United States
Mimibakescookies is a US-based food creator and published author who has built a distinct identity around organic, eggless baking.
Total Followers +0.0%
19K
Across Instagram
Primary Platform
YouTube
19K followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $486–$1.4K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 19,459 | +0 | 3.3% | — | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
Mimibakescookies is a US-based food creator and published author who has built a distinct identity around organic, eggless baking. Operating across multiple accounts — including @mimisorganiceats and a creative venture under @above8000creative — she brings a sustainability-first lens to accessible home baking. Her book Effortless Eggless Baking signals content that goes beyond casual recipe sharing into structured, reference-worthy instruction. Seasonal themes — pumpkin, caramel, fall baking, hot cocoa — anchor her feed and point to a comfort-food-driven content calendar that follows the culinary year closely.
Despite a micro-tier following on Instagram, her engagement rate runs well above the category median, reflecting a community that responds actively rather than scrolling passively. An unusually even gender split in her audience suggests her organic and wellness framing broadens appeal beyond the typical baking demographic. That positioning makes her a natural fit for partnerships with organic ingredient brands, plant-based pantry staples, and health-conscious kitchenware. As allergen-friendly and sustainably sourced cooking continues attracting mainstream consumer interest, her authorship credentials and cross-platform footprint give her durable standing in an increasingly competitive niche.
Mimibakescookies reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Mimibakescookies offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mimibakescookies's tier (Micro, 19K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — eggless baking is one of her signature specialties, and she wrote a book called Effortless Eggless Baking dedicated entirely to the topic. Her recipes are designed to prove that cookies and baked goods can turn out rich and satisfying without relying on eggs as a binding agent.
She is a three-time published author, with Effortless Eggless Baking being one of her known titles. Her books reflect the same organic, inclusive baking philosophy she brings to her social content.
Effortless Eggless Baking is Mimibakescookies' guide to making cookies and baked goods without eggs. It fits her broader identity as an organic and sustainability advocate who creates recipes accessible to people avoiding eggs for dietary, allergy, or ethical reasons.
Her pug is named John John, who has his own Instagram account under @pugjohnjohn. He is a recurring presence in her personal brand and a fan-favorite part of her online personality.
Mimi's Organic Eats is a separate brand and account she runs alongside her cookie content, focused on organic food more broadly. It reflects her commitment to clean ingredients and sustainable eating that runs through all of her baking work.
Above8000 Creative is one of the brands Mimibakescookies manages independently. Based on her profile, it sits alongside her organic food work as a distinct creative venture she has built beyond her baking content.
She has incorporated bone broth into baking — an unconventional choice that reflects her interest in functional, nutrient-dense ingredients. It is a good example of how her organic and wellness mindset pushes her recipes beyond standard cookie formulas.
Her fall content leans heavily into pumpkin spice, caramel, and hot cocoa flavors, which are among her most engaged seasonal topics. She brings her eggless and organic approach to classic fall treats, making them accessible to a wider range of dietary needs.
She identifies openly as an organic and sustainability advocate, and that philosophy is central to her baking content and her brand Mimi's Organic Eats. She consistently encourages her audience to reach for organic, clean ingredients as part of a more mindful approach to home baking.
She is most active on Instagram under @mimibakescookies, where she posts regularly with engagement well above the category average. She is also present on YouTube, extending her organic eggless baking content to longer video format.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@mimibakescookies · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.