Last updated just now · Jul 25, 2026, 6:48 PM
Comedy & Entertainment Australia

Mikesmic

Full Creator Stats Live · Updated 2026-07-25

Mike's Mic is a Melbourne-based Australian creator who built a substantial YouTube following through comedic video essays and "unhinged" recaps of films and television series.

NicheComedy & Entertainment TierMacro Engagement4.9%

Total Followers +0.7%

1.4M

Across YouTube, Instagram

Primary Platform

YouTube

1.2M followers · 86% of audience

Engagement

4.9%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $4K–$9.9K / IG post

Quick facts
  • 1.4M combined followers across 2 platforms.
  • Macro creator tier — Australia.
  • 4.9% headline engagement.
  • Active since .
  • Niche: Entertainment.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,170,000 +10K 4.9% 0.5 today
Instagram 197,779 +0 25.9% 25 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +10K +0.9% +0 +0.0% +0 +0.0% +10K
Last 90 days +10K +0.9% +0 +0.0% +0 +0.0% +10K
Last 365 days +10K +0.9% +0 +0.0% +0 +0.0% +10K

Audience Demographics

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75K378K681K984K1.3M Jul 27Oct 26Jan 25Apr 26Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jun 2026
Sponsored content YouTube May 2025
Founder / owned brand Instagram Long-term
Background

About Mikesmic

Mike's Mic is a Melbourne-based Australian creator who built a substantial YouTube following through comedic video essays and "unhinged" recaps of films and television series. His content occupies a productive middle ground between earnest cultural analysis and self-aware comedy — videos dissecting Gossip Girl season arcs or probing the "international implications" of a 2007 animated penguin film sit alongside sharp retrospectives of early-2000s blockbusters and comic-book adaptations. That blend of genuine enthusiasm and irreverent framing has driven engagement well above the category median for a channel of his size. He is represented by United Talent Agency and runs merchandise through Planet M Studios.

His audience skews heavily male and concentrates in the 18–34 demographic, with Australia and the United States together accounting for the majority of views — a split that makes him viable for both domestic and North American brand campaigns. Sponsors such as Squarespace and Surfshark reflect a tech-and-lifestyle profile typical of articulate, comedy-forward creators who attract educated young adults. With a consistent weekly upload cadence and strong platform retention, Mike's Mic is well-positioned to grow further within premium pop culture commentary, a space where demand for sharp, long-form humorous analysis continues to outpace the supply of credible voices.

Brand fit

Why brands partner

Mikesmic reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Merchandise / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Surfshark and Squarespace. Engagement on YouTube runs around 4.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Mikesmic's tier (Macro, 1.4M combined followers, Australia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What kind of videos does Mike's Mic make?

Mike's Mic makes comedic, parody-style recaps of popular movies and TV shows, often describing his approach as 'appropriately unhinged.' His videos cover titles like Gone Girl, Bridesmaids, Gossip Girl, and Surf's Up, blending sharp humor with deep pop-culture commentary. The format sits somewhere between a recap, a review, and a full comedic performance.

What is Planet M Studios?

Planet M Studios is Mike's Mic's own media and merchandise brand, operating under the Instagram handle @planetmstudios. He lists it directly in his Instagram bio, suggesting it functions as the creative and commercial arm behind his content and branded products.

Does Mike's Mic cover Pretty Little Liars?

Yes, Pretty Little Liars content is a recurring area for Mike's Mic, with his work regularly tagged with #plloriginalsin and #arias — direct references to Pretty Little Liars: Original Sin and the franchise's iconic 'A' storylines. It sits alongside films and other prestige TV as a pop-culture touchstone he returns to.

Did Mike's Mic do a Gossip Girl recap video?

Yes, one of his notable videos is an 'Appropriately Unhinged Recap' of Gossip Girl Season 5, which is a clear showcase of his signature comedic style. He applies an absurdist, high-energy lens to the show's drama and character choices rather than offering a straightforward summary.

Why does Mike's Mic call his recaps 'unhinged'?

The 'unhinged' label is a core part of Mike's Mic's brand identity, signalling that his videos go well beyond plot summary into exaggerated, theatrical, and heavily opinionated territory. Titles like 'An Appropriately Unhinged Recap of Gossip Girl' set the tone upfront: expect humor, hot takes, and comedic performance rather than dry analysis.

Does Mike's Mic cover 2000s movies?

Revisiting films from the 2000s and early 2010s is a consistent thread in Mike's Mic's content. Videos covering Surf's Up (2007), X2, Bridesmaids (2011), and Gone Girl (2014) show he gravitates toward titles with nostalgia value, cult status, or strong pop-culture memory — all rich material for his comedic format.

What was Mike's Mic's Surf's Up video about?

Mike's Mic framed his Surf's Up (2007) video around 'the international implications' of the film, which is a good example of his tendency to take a seemingly lighthearted subject and run it through an absurdly serious analytical lens. That kind of comedic reframing of nostalgic movies is central to what makes his content distinctive.

What sponsors has Mike's Mic worked with?

Mike's Mic has partnered with Surfshark and Squarespace for sponsored content on YouTube. Both are well-established fits for entertainment creators with a broad, English-speaking digital audience, which aligns with his viewership across Australia, the United States, and the United Kingdom.

Is Mike's Mic signed with a talent agency?

Yes, Mike's Mic is represented by United Talent Agency (UTA), one of the major agencies working across Hollywood and the creator economy. His media inquiries contact — mikesmicteam@unitedtalent.com — is listed publicly in his Instagram bio, indicating professional management for brand partnerships.

Is Mike's Mic based in Melbourne?

Yes, Mike's Mic is based in Melbourne, Australia, and mentions it prominently in both his YouTube bio and Instagram presence. Despite being Australian, a substantial share of his audience comes from the United States, reflecting the broad appeal of his pop-culture recap format.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 6:48 PM · Slug: mikesmic

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