Minjee Lee is a professional golfer from Perth, Western Australia, competing on the LPGA Tour since turning professional in 2014.
Total Followers -0.2%
157K
Across Instagram
Primary Platform
YouTube
157K followers · 100% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.8K / IG post
The three-time major champion joined the women's edition of the WTGL, the indoor golf league created by Tiger Woods and Rory McIlroy, alongside her brother Min Woo Lee who plays the men's version.
As a three-time major champion, Lee was a headline drawcard for the event, generating significant local media attention.
Lee won by three strokes at PGA Frisco in Texas, earning $1.8M of a $12M purse and her second Rolex Annika Major Award. She finished 2025 with eight top-10 finishes and $3.9M in earnings.
The round at Lake Nona Golf & Country Club was her best-ever score on the LPGA Tour, signalling a return to form heading into the 2025 season.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 156,679 | -282 | 4.7% | 0.2 | 9 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -282 -0.2% | +0 +0.0% | +0 +0.0% | -282 |
| Last 90 days | -454 -0.3% | +0 +0.0% | +0 +0.0% | -454 |
| Last 365 days | -454 -0.3% | +0 +0.0% | +0 +0.0% | -454 |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Callaway Golf Golf Equipment | Long-term partnership | Long-term | — | |
| ADP Corporate / HR Technology | Brand ambassador | Long-term | — | |
| T-Mobile Telecom | Sponsored content | Long-term | — | |
| Malbon Golf Golf Lifestyle / Apparel | Brand ambassador | Long-term | — | |
| Adidas Sportswear / Apparel | Brand ambassador | Long-term | — |
Minjee Lee is a professional golfer from Perth, Western Australia, competing on the LPGA Tour since turning professional in 2014. Of Korean heritage, she built her reputation through steady Tour performance before breaking through with back-to-back major victories in 2022 — the U.S. Women's Open and the Evian Championship — cementing her place among the most accomplished active players in women's professional golf. She represented Australia at the Tokyo Olympics and claimed a silver medal, reinforcing her credentials beyond Tour play. Her handle, @minjee27, references her May 27 birthday, and her Instagram bio's explicit note about account authenticity reflects the follower scale that comes with sustained major-level visibility.
Her audience skews sharply male — roughly nine in ten followers — with the 25–34 cohort as the largest segment and the United States accounting for the majority of reach, a profile typical of golf accounts that blend competitive credibility with lifestyle appeal. Hashtag partnerships with Callaway Golf and Malbon Golf position her across both the performance equipment and fashion-forward golf apparel segments, while tie-ins with ADP and T-Mobile indicate she carries sufficient mainstream sports currency to attract enterprise and telecom advertisers who typically look beyond specialist audiences. With engagement tracking well above category median, Lee represents a commercially attractive crossover between the growing golf lifestyle category and the broader women's-sport sponsorship market — a positioning that tends to attract brand investment as golf's cultural footprint continues to expand.
Minjee27 reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Golf Equipment, Corporate / HR Technology, Telecom, a clear signal of fit for brands in those categories. Demonstrated partners include Callaway Golf and ADP. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Golf Equipment and related categories, Minjee27 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Minjee27's tier (Mid, 157K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Minjee Lee's handle @minjee27 is widely understood to reference her birthday, May 27. Using a birth date in a social handle is a common way athletes personalize their online identity. Her bio also reminds fans that @minjee27 is her only official account and to look for the blue verification tick.
Yes — Minjee Lee won the 2022 U.S. Women's Open at Pine Needles Lodge & Golf Club, which was her first major championship and one of the defining moments of her career. The win came with a record-setting prize payout for women's golf at the time and significantly elevated her profile on the LPGA Tour and in the broader sports world.
Minjee Lee is Australian — she was born and raised in Perth, Western Australia, and competes internationally representing Australia. She is of Korean heritage, as her family emigrated from South Korea, making her one of the most prominent Korean-Australian athletes in professional sport.
Yes — Minjee Lee is an Olympic athlete who represents Australia in women's golf, which she highlights front and center in her Instagram bio with the Australian flag emoji. Golf was reintroduced to the Olympics in 2016, and Minjee has been one of Australia's key competitors in the event.
Yes — Minjee Lee is part of Team Callaway, confirmed by the #teamcallaway hashtag she uses consistently across her posts. Callaway is one of the most recognized equipment brands in the sport, and a place on their tour roster reflects her standing as a top professional on the LPGA Tour.
Malbon Golf is a Los Angeles-based lifestyle brand that merges streetwear culture with golf. Minjee Lee's regular use of #teammalbon and #malbongolf confirms a brand partnership with them, positioning her at the crossover between elite competitive golf and the modern golf-lifestyle space that has exploded in popularity.
Yes — Minjee Lee posts under the #tmobilepartner tag, confirming a paid deal with T-Mobile. The partnership makes sense given that the majority of her Instagram audience is based in the United States, aligning well with T-Mobile's domestic marketing campaigns.
Yes — the #teamadp hashtag in her posts confirms a sponsorship relationship with ADP, the global payroll and human resources company. ADP is a well-established corporate sponsor in professional golf, and Minjee's association with them fits the sport's broader blue-chip sponsorship culture.
Minjee Lee is from Perth, Western Australia, and proudly identifies as Australian across her social media. She is one of Australia's most successful active golfers on the global stage, competing on the LPGA Tour and representing her country at events including the Olympics.
Golf has a historically male-skewed fan base globally, which largely explains why the vast majority of Minjee Lee's Instagram audience is male. Despite that demographic lean, her engagement runs well above the category average, suggesting her mix of professional golf content and sponsor collaborations genuinely resonates with core golf fans rather than casual scrollers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@minjee27 · YouTube
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