United Kingdom
Midwinterminis is a Colchester, UK-based creator running one of the more personality-driven channels in the wargaming and miniature painting space.
Total Followers +0.3%
649K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
475K followers · 73% of audience
Engagement
7.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.3K–$5.8K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -69 -0.1% | +87 +0.1% | +18 |
| Last 30 days | +2K +0.4% | -371 -0.3% | +208 +0.4% | +2K |
| Last 90 days | +7K +1.5% | -46 -0.0% | +1K +2.1% | +8K |
| Last 365 days | +7K +1.5% | -46 -0.0% | +1K +2.1% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wayland Games Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Squarespace Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Elegoo Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Revopoint 3D Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
Midwinterminis is a Colchester, UK-based creator running one of the more personality-driven channels in the wargaming and miniature painting space. Built around Warhammer 40,000 and adjacent tabletop games like Battletech and Necromunda, the channel delivers painting tutorials — silver recipes, grimdark metallics, step-by-step guides — with a self-described honest, to-the-point, and slightly irreverent tone that sets it apart from drier hobby instruction content. The creator (who also identifies as a musician and father of twins) mixes practical how-to videos with hobby commentary and opinion pieces, including takes on Games Workshop product announcements and competitive metas, which gives the channel broader appeal beyond pure technique.
Midwinterminis reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Wayland Games and Squarespace. Engagement on YouTube runs around 8.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in gaming and related categories, Midwinterminis offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Midwinterminis's tier (Mid, 649K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Midwinter Minis posted a video in which he claimed to have predicted upcoming Warhammer merchandise — then took it down, referencing the deletion directly in a follow-up post titled 'I predicted Warhammer Merch… but had to DELETE the video.' He hasn't been shy about the situation, turning the episode itself into content. It's a good example of his transparent, community-first approach to running the channel.
Midwinter Minis posted pointed commentary on Necromunda 2026, with a video title that opens 'Let's call Necromunda 2026 what it is...' — signalling he has a strong, unfiltered take on how Games Workshop is positioning the game. His no-nonsense, slightly combative style on hobby industry news is a big part of why his audience stays engaged well above the category average.
Yes — while the channel is firmly Warhammer-first, Midwinter Minis does branch into other tabletop wargames including Battletech. One of his videos directly argues that the worst mech in Battletech would still beat most things in Warhammer 40k, which is exactly the kind of cross-system provocation that drives comment sections wild. He describes himself as a broad wargaming enthusiast rather than a single-game painter.
Midwinter Minis is well known in the miniature painting community for championing simple, effective metallic techniques — his position is essentially that the most basic silver recipe is probably still the best one available to painters. The channel's whole philosophy is getting models tabletop-ready without overcomplication, so his metallic guides tend to be short, practical, and very widely shared in hobby forums.
Grimdark metallic is a dark, heavily weathered approach to painting armour that suits the brutal aesthetic of Warhammer 40k — tarnished and battle-worn rather than chrome-bright. Midwinter Minis has published tutorials that strip the technique down to just three steps, making it accessible to beginners while still satisfying veteran painters who want fast, convincing results.
Midwinter Minis covers a wide range of Warhammer 40k factions, with Space Hulk, Deathwing Terminators, and the Flesh Tearers successor chapter all appearing regularly in his tutorials and battle reports. He also ventures into Warhammer Fantasy and Age of Sigmar territory, including content featuring iconic characters like Grombrindal the White Dwarf. His hashtag use suggests he's particularly active in the competitive and lore-heavy sides of the Warhammer community.
Yes — Wayland Games, the UK-based wargaming retailer, is a confirmed sponsor on Midwinter Minis' YouTube channel. It's one of the most natural brand fits in the hobby space, given Wayland's position as one of the largest Warhammer stockists in Europe. He has also partnered with Elegoo and Revopoint 3D, reflecting the growing overlap between miniature painting and resin 3D printing.
Elegoo, the popular resin 3D printer brand widely used in the miniature hobby, has sponsored Midwinter Minis' YouTube content. This fits his channel's practical, toolbox-focused approach — many painters in the Warhammer community use resin printers to produce custom or third-party models to paint. Revopoint 3D, a 3D scanning brand, has also appeared as a sponsor.
Based in Colchester in the UK, Midwinter Minis describes himself as a miniature painter, musician, and video maker — as well as a dad of twins. The channel has a distinctly one-person, personality-driven feel, and his self-described 'honest, to-the-point, and a little bit cheeky' style suggests he's as much a hobbyist communicator as a polished content producer.
Midwinter Minis has grown to well over 400,000 subscribers on YouTube, making him one of the larger dedicated miniature painting and Warhammer tutorial channels on the platform. What's particularly notable is his engagement rate, which runs several times above the typical category benchmark — a sign of a genuinely active community rather than passive follower inflation.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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