Canada
Mina Yim is a Vancouver-based creator whose content sits at the intersection of K-pop fandom culture and accessible everyday fashion.
Total Followers +1.5%
62K
Across Instagram, TikTok
Primary Platform
YouTube
27K followers · 43% of audience
Engagement
9.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $671–$1.9K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +113 +0.4% | +0 +0.0% | +0 +0.0% | +113 |
| Last 30 days | +650 +2.4% | +285 +0.8% | +0 +0.0% | +935 |
| Last 90 days | +0 +0.0% | +2K +5.1% | +0 +0.0% | +2K |
| Last 365 days | +0 +0.0% | +2K +5.1% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| CASETiFY Tech Accessories | Sponsored content | TikTok | 2026 | — |
| KCON (CJ ENM) Entertainment / Events | Brand ambassador | TikTok | 2026 | — |
Mina Yim is a Vancouver-based creator whose content sits at the intersection of K-pop fandom culture and accessible everyday fashion. Operating primarily on TikTok and Instagram, she produces outfit ideas inspired by K-pop girl groups — translating idol aesthetics, including references to acts like ILLIT, into wearable looks — alongside DIY accessory tutorials and seasonal style guides. A recurring "shoujogirl" visual thread ties her content into a soft, anime-adjacent kawaii sensibility, giving her feed a cohesive identity that resonates with young women navigating the overlap between fandom expression and personal style.
Despite a micro-tier footprint, Yim's engagement rates run well above category medians on both platforms, indicating a tightly invested community rather than a passive audience. A CASETiFY collaboration framed around KCON LA 2026 — executed as part of their official creator crew — places her within the broader K-pop lifestyle brand ecosystem, where tech accessories, fashion, and fandom culture converge. Her audience skews heavily toward the 18–24 bracket and is predominantly US-based despite her Canadian roots, a cross-border reach that positions her as a culturally attuned entry point for brands looking to tap into K-pop's expanding influence on North American youth fashion.
Mina__Yim__ reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech Accessories, Entertainment / Events, a clear signal of fit for brands in those categories. Demonstrated partners include CASETiFY and KCON (CJ ENM). Engagement on YouTube runs around 9.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Tech Accessories and related categories, Mina__Yim__ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mina__Yim__'s tier (Micro, 62K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Mina Yim was selected as part of the official KCON LA 2026 Creator Crew, an invite program that brings Kpop-focused content creators to the annual KCON convention in Los Angeles. She shared outfit and event content under the #kconcreatorcrew and #kconla2026 hashtags, making KCON LA 2026 a notable milestone in her creator career.
Mina Yim partnered with CASETiFY, posting about getting her KCON outfit ready alongside a matching phone case tied to her Kpop favorites. CASETiFY is known for licensed pop culture and fandom-themed phone accessories, making it a natural brand fit for a Kpop fashion creator.
Yes, Mina Yim has shared DIY accessory content featuring pieces that are detachable and require no sewing, making them accessible for fans who want to replicate the look at home. She has expressed interest in creating more whimsical accessories, suggesting this crafty angle is an evolving part of her content.
Mina Yim posts Kpop girl group outfit ideas and has referenced ILLIT, the girl group that debuted in 2024 under BELIFT LAB, in her fashion content. She often invites followers to weigh in on whether her Kpop outfit recreations are accurate, turning these posts into interactive fan moments.
The shoujo girl aesthetic draws from shōjo anime and manga visual traditions — think soft, feminine, and romanticized styling with delicate, cute details. Mina Yim weaves this alongside Kpop fashion, blending Japanese and Korean pop culture influences into her outfit content under the #shoujogirl hashtag.
Vanwalk is a bag brand Mina Yim has spotlighted in her fashion content, asking her audience to pick their favorite style from the collection. The brand fits into her broader aesthetic of cute, personality-driven accessories that complement a Kpop-influenced wardrobe.
Yes, Mina Yim has posted content tied to Vancouver popup events, using the #vancouverpopup hashtag to document local fashion and Kpop community gatherings. This makes her one of the few Kpop fashion creators with a visible footprint in the Vancouver creative scene.
Mina Yim is based in Vancouver, Canada, which she lists front and center in both her TikTok and Instagram bios. Despite being a Canadian creator, the majority of her audience is based in the United States, with additional viewers in the United Kingdom and India.
Mina Yim's audience is majority female and skews strongly toward the 18–24 age bracket, which aligns closely with the core Kpop fandom and youth fashion demographic. The United States accounts for the largest share of her viewers, which is typical for English-language Canadian creators with cross-border appeal.
Mina Yim is most consistently active on TikTok, where she posts regularly, while her Instagram presence has been more intermittent in recent months. She is also listed on YouTube, giving her content a presence across multiple major platforms under the fashion and Kpop niche.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mina__yim__ · YouTube
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