Last updated just now · May 28, 2026, 3:43 PM
Entertainment & Vlogs 🏳 —

Miniminter

Full Creator Stats Live · Updated 2026-05-28

Miniminter, known off-camera as Simon Minter, is a British YouTuber and founding member of the Sidemen — the UK collective whose group and solo channels…

NicheEntertainment & Vlogs TierMega Engagement3.4%

Total Followers -0.5%

18.9M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

10.5M followers · 56% of audience

Engagement

3.4%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $73K–$171K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-05-28
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 10,500,000 +0 3.4% 4.2 6 days ago
Instagram 6,097,176 +-103042 4.9% 0.5 6 days ago
TikTok 2,300,000 +0 7.7% 1 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -4268 -0.1% +0 +0.0% -4268
Last 30 days +0 +0.0% -103042 -1.7% +0 +0.0% -103042
Last 90 days +0 +0.0% -83531 -1.4% +0 +0.0% -83531
Last 365 days +0 +0.0% -83531 -1.4% +0 +0.0% -83531

Audience Demographics

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1.3M3.9M6.4M8.9M11.5M May 29Aug 28Nov 27Feb 26Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Apr 2026
Sponsored content YouTube Feb 2026
Sponsored content YouTube Feb 2026
Sponsored content YouTube Jan 2026
Sponsored content YouTube Feb 2025
Background

About Miniminter

Miniminter, known off-camera as Simon Minter, is a British YouTuber and founding member of the Sidemen — the UK collective whose group and solo channels have shaped a generation of mainstream YouTube comedy. He started uploading FIFA gameplay in the early 2010s and grew alongside long-time collaborator KSI, gradually broadening into vlogs, football content, challenge videos and Sidemen Sundays. His self-deprecating platform bios — 'the lanky one from the Sidemen,' a YouTube description joking that his videos revolve around 'KSI, my girlfriend and the Sidemen' — capture the conversational, low-ego tone that defines his solo output. Recent posts featuring partner Talia Mar and footballing cameos with the likes of Erling Haaland reflect a creator who has matured from gaming uploads into a full lifestyle-and-entertainment brand.

Brand fit

Why brands partner

Miniminter sits at the intersection of mainstream entertainment, gaming, and football lifestyle content, anchored by his Sidemen affiliation and a steady stream of vlogs, challenge videos, and football-flavoured Reels featuring high-profile cameos like Erling Haaland. That mix makes him a natural fit for gaming hardware, sports/football brands, mobile-first consumer apps, fintech, and travel/tourism campaigns. Audience signals reinforce broad commercial appeal: a near-even gender split, a core 18-34 age band, and meaningful reach across the US, UK, India, Mexico and Brazil, with engagement running well above category median across all three platforms. Sponsor history backs this up — recent YouTube integrations with Revolut, ExpressVPN, Vinted and Whatnot show he reliably converts for fintech, SaaS and marketplace advertisers, alongside Meta Quest and Visit Dubai activations on the gaming and travel side.

Estimated Rate Card

Benchmark estimates for a creator at Miniminter's tier (Mega, 18.9M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

What is Miniminter's real name?

Miniminter's real name is Simon Minter. He's the British YouTuber and Sidemen member who picked up the nickname from his height — he describes himself on TikTok as 'the lanky one from the Sidemen.'

Is Miniminter married to Talia Mar?

Yes, Simon is married to singer and streamer Talia Mar, and she's a regular feature in his uploads. His recent videos include 'Does my wife know football?' with Talia, and the two often appear in vlogs and challenge content together.

Is Miniminter still in the Sidemen?

Yes, Simon is a founding member of the Sidemen and remains highly active in the group. His own YouTube bio jokes that if you want videos with 'KSI', 'my girlfriend' and 'the Sidemen' in the titles, you've come to the right place.

Are Miniminter and KSI best friends?

Simon and KSI have been best friends since school and that friendship is the backbone of a huge chunk of Simon's catalogue. KSI features so heavily that Simon literally names him in his own channel description.

Where is Miniminter from?

Simon is from the United Kingdom, and is part of the London-based Sidemen group. His audience skews international though, with the United States, UK, India and Mexico all making up large chunks of his viewers.

Does Miniminter play in the Sidemen Charity Match?

Yes, Simon is a regular in Sidemen football content and the Sidemen Charity Match, and football is a major theme on his channel. His recent posts include clips with Erling Haaland and Eberechi Eze, reflecting how often he ends up around top-flight Premier League players.

What sponsors has Miniminter worked with recently?

Simon has run sponsored YouTube content for Whatnot, ExpressVPN, Revolut, Vinted and Opera. His rate card sits firmly in the Mega-tier range, with dedicated YouTube videos and Instagram Reels commanding premium brand deal pricing.

How often does Miniminter upload to YouTube?

Simon uploads to his main YouTube channel on a very consistent schedule, typically posting fresh videos within the same week. Combined across YouTube, Instagram and TikTok he has an audience of around 19 million, with engagement on his content running well above the entertainment-category average.

Does Miniminter have a second YouTube channel?

Yes, alongside the main Miniminter channel, Simon also runs MM7Games, his gaming-focused channel best known for FIFA / EA FC content. The Miniminter channel itself stays focused on vlogs, challenges, Sidemen crossovers and reaction-style uploads.

What kind of videos does Miniminter post?

Simon's content centres on Sidemen challenges, football, vlogs with Talia Mar, and reaction videos, with frequent KSI crossovers. His YouTube topics span comedy challenges, football, gaming and web series, which is why his audience is so broad across age groups from 18 to 45+.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed May 28, 2026, 3:43 PM · Slug: miniminter

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