United States
Mina Starsiak Hawk is an Indianapolis-based real estate investor, contractor, and television personality best known as the co-host of HGTV's Good Bones, which she has anchored for eight seasons alongside her mother, Karen E Laine.
Total Followers -0.1%
580K
Across Instagram
Primary Platform
YouTube
580K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.7K–$20K / IG post
Appearing on HGTV star Alison Victoria's Pap Smear Podcast, Hawk said she didn't want to leave Good Bones but that on-set family tensions caused physical and emotional stress that made continuing unsustainable.
Season 7, filmed in Las Vegas, premiered April 13, 2026. It marked Mina's first regular HGTV appearance since Good Bones ended in 2023, with HGTV personalities each teamed with a celebrity partner.
In a January 2026 People interview, Hawk disclosed that she and her mother — whose behind-the-scenes falling-out ended Good Bones — spent the holidays together and are on amicable terms again, though acknowledged healing is ongoing.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 580,149 | -464 | 2.1% | 1.9 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -174 -0.0% | +0 +0.0% | +0 +0.0% | -174 |
| Last 30 days | -464 -0.1% | +0 +0.0% | +0 +0.0% | -464 |
| Last 90 days | -1798 -0.3% | +0 +0.0% | +0 +0.0% | -1798 |
| Last 365 days | -1798 -0.3% | +0 +0.0% | +0 +0.0% | -1798 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Avocado Green Mattress Home / Sleep | Brand ambassador | Long-term | — | |
| HGTV / Good Bones Media / Television | Long-term partnership | 2016–present | — | |
| Two Chicks and a Hammer Real Estate / Renovation | Co-founder | Long-term | — |
Mina Starsiak Hawk is an Indianapolis-based real estate investor, contractor, and television personality best known as the co-host of HGTV's Good Bones, which she has anchored for eight seasons alongside her mother, Karen E Laine. The two co-founded Two Chicks and a Hammer, a renovation and construction company focused on rescuing distressed properties in Indianapolis neighborhoods, and the show built its following around that genuine family-business dynamic. Beyond Good Bones, Mina has extended her television footprint through HGTV's Rock the Block competition series, cementing her reputation as a hands-on renovator rather than a purely aesthetic-focused design personality. Her Instagram bio frames her squarely as an entrepreneur first, reflecting a brand identity that goes beyond on-screen talent.
Her content mix spans renovation projects — including a recurring lake house series that has drawn strong hashtag engagement — DIY tips, and lifestyle glimpses of family life, attracting a predominantly female audience concentrated in the 25–44 age bracket: a demographic that closely mirrors HGTV's own core viewership. Brand partnerships signal a home, wellness, and lifestyle positioning; a noted collaboration with Avocado Green Mattress, an eco-oriented brand with strong appeal to millennial homeowners, illustrates the kind of considered, values-adjacent sponsorships her audience responds to. With a mid-tier following that engages above the category median and a rate card reflecting genuine commercial demand, Mina Starsiak Hawk occupies a durable space at the intersection of home renovation, entrepreneurship, and aspirational family living — a positioning that tends to age well as her television catalog continues to generate discovery.
Mina_Starsiak_Hawk reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Home / Sleep, Media / Television, Real Estate / Renovation, a clear signal of fit for brands in those categories. Demonstrated partners include Avocado Green Mattress and HGTV / Good Bones. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows homeimprovement content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home / Sleep and related categories, Mina_Starsiak_Hawk offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mina_Starsiak_Hawk's tier (Mid, 580K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Mina's mother and original co-star on Good Bones is Karen E. Laine, and together they founded the Indianapolis renovation company Two Chicks and a Hammer. The mother-daughter dynamic was central to the show's appeal from its very first season on HGTV.
Karen E. Laine stepped back from an active on-screen role on Good Bones in later seasons to focus on personal pursuits, including her legal career. Mina has remained the show's lead throughout all 8 seasons, continuing to front the Two Chicks and a Hammer renovations on her own.
Two Chicks and a Hammer is the Indianapolis-based home renovation company Mina Starsiak Hawk co-founded with her mother Karen E. Laine, and it became the real-life premise for their HGTV series Good Bones. The business focuses on buying distressed properties throughout Indianapolis and transforming them into livable, design-forward homes.
Yes, Mina appeared on HGTV's Rock the Block, the network's head-to-head renovation competition where teams transform identical homes and compete for the highest appraisal value. It's one of several HGTV crossover projects she has taken on alongside her long-running Good Bones commitment.
Good Bones is set in Indianapolis, Indiana, where Mina and her team focus on rescuing neglected homes and returning them to the market as desirable properties. Indianapolis's stock of affordable fixer-uppers has been the consistent backdrop for the show across all of its seasons.
Mina is married to Steve Hawk, which is where the 'Hawk' in her professional name comes from. He appears occasionally in her social media content alongside the rest of her family.
The #totally90shouse is a renovation project Mina documented on social media featuring bold, era-specific 1990s design choices carried throughout the entire home. It reflects her broader design philosophy of committing to a strong thematic concept rather than defaulting to safe, trend-neutral finishes.
Yes, Mina regularly shares lake house and lake life content on Instagram, suggesting she owns or spends significant time at a lake property separate from her Indianapolis renovation work. Those posts give her followers a more personal, off-duty side of her life beyond the HGTV cameras.
Jack and Chuck are Mina's children, and Frank is widely believed to be a beloved family pet. She lists them alongside her husband in her Instagram bio as the core of her personal life away from the renovation sites and TV commitments.
Good Bones has run for 8 seasons on HGTV, making it one of the network's longer-running renovation series. Mina has been the show's consistent lead throughout, establishing her as one of HGTV's most recognizable renovation personalities.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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