Miniminter, known off-camera as Simon Minter, is a British YouTuber and founding member of the Sidemen — the UK collective whose group and solo channels…
Total Followers -0.5%
18.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10.5M followers · 56% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $73K–$171K / IG post
In a first for the event, Miniminter played for the YouTube Allstars rather than Sidemen FC, scoring a hat-trick in a 10-10 thriller that the Allstars won 4-1 on penalties. The match raised £6,218,875 for Bright Side and his own M7 Education charity.
CNN Sports covered the 2026 edition, noting 90,000 fans at Wembley and 2.2 million concurrent livestream viewers as the influencer match reshapes the sports playbook.
The couple's daughter Juni Angèle Minter Mar was born on 19 July 2025, announced via Talia Mar's Instagram days later.
Talia Mar revealed she and Simon were expecting their first child at the end of her '365' music video, with the reveal pushed forward after the news leaked online.
Through his non-profit M7 Education, Minter teamed with the GLF Schools' Foundation and sneaker retailer Kick Game to provide winter trainers to Year 6 students at Chestnut Park Primary School.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -4268 -0.1% | +0 +0.0% | -4268 |
| Last 30 days | +0 +0.0% | -103042 -1.7% | +0 +0.0% | -103042 |
| Last 90 days | +0 +0.0% | -83531 -1.4% | +0 +0.0% | -83531 |
| Last 365 days | +0 +0.0% | -83531 -1.4% | +0 +0.0% | -83531 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Whatnot Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Express VPN Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Vinted Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Opera Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
Miniminter, known off-camera as Simon Minter, is a British YouTuber and founding member of the Sidemen — the UK collective whose group and solo channels have shaped a generation of mainstream YouTube comedy. He started uploading FIFA gameplay in the early 2010s and grew alongside long-time collaborator KSI, gradually broadening into vlogs, football content, challenge videos and Sidemen Sundays. His self-deprecating platform bios — 'the lanky one from the Sidemen,' a YouTube description joking that his videos revolve around 'KSI, my girlfriend and the Sidemen' — capture the conversational, low-ego tone that defines his solo output. Recent posts featuring partner Talia Mar and footballing cameos with the likes of Erling Haaland reflect a creator who has matured from gaming uploads into a full lifestyle-and-entertainment brand.
Miniminter sits at the intersection of mainstream entertainment, gaming, and football lifestyle content, anchored by his Sidemen affiliation and a steady stream of vlogs, challenge videos, and football-flavoured Reels featuring high-profile cameos like Erling Haaland. That mix makes him a natural fit for gaming hardware, sports/football brands, mobile-first consumer apps, fintech, and travel/tourism campaigns. Audience signals reinforce broad commercial appeal: a near-even gender split, a core 18-34 age band, and meaningful reach across the US, UK, India, Mexico and Brazil, with engagement running well above category median across all three platforms. Sponsor history backs this up — recent YouTube integrations with Revolut, ExpressVPN, Vinted and Whatnot show he reliably converts for fintech, SaaS and marketplace advertisers, alongside Meta Quest and Visit Dubai activations on the gaming and travel side.
Benchmark estimates for a creator at Miniminter's tier (Mega, 18.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Miniminter's real name is Simon Minter. He's the British YouTuber and Sidemen member who picked up the nickname from his height — he describes himself on TikTok as 'the lanky one from the Sidemen.'
Yes, Simon is married to singer and streamer Talia Mar, and she's a regular feature in his uploads. His recent videos include 'Does my wife know football?' with Talia, and the two often appear in vlogs and challenge content together.
Yes, Simon is a founding member of the Sidemen and remains highly active in the group. His own YouTube bio jokes that if you want videos with 'KSI', 'my girlfriend' and 'the Sidemen' in the titles, you've come to the right place.
Simon and KSI have been best friends since school and that friendship is the backbone of a huge chunk of Simon's catalogue. KSI features so heavily that Simon literally names him in his own channel description.
Simon is from the United Kingdom, and is part of the London-based Sidemen group. His audience skews international though, with the United States, UK, India and Mexico all making up large chunks of his viewers.
Yes, Simon is a regular in Sidemen football content and the Sidemen Charity Match, and football is a major theme on his channel. His recent posts include clips with Erling Haaland and Eberechi Eze, reflecting how often he ends up around top-flight Premier League players.
Simon has run sponsored YouTube content for Whatnot, ExpressVPN, Revolut, Vinted and Opera. His rate card sits firmly in the Mega-tier range, with dedicated YouTube videos and Instagram Reels commanding premium brand deal pricing.
Simon uploads to his main YouTube channel on a very consistent schedule, typically posting fresh videos within the same week. Combined across YouTube, Instagram and TikTok he has an audience of around 19 million, with engagement on his content running well above the entertainment-category average.
Yes, alongside the main Miniminter channel, Simon also runs MM7Games, his gaming-focused channel best known for FIFA / EA FC content. The Miniminter channel itself stays focused on vlogs, challenges, Sidemen crossovers and reaction-style uploads.
Simon's content centres on Sidemen challenges, football, vlogs with Talia Mar, and reaction videos, with frequent KSI crossovers. His YouTube topics span comedy challenges, football, gaming and web series, which is why his audience is so broad across age groups from 18 to 45+.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@miniminter · YouTube
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