United States
Mindfulmft is a creator with a presence on Instagram (732,512 followers), based in United States.
Total Followers -0.1%
733K
Across Instagram
Primary Platform
YouTube
733K followers · 100% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$26K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 732,512 | -659 | 1.8% | 6.1 | 8 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -659 -0.1% | +0 +0.0% | +0 +0.0% | -659 |
| Last 90 days | +440 +0.1% | +0 +0.0% | +0 +0.0% | +440 |
| Last 365 days | +440 +0.1% | +0 +0.0% | +0 +0.0% | +440 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mindfulmft is a creator with a presence on Instagram (732,512 followers), based in United States. Their content sits in the mental health & relationships space. Their YouTube bio reads: "Break Patterns & Thrive in Your Relationships Best Selling Author 'The Origins Of You' 👇🏼 Grab Your Copy". The full audience and engagement breakdown is below.
Mindfulmft reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Mindfulmft offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mindfulmft's tier (Mid, 733K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MFT stands for Marriage and Family Therapist, a licensed clinical credential regulated at the state level in the United States. The handle pairs that credential with "Mindful," reflecting a therapeutic approach built around awareness and intentionality in how people relate to their partners and themselves.
"The Origins of You" is a bestselling book by Mindfulmft exploring how early life experiences and family-of-origin dynamics shape the relationship patterns people carry into adulthood. The central argument is that lasting change in your relationships starts with understanding where your patterns actually come from, not just trying to behave differently.
Mindfulmft holds an MFT credential — Marriage and Family Therapist — which is a licensed clinical title that requires supervised clinical hours and state licensure in the US. Their content applies evidence-based therapeutic frameworks to everyday relationship struggles, going well beyond general wellness or lifestyle advice.
#thiskeepshappening is a recurring content theme Mindfulmft uses to address patterns people find themselves stuck in despite genuinely wanting change — the same arguments, the same type of partner, the same emotional reactions. The framing meets viewers in the frustration of repeating cycles before unpacking the underlying reasons those loops keep occurring.
Mindfulmft identifies as a couple therapist in their content and hashtags, with a strong emphasis on relationship dynamics between partners. That said, much of their educational content also speaks directly to individuals trying to understand how their personal history shapes the way they show up in relationships.
Breaking patterns, in Mindfulmft's framework, means identifying and interrupting the automatic, often unconscious behaviors people repeat in relationships — conflict cycles, emotional withdrawal, or repeatedly choosing partners with similar dynamics. Their approach, developed in "The Origins of You," ties those patterns to earlier formative experiences rather than treating them as simple bad habits to willpower away.
Dr. Alexandra Solomon is a prominent relationship psychologist, Northwestern University professor, and bestselling author known for her research on self-expansion and healthy romantic love. Mindfulmft engages with her work in their content, reflecting a shared grounding in evidence-based approaches to attachment, intimacy, and relational growth.
That is a core pillar of their work — the title "The Origins of You" directly signals the idea that early life experiences and family patterns create a relational blueprint people carry unconsciously into adult partnerships. This framework is rooted in family systems therapy and attachment theory, both foundational to MFT clinical training.
Mindfulmft is based in the United States, and the majority of their audience is also American. Their content is in English and speaks broadly to relationship patterns within contemporary Western culture, though they have a notable reach in Italy, Brazil, and the UK as well.
Mindfulmft has built a following of well over 700,000 on Instagram, placing them in the mid-tier creator range for the mental health and therapy space. Their audience skews heavily toward women in their mid-twenties to early forties, a demographic closely aligned with their relationship self-help content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mindfulmft · YouTube
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