversation — emphasizing peptide serums, collagen-focused products, and Korean skincare alternatives to cosmetic procedures. This positioning gives her clear differentiation in a crowded field and makes her a natural fit for ingredient-forward skincare and drugstore beauty brands. Her rate card places TikTok as her highest-value commercial surface, and her Instagram audience, while smaller, continues to show steady organic growth. As interest in science-adjacent, minimally invasive skincare continues to rise among women in their twenties and thirties, Rios is well-positioned to deepen her authority in that category.
Mireyarios reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Mireyarios offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mireyarios's tier (Mega, 5.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mireyarios' real name is Mireya Rios. She describes herself in her own words as a Mexican actress and creator, and the handle @mireyarios simply merges her first and last name without a space. Knowing her full name makes it easier to find her across platforms.
Mireya Rios identifies as both — her Instagram officially categorizes her as an actor, and she describes herself as a Mexican actress in her YouTube bio. She has built her largest following through beauty and lifestyle content, but acting is part of her professional identity alongside her creator work.
Mireya Rios has addressed this directly in her content, stating she is not anti-botox but is currently committed to seeing how far skincare alone can take her before turning to injections. This stance has become one of her signature content angles, driving a whole series around no-tox and botox-alternative routines.
Yes — Mireyarios filmed pregnancy announcement reaction videos, including the moment she told her mom and family, which became some of her most searched and shared content. The raw, emotional format resonated strongly with her audience and brought a wave of new viewers to her page.
Mireyarios' no-tox routine centers on peptide serums, collagen skincare, and Korean skincare products as her primary anti-aging tools. She links her current product picks directly in her bio so followers can shop the exact items she features, and she regularly tests whether new additions — or mistakes, like the time she asked 'Did I destroy the cream?' — actually work.
Mireya Rios is a vocal fan of Korean skincare and frequently polls her audience for their favorite picks while sharing her own. She keeps a running list of her recommended products linked in her bio, making it simple for followers to shop the exact items she discusses in her tutorials.
Yes — Mireyarios creates lip filler makeup tutorials that teach viewers how to achieve a fuller-lip look using cosmetics alone. This fits neatly into her broader content philosophy of exploring non-invasive beauty alternatives, which spans both her skincare and her makeup tutorial content.
Mireyarios is signed with Underscore Talent, which she lists as her business contact across TikTok, Instagram, and YouTube. Brand partnership inquiries for sponsored content are directed to the agency email she posts in her bios.
Mireyarios regularly features drugstore makeup as part of her tutorials, making her content accessible to a wide range of budgets. This mix of affordable and premium picks is a consistent thread through her beauty content alongside her skincare recommendations.
Mireyarios has reached Mega-tier status on TikTok, with well over five million followers — a threshold very few beauty and lifestyle creators hit on the platform. Her engagement rate runs meaningfully above the category median, which signals an unusually active and loyal audience for a creator at her scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mireyarios · TikTok
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