United States
Mikaylajmakeup is a Massachusetts-based makeup artist who built a macro-scale Instagram presence through hands-on beauty tutorials and an unfiltered, relatable persona — the self-described…
Total Followers -0.7%
3.4M
Across Instagram, TikTok
Primary Platform
3.4M followers · 100% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $41K–$95K / IG post
Mikayla Nogueira's co-founded brand POV Beauty will hit all Sephora US doors and select Canadian stores on Sept 3, bringing its skincare-prep lineup (Drench It, Drip It, Whip It, Glaze It, Amp It) to a major omnichannel retail partner for the first time.
Backed by Imaginary Ventures (the fund behind SKIMS and Glossier), POV Beauty moved beyond skincare prep into cosmetics with its Amp (K)its — tinted lip ampoules paired with high-performance liners.
Mikayla Nogueira launched POV Beauty on March 26, 2025 with co-founder Ani Hadjinian and VC backing from Imaginary Ventures. The five-product skincare-prep line sold out its first run almost immediately after going live on povbeauty.com.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -6472 -0.2% | +0 +0.0% | +0 +0.0% | -6472 |
| Last 30 days | -22823 -0.7% | +0 +0.0% | +0 +0.0% | -22823 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mikaylajmakeup is a Massachusetts-based makeup artist who built a macro-scale Instagram presence through hands-on beauty tutorials and an unfiltered, relatable persona — the self-described "Masshole" and pug mom ethos carrying through into a down-to-earth content style that resonates well beyond the typical beauty bubble. Her engagement rate sits notably above the category median, reflecting a loyal, participatory community rather than a passively scrolling audience. Over time her content has expanded from pure MUA technique into skincare and bodycare territory, as evidenced by partnerships with brands like Estée Lauder and Aquaphor, positioning her as a broader beauty authority rather than a niche makeup specialist.
The most defining development in her creator career is the founding of POV Beauty and its successful placement in Sephora — a retail milestone that marks a clear transition from influencer to entrepreneur. Her audience skews heavily female and concentrated in the 25–44 age range, a demographic with meaningful purchasing power in the prestige beauty segment, which makes the Sephora channel a natural fit. With a US-dominant but English-speaking international audience spanning the UK and Canada, POV Beauty has cross-border retail potential to match. As she shifts from third-party brand deals toward amplifying her own label, her platform increasingly functions as a direct-to-consumer marketing engine — a positioning that strengthens both her business leverage and her long-term independence from the traditional sponsorship model.
Mikaylajmakeup reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Mikaylajmakeup offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mikaylajmakeup's tier (Macro, 3.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mikaylajmakeup is the founder of POV Beauty, her own cosmetics and beauty brand built off her MUA career and Instagram platform. It marks a major move from content creator to full beauty entrepreneur, with the brand earning a retail partnership with Sephora.
Yes — POV Beauty launched at Sephora on September 3rd, available in U.S. stores and online. Mikayla documented the entire lead-up across her Instagram, making the Sephora debut one of the most prominent milestones of her creator career.
Yes, POV Beauty launched in Canadian Sephora stores and online at the same time as the U.S. rollout. Mikaylajmakeup specifically called out Canada in her launch posts, confirming it as a full North American release.
'Masshole' is a humorous, self-deprecating term used by proud Massachusetts locals — it references the state's famously aggressive driving culture, especially around Boston. Mikaylajmakeup using it in her bio is a personality signal that she keeps her platform grounded and relatable despite her multi-million-follower reach.
Yes — she lists 'Pug Mom' in her Instagram bio, meaning she owns at least one pug. Her dogs are a part of her personal brand identity alongside her professional makeup artist work and POV Beauty.
Yes, Aquaphor has appeared in Mikaylajmakeup's sponsored Instagram content, tagged alongside her dry skin and body care posts. The partnership fits naturally with her audience's interest in skin prep and skincare as a foundation for makeup.
Mikaylajmakeup has featured the Estée Lauder Double Wear Foundation in her Instagram content, specifically highlighting what she framed as a new or updated formula. As a working MUA, she regularly reviews complexion products for her following.
Yes — Mikaylajmakeup has promoted the Sungboon Editor Silk Peptide Golden Glow Set on her Instagram. Sungboon Editor is a Korean beauty brand, and the partnership reflects her broader interest in glow-focused skincare content alongside traditional makeup tutorials.
Yes — she leads her Instagram bio with the label MUA (Makeup Artist), signaling professional training and hands-on experience beyond standard influencer content. That foundation in professional technique is a core part of what sets her beauty content apart.
Mikaylajmakeup has over 3 million followers on Instagram, placing her in the Macro influencer tier. Her engagement rate runs well above the beauty category average, which points to an unusually active and loyal community for an account her size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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