Miguel_Bob

Miguel Bob posts short home tours featuring houses available in and around San Antonio, Texas, highlighting key buying details in each video. Every caption calls out the property's location by ZIP code, whether all appliances are included, and the available interest rate, giving potential buyers a quick snapshot before they click his bio link.

Yes, south San Antonio is one of the areas Miguel Bob regularly features, including properties in ZIP codes like 78073. His content spans multiple directions around the city — south, southeast, and west — giving followers a broad look at what is available across Greater San Antonio rather than focusing on a single neighborhood.

Appliances included is one of the key selling points Miguel Bob calls out directly in his video captions, and it appears across a wide range of his listings. He leads with this detail to attract buyers looking for a move-in-ready home without the added cost of purchasing appliances separately.

Miguel Bob specifically targets first-time homebuyers, using the #firsttimehomebuyer hashtag and structuring his videos around the practical details new buyers care most about — location, interest rate, and what is already included in the home. His format is intentionally straightforward so that someone unfamiliar with the buying process can quickly evaluate whether a property fits their budget and needs.

Past listings featured in Miguel Bob's videos have shown rates ranging from around 4.50% up to 6.25% depending on the individual property. He includes the rate directly in each video caption so buyers see the financing context upfront, though rates tied to specific listings will vary over time as market conditions change.

Miguel Bob's TikTok bio explicitly says "Need an apartment or home?" and directs followers to a link in his bio for available listings. While his posted videos primarily showcase houses, his profile positions him as a resource for anyone searching for a place to live in the San Antonio area, whether that is a rental apartment or a home to buy.

Miguel Bob's content covers a spread of San Antonio ZIP codes including 78073 in the south, 78112 and 78223 in the southeast, and 78237 and 78253 on the west side, among others. He includes the ZIP code in every video title as a quick filter so viewers searching in a specific part of the city can identify relevant listings at a glance.

San Antonio covers a large geographic area, and buyers are almost always searching within a specific part of the city, so the ZIP code acts as an instant relevance filter for viewers. It also helps Miguel Bob's individual videos surface in location-based searches on both TikTok and Google from people looking for homes in those specific neighborhoods.

Miguel Bob has grown to over 70,000 followers on TikTok, placing him in the Micro influencer tier. What stands out more than his follower count is that his engagement rate runs well above the category average, which signals that his San Antonio homebuyer audience is actively interacting with his listings rather than passively scrolling past them.

Miguel Bob's audience is majority female — roughly two-thirds of his followers — and spans young adults broadly across the 18-to-44 age range, with the strongest concentrations among millennials and Gen Z. His viewers are primarily based in the United States, which lines up with his San Antonio-focused listings, though he also draws meaningful audiences from the United Kingdom, Mexico, and Canada.