@minazibayi

Mina Zibayi is one of the loudest voices behind the "purple is the new pink" blush trend, regularly posting tutorials and product call-outs built around purple and plum-toned blushes. She uses the hashtag #purpleblush across multiple posts, and her videos on the look have driven significant search traffic for the specific shades she features.

Yes, Mina Zibayi is a named L'Oreal Paris partner, which she tags directly in her beauty posts using #lorealparispartner. She is one of the Macro-tier creators the brand has enlisted to reach her predominantly female, 18–34 audience across TikTok and Instagram.

Mina Zibayi has featured MAC Cosmetics liner specifically in her grunge-aesthetic tutorials, naming the brand directly in her caption with the phrase "using @maccosmetics liner in grunge." Her grunge makeup content pairs heavy liner work with moody lip colors for a dark, editorial finish that her audience frequently asks her to break down step by step.

Mina Zibayi has featured the Too Faced Cloud Lip Color in her lip tutorials, calling it out alongside bold and grunge-inspired looks. She consistently names her exact products in captions, making her content a reliable resource for followers hunting specific mid-range finds.

Yes — Mina Zibayi tags her posts with #winonaryder, signaling that the actress's iconic 90s goth and grunge look is a direct reference point for her aesthetic. Her content consistently leans into dark lips, smudgy liner, and moody blush tones that echo that era's editorial energy.

Yes, Mina Zibayi is openly a cat mom and regularly posts content about her cat, tagging it with #catmom and #girlcat. In one caption she joked that she has become "kinda his pet at this point," suggesting her cat has a standout personality — and a growing corner of its own fan base.

Zibayi (زیبایی) is a Persian word meaning "beauty," making Mina Zibayi's name essentially a literal description of her content niche. It's a detail her audience frequently comments on, and it fits naturally given that her entire platform is built around makeup tutorials and beauty how-tos.

Mina Zibayi's signature style centers on bold lips, heavy blush, graphic liner, and grunge-leaning aesthetics influenced by 90s references like Winona Ryder. She pairs that editorial edge with accessible tutorials and makeup hack-style content, making dramatic looks feel achievable for her everyday audience.

Mina Zibayi is based in California, which she notes in her bios across TikTok and Instagram alongside the tagline "Simple city." The laid-back West Coast identity she projects in her lifestyle moments contrasts nicely with the dramatic, dark-glam quality of her makeup content.

Mina Zibayi has built a combined audience of over 3 million followers across TikTok, Instagram, and YouTube, placing her firmly in the Macro creator tier. Her engagement rate runs well above the category average — an unusual achievement at her follower scale — which makes her a high-value partner for beauty brands like L'Oreal Paris.