United States
Mind Pump Media is a California-based fitness media company built around a long-form podcast co-hosted by Sal Di Stefano, Adam Schafer, Justin Andrews, and Doug Egbert.
Total Followers +0.9%
663K
Across Instagram, TikTok
Primary Platform
YouTube
412K followers · 62% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.2K–$14K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.3% | +75 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +5K +1.1% | +1K +0.5% | +0 +0.0% | +6K |
| Last 90 days | +15K +3.5% | +6K +2.5% | +0 +0.0% | +21K |
| Last 365 days | +15K +3.5% | +6K +2.5% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MAPS Fitness Programs Fitness / Training | Founder / owned brand | YouTube | Long-term | — |
| Legion Athletics Supplements | Long-term partnership | YouTube | Long-term | — |
| Organifi Supplements / Nutrition | Channel sponsor | YouTube | Long-term | — |
| Joovv Wellness / Recovery | Channel sponsor | YouTube | Long-term | — |
| Caldera Lab Men's Skincare | Channel sponsor | YouTube | Long-term | — |
Mind Pump Media is a California-based fitness media company built around a long-form podcast co-hosted by Sal Di Stefano, Adam Schafer, Justin Andrews, and Doug Egbert. Launched in the mid-2010s, the show grew by positioning itself against mainstream fitness culture — challenging caloric restriction dogma, fad diets, and excessive cardio in favor of resistance training and evidence-backed programming. That contrarian, research-grounded angle helped it accumulate hundreds of millions of downloads and establish one of the more recognizable brands in the fitness podcast space.
The channel's recent content — covering strength training's effects on cancer risk, insulin sensitivity, and mental health — reflects a consistent editorial strategy: translate emerging exercise science into accessible, actionable takes for a general fitness audience. Their following skews toward the 25–34 demographic with a notably balanced gender split, which broadens their appeal beyond the traditionally male-dominated lifting niche. That audience profile, combined with their own suite of training programs and tools, positions Mind Pump well for partnerships in the health, wellness, and performance supplement categories as the podcast-to-video conversion trend continues to mature.
Mindpumpmedia reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / Training, Supplements, Supplements / Nutrition, a clear signal of fit for brands in those categories. Demonstrated partners include MAPS Fitness Programs and Legion Athletics. Engagement on YouTube runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness / Training and related categories, Mindpumpmedia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mindpumpmedia's tier (Mid, 663K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mind Pump is hosted by Sal Di Stefano, Adam Schafer, and Justin Andrews, all former personal trainers and fitness coaches. Doug Egge serves as the show's producer and is widely considered a fourth member of the core team.
Mind Pump has surpassed 250 million downloads, placing it among the most-downloaded fitness podcasts ever produced. That figure puts it in a different category from the vast majority of health and wellness shows competing on Spotify and Apple Podcasts.
Yes, Mind Pump promotes free workout programs and fitness tools directly through their social channels and bio links. These no-cost resources are designed as an entry point to their training philosophy, separate from their paid MAPS program lineup.
MAPS — short for Muscular Adaptation Programming System — are Mind Pump's paid, structured workout programs, each built around a specific goal such as building muscle, improving athletic performance, or getting lean. The hosts developed these programs drawing on their backgrounds as working personal trainers and their evidence-based approach to resistance training.
Yes, Mind Pump has made the mental health case for resistance training a recurring content pillar, citing research that links strength training to reduced anxiety and depression symptoms. They argue this benefit is systematically underreported in mainstream fitness media, which tends to push cardio for mood and stress.
Mind Pump covers research showing that muscle tissue releases signaling molecules called myokines that communicate with the brain, fat tissue, and other organs — functioning similarly to a hormone-producing endocrine organ. They use this framing to argue that building muscle has whole-body health effects that go far beyond aesthetics or raw strength.
Mind Pump has highlighted emerging research suggesting that resistance training may carry anti-cancer effects, partly through the myokine-signaling mechanism tied to muscle as an endocrine organ and partly through improvements in metabolic and immune health. They present this as a compelling reason to prioritize strength work over cardio-only fitness approaches.
Mind Pump regularly challenges the idea that obesity is primarily a willpower or calorie-math problem, pushing back on oversimplified diet advice and misconceptions about how body composition actually changes. Their content digs into hormonal, metabolic, and behavioral factors that mainstream fitness messaging tends to ignore.
Sal Di Stefano, Adam Schafer, and Justin Andrews all worked as personal trainers and gym coaches before launching Mind Pump, giving the show its on-the-floor credibility. They frequently contrast what actually happens when training real clients with what supplement companies and fitness media choose to promote.
Yes, Mind Pump is available on Spotify, Apple Podcasts, and YouTube, covering every major listening and viewing platform. The video version on YouTube lets fans watch full episodes and clips, while most long-form episodes are also published as audio-only for listeners on the go.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mindpumpmedia · YouTube
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