Data refreshed Oct 8, 2026 · 12:45 AM UTC
Sports & Mental Performance United Kingdom

Mindstrongsport

Full Creator Stats Live · Updated 2026-10-08

Mindstrongsport is a United Kingdom-based sport psychology and mental performance channel run by a former professional athlete who transitioned into coaching athletes on mindset.

NicheSports & Mental Performance TierMicro Engagement5.1%

Total Followers +0.1%

39K

Across YouTube, Instagram

Primary Platform

YouTube

17K followers · 43% of audience

Engagement

5.1%

vs. 1.5% category median

Sponsorship Tier

Micro

Est. $546–$1.5K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-10-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 16,800 +101 5.1% — 10 months ago
Instagram 21,845 -72 1.3% — 7 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +101 +0.6% -72 -0.3% +0 +0.0% +29
Last 90 days +202 +1.2% -216 -1.0% +0 +0.0% -14
Last 365 days +202 +1.2% -216 -1.0% +0 +0.0% -14

Audience Demographics

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Background

About Mindstrongsport

Mindstrongsport is a United Kingdom-based sport psychology and mental performance channel run by a former professional athlete who transitioned into coaching athletes on mindset. The channel's central proposition — helping competitive athletes build confidence, manage pressure, and train their mental game with the same rigour they apply to physical preparation — draws on real psychological frameworks and first-hand experience rather than generic motivational content. Content spans explainer-style videos, case studies from professional sport, and applied tutorials, with references to figures like Madison Keys illustrating a habit of grounding abstract psychological concepts in recognisable athletic stories. A companion app extends the offering beyond video, signalling an intent to build a coaching product rather than a pure media presence.

Despite a micro-tier audience split across YouTube and Instagram, the channel's YouTube engagement rate runs well above category norms, suggesting the content resonates deeply with a focused, self-selecting viewership. That audience skews heavily male and falls primarily in the 18–34 bracket — competitive athletes and serious amateurs in the US and UK who are actively seeking performance-improvement content. The absence of declared brand sponsors and a period of reduced posting activity on both platforms as of mid-2026 point to a creator at a crossroads: the niche is well-defined and the engagement quality is strong, but sustained growth would likely require either a renewed content cadence or a pivot toward positioning the channel as a top-of-funnel tool for the app and direct coaching services.

Brand fit

Why brands partner

Mindstrongsport reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, Mindstrongsport offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Mindstrongsport's tier (Micro, 39K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Was Mindstrongsport actually a professional athlete?

Yes — the channel's YouTube bio explicitly states the creator is a former professional athlete who transitioned into working with athletes on mindset and mental performance. That competitive background is central to the channel's credibility, since the advice is framed around lived experience at a high level, not just theory.

What is the free Mindstrongsport app?

Mindstrongsport offers a free app focused on mental strength for athletes, which is the primary call-to-action in the Instagram bio. It's designed to give serious competitors a structured way to train their mindset alongside their physical preparation, extending the channel's psychology-based coaching beyond individual videos.

Is Mindstrongsport an actual sports psychologist?

The creator describes themselves as a former professional athlete who now works as a mental performance coach, having worked with hundreds of athletes. The content draws heavily on performance psychology frameworks — topics like #performancepsychology and #sportspsychology are recurring themes — though a formal clinical qualification is not publicly specified.

Why does Mindstrongsport make videos about Madison Keys?

Madison Keys, the professional tennis player, has been notably open about anxiety and the mental demands of competing at the elite level, making her a compelling real-world case study for sports psychology content. Mindstrongsport uses her experiences, tagged directly with #madisonkeys, to illustrate broader lessons on managing pressure and building mental resilience that athletes in any sport can apply.

Does Mindstrongsport have content on perfectionism in sport?

Perfectionism is one of the channel's recurring core topics, listed directly as a hashtag alongside #performancepsychology and #highperformance. The content explores how perfectionist thinking can both fuel elite ambition and become a psychological trap, drawing on real athlete stories and psychology research to help competitors find a healthier relationship with standards and failure.

What does Mindstrongsport say about arrogance vs confidence in sport?

This distinction is something Mindstrongsport has addressed directly in its content, with posts framed around the idea that arrogance and genuine confidence are meaningfully different — and that athletes and coaches often confuse them. The channel uses psychology to help athletes build durable self-belief that doesn't undermine team culture or mask deeper insecurity.

What sport does Mindstrongsport actually focus on?

Mindstrongsport is deliberately sport-agnostic — the YouTube bio frames its lessons as transferable across disciplines, from team sports to individual competition. Topics like handling pressure, recovering from failure, and sustaining focus apply broadly, which is likely why the channel's audience spans athletes from across the English-speaking world.

Does Mindstrongsport work with real competitive athletes, or is it just for hobbyists?

The channel is explicitly aimed at serious, competitive athletes — the YouTube bio uses the phrase "dominate your sport" and states the creator has worked with hundreds of athletes on mental performance. Hashtags like #highperformance and #athletemindset reinforce that the content targets people who compete, not casual participants.

Where is Mindstrongsport from?

Mindstrongsport is based in the United Kingdom, though the channel pulls a large portion of its audience from the United States, reflecting how widely sports psychology content travels across English-speaking markets. The creator's background as a former professional athlete is likely rooted in the UK sports ecosystem.

What platforms is Mindstrongsport on and where is the best place to follow them?

Mindstrongsport is active on both YouTube and Instagram, with YouTube being the primary home for longer, in-depth mental performance videos. The channel also promotes a free app through its Instagram profile, making that bio link a useful starting point for athletes who want structured mindset training beyond individual posts.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 8, 2026, 12:45 AM UTC · Slug: mindstrongsport

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