United States
Millie Bobby brown is a creator with a presence on Instagram (70,651,105 followers), based in United States.
Total Followers -0.1%
70.7M
Across Instagram
Primary Platform
70.7M followers · 100% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $566K–$1.3M / IG post
Brown and Harbour will play estranged father and daughter on opposite sides of a crisis in the Jack Thorne-written drama, greenlit by Netflix.
The actress announced the Florence by Mills-adjacent apparel line via Instagram in January 2026, marking a major retail expansion.
The third installment of the franchise sees Brown reprise the titular role, continuing her producing credits on the series.
The final season premiered at TCL Chinese 6 Theatres on November 6, 2025, closing out Brown's decade-long role as Eleven.
The couple announced they had adopted a baby girl, with Brown describing it as something she always envisioned as part of her future.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 70,703,597 | -106K | 4.5% | 1.4 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +49K +0.1% | +0 +0.0% | +0 +0.0% | +49K |
| Last 30 days | -106055 -0.1% | +0 +0.0% | +0 +0.0% | -106055 |
| Last 90 days | +21K +0.0% | +0 +0.0% | +0 +0.0% | +21K |
| Last 365 days | +21K +0.0% | +0 +0.0% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
Millie Bobby brown is a creator with a presence on Instagram (70,651,105 followers), based in United States. Their content sits in the entertainment & acting space. Their Instagram bio reads: "founder of florence by mills". The full audience and engagement breakdown is below.
Millie Bobby brown reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Millie Bobby brown offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Millie Bobby brown's tier (Mega, 70.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Millie Bobby Brown married Jake Bongiovi, son of rock legend Jon Bon Jovi, in 2024 after the couple got engaged in 2023. They had been together since around 2021, and the wedding was among the most-covered celebrity events of that year.
Florence by Mills is a clean beauty brand Millie Bobby Brown founded, built around affordable skincare and makeup aimed at younger consumers. She named it after her great-great-aunt Florence, and the brand has since expanded well beyond cosmetics to include a dedicated eyewear line.
Yes, Florence by Mills Eyewear is a glasses and sunglasses collection Millie Bobby Brown launched as an extension of her beauty brand. It follows the same accessible, youth-focused aesthetic as the rest of the Florence by Mills range and is promoted directly on her Instagram.
Millie Bobby Brown was around 12 years old when Stranger Things premiered on Netflix in July 2016, having filmed the first season at roughly 11. Her performance as Eleven earned immediate critical acclaim and made her one of the most recognized young actors in Hollywood almost overnight.
The character Eleven is introduced with a buzz cut in Stranger Things, having been raised inside a secretive government lab, and Millie Bobby Brown shaved her head to portray the role authentically. The look became one of the most iconic images in recent pop culture and remains closely associated with both the character and the actress.
Millie Bobby Brown is both the lead actress and a producer on Netflix's Enola Holmes films, which follow the teenage sister of Sherlock Holmes. Taking on a producing credit at such a young age set her apart as one of the most business-minded talents of her generation.
Yes, Millie Bobby Brown was appointed a UNICEF Goodwill Ambassador in 2018, becoming one of the youngest people ever to hold that title. She has used the platform to speak out on children's rights and online safety issues affecting young people.
Dogue was a viral comedic project Millie Bobby Brown created as a dog-themed parody of Vogue magazine, complete with a spoof cover shoot. It spread widely across social media and showed off a playful, self-aware humor that goes well beyond her acting career.
Yes, Millie Bobby Brown was born in Bournemouth, England, though she grew up partly in the United States and has built her career largely there. Her UK roots are reflected in a consistently strong British segment of her fanbase.
Millie Bobby Brown has amassed a following of well over 70 million on Instagram, placing her among the most-followed actors on the platform globally. Her engagement rate runs multiple times above the category median for Mega-tier accounts, pointing to an unusually active and loyal audience for an account her size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@milliebobbybrown · Instagram
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