United States
Mina is a US-based artisan Moroccan food brand whose social presence is built around a family origin story: the brand traces its roots to a matriarch named Mina and her homemade harissa recipe, with that founding narrative threaded through its content to this day.
Total Followers -1.9%
138K
Across Instagram, TikTok
Primary Platform
YouTube
138K followers · 100% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.8K–$6.9K / IG post
The piece spotlights founder Fouad Kallamni's mission to preserve authentic Moroccan culinary traditions through the brand's pantry staple line.
The feature highlights Mina's presence at Whole Foods, Wegmans, and Stop & Shop, as well as its collaborative harvesting program supporting underprivileged families in Morocco.
A Tufts University food innovation case study noted Mina's move toward a Morocco-based facility to lower costs and accelerate international distribution of its 30+ product portfolio.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2 +9.6% | +0 +0.0% | +2 |
| Last 30 days | -2571 -1.9% | +0 +0.0% | +0 +0.0% | -2571 |
| Last 90 days | -1894 -1.4% | +109 +475.0% | +0 +0.0% | -1785 |
| Last 365 days | -1894 -1.4% | +109 +475.0% | +0 +0.0% | -1785 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mina is a US-based artisan Moroccan food brand whose social presence is built around a family origin story: the brand traces its roots to a matriarch named Mina and her homemade harissa recipe, with that founding narrative threaded through its content to this day. The Instagram account functions primarily as a brand channel, featuring slow, visually deliberate posts that spotlight products like cold-extracted single-origin olive oil from a family orchard, traditional harissa, and tagine preparation. The content leans into craftsmanship and provenance — hashtags like #polyphenolrich and #mediterraneandiet signal a deliberate pivot toward health-conscious consumers, while #handcrafted and #artisanmade anchor the storytelling in heritage and process. The tone is quiet and editorial rather than promotional.
With a mid-tier Instagram following and an engagement rate running below the category median, Mina's social channel appears to function more as a brand awareness vehicle than a conversion engine — a pattern common among specialty food brands that rely on retail and e-commerce rather than creator-style audience cultivation. The follower base skews young and is notably international, with meaningful shares coming from India, Brazil, and Mexico alongside the domestic US audience, which suggests organic discovery rather than a tightly geo-targeted strategy. The TikTok presence is effectively dormant. For brand partnership purposes, Mina occupies a credible niche at the intersection of North African culinary heritage and the broader Mediterranean-diet wellness trend — positioning that becomes more commercially relevant as premium imported pantry goods continue to attract mainstream interest.
Mina01166 reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Mina01166 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mina01166's tier (Mid, 138K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The brand is named after the founders' mother, Mina, whose homemade harissa recipe was the original product that started the company. According to the brand's own storytelling, every jar of harissa carries on her tradition, making her the heart of the whole line.
The brand is closely connected to Fès, one of Morocco's oldest imperial cities, which appears consistently in their content. Fès is a hub for Moroccan artisan food traditions, which aligns with Mina's emphasis on handcrafted, small-batch production.
Mina olive oil is cold-extracted from early-harvest olives, a process that preserves more of the natural polyphenols and flavor compounds found in freshly picked fruit. The brand positions this as a key quality distinction compared to commodity olive oils.
Mina's olive oil comes from a single family orchard rather than a blend of olives sourced from multiple farms or regions. This single-origin approach is similar to what specialty coffee and chocolate brands use, allowing the brand to trace the oil back to one specific growing site.
Yes, the brand specifically markets its olive oil as polyphenol-rich, which is a direct result of using early-harvest olives and cold-extraction. Polyphenols are naturally occurring antioxidants that are most concentrated when olives are picked before full ripeness.
Harissa was the original product — the brand traces its beginning directly to their mother Mina's harissa recipe. The story the brand tells is that everything else in the product line grew out of that single pepper-based sauce and the family tradition around it.
The brand's content references tagine as central to Moroccan cuisine, and their social posts frame the slow-simmered dish as part of the broader "Taste Morocco" experience they promote. Their product range and content are anchored in Moroccan pantry staples beyond just harissa and olive oil.
"Taste Morocco" is the core tagline the Mina brand uses across its Instagram presence and is treated as the defining mission of the company. It reflects their goal of bringing authentic Moroccan flavors — harissa, olive oil, tagine spices — to audiences outside Morocco, primarily in the United States.
The brand actively positions its olive oil and Moroccan pantry products within the Mediterranean diet framework, using the hashtag consistently in their content. Morocco borders the Mediterranean and its cuisine — built around olive oil, spices, and plant-forward cooking — aligns naturally with Mediterranean diet principles.
Mina sits in the mid-tier range on social media with a following built primarily on Instagram, where it engages a predominantly younger, 18-to-34 audience. Their messaging consistently emphasizes handcrafted, artisan, and family-orchard origins, which positions them firmly in the premium small-batch food space rather than mass-market grocery.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@mina01166 · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.