United States
Mikaila Ulmer is an Austin, Texas-based entrepreneur best known for founding Me & the Bees Lemonade as a young child after a pair of bee stings sparked a fascination with honeybee conservation.
Total Followers +0.3%
49K
Across Instagram
Primary Platform
YouTube
49K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3.4K / IG post
Emory's magazine profiled founder Mikaila Ulmer — a Woodruff Scholar balancing college life with running Me & the Bees Lemonade — noting she has sold nearly 10 million bottles to date.
All five lemonade flavors moved to sleek 12-oz aluminum cans, with Mikaila citing sustainability and supply-chain savings. She also appeared on Bloomberg TV's 'The Close' to announce the packaging overhaul.
The nationally recognized nonprofit that empowers children through experiential entrepreneurship added Mikaila — then a 20-year-old Emory student and active CEO — to its board.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 49,200 | +123 | 3.2% | 1.4 | 11 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +123 +0.3% | +0 +0.0% | +0 +0.0% | +123 |
| Last 90 days | +138 +0.3% | +0 +0.0% | +0 +0.0% | +138 |
| Last 365 days | +138 +0.3% | +0 +0.0% | +0 +0.0% | +138 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mikaila Ulmer is an Austin, Texas-based entrepreneur best known for founding Me & the Bees Lemonade as a young child after a pair of bee stings sparked a fascination with honeybee conservation. Drawing on a family flaxseed lemonade recipe sweetened with honey, she built a mission-driven beverage brand that pledges a portion of its proceeds to organizations protecting pollinators. Her story gained national visibility through a Shark Tank appearance that secured early investment, and the brand has since expanded retail distribution into major chains including Whole Foods, H-E-B, and The Fresh Market. The @mikailasbees handle bridges her personal identity with the brand, making the account as much a founder story as a product channel.
The content leans into small-business and women-in-business themes, with hashtags like #supportlocal, #smallbusinessspotlight, and #austintx grounding the brand in community-first entrepreneurship rather than polished corporate marketing. The audience skews young and predominantly female — well-aligned with the health-conscious, better-for-you beverage category — though a notable share of followers originates outside the United States, a pattern worth scrutiny for brands seeking domestic consumer reach. Engagement sits meaningfully above the category median for a micro-tier account, suggesting the core domestic audience is genuinely invested in the founder narrative. As the brand matures and retail presence broadens, Mikaila's positioning at the intersection of youth entrepreneurship, sustainability, and better-for-you food makes her a credible partner for mission-aligned CPG, wellness, and community-impact campaigns.
Mikailasbees reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Me & the Bees Lemonade. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Mikailasbees offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mikailasbees's tier (Micro, 49K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Me & the Bees Lemonade was founded by Mikaila Ulmer, a young entrepreneur from Austin, Texas, who began the business as a small child after being stung by bees twice and becoming fascinated with their role in the ecosystem. She grew it from a local Austin operation into a nationally distributed brand while still in school, making her one of the most recognized young founders in the country.
Yes, Mikaila Ulmer appeared on Shark Tank and secured an investment deal with Daymond John. The backing gave Me & the Bees the capital and visibility to scale beyond local Austin sales into major retail chains across the United States.
Mikaila started her lemonade business at around four or five years old, which makes her founding story one of the most remarkable in the small-business world. By the time she pitched on Shark Tank she was roughly eleven, and she has continued running and growing the brand ever since.
Mikaila chose honey as the sweetener because it directly connects to her mission of protecting the honeybee population — every bottle sold supports bee-conservation organizations. The switch to honey also keeps each bottle under 10 grams of sugar and at only 50 calories, making it lighter than most bottled lemonades.
Yes, bee conservation is built into the business model, not just the branding. A portion of every sale goes to organizations working to protect honeybee populations, a commitment Mikaila established from the very beginning of the company.
The lemonade is rooted in a recipe from Mikaila's great-grandmother Helen, which originally incorporated flaxseed. Mikaila adapted it by swapping in local honey, and that family-recipe foundation is a central part of the brand's story and identity.
Yes, Me & the Bees is stocked at Whole Foods Market locations, as well as H-E-B and The Fresh Market, among other grocery retailers. The @mikailasbees Instagram regularly highlights retail availability and encourages fans to find it during their own grocery runs.
Me & the Bees is rooted in Austin, Texas, and Mikaila has consistently leaned into the Austin entrepreneurial and community-first culture through hashtags like #austintx and #communityfirst. The brand began as a hyperlocal Austin product before expanding to national retail.
The @mikailasbees account represents Me & the Bees Lemonade, a line of bottled lemonades made with real lemon juice and honey, each clocking in at only 50 calories and under 10 grams of sugar per serving. It is positioned as a healthier, naturally sweetened alternative to traditional bottled lemonade.
Me & the Bees Lemonade is currently available at H-E-B, Whole Foods Market, The Fresh Market, and a growing number of additional retailers across the United States. Checking the brand's Instagram at @mikailasbees is a reliable way to track new store rollouts and regional availability.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@mikailasbees · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.