United States
Midi Health is a U.S.-based telehealth platform built specifically around menopause and perimenopause care, operating its own social media presence as both a brand channel and a patient acquisition tool.
Total Followers +3.9%
340K
Across Instagram
Primary Platform
YouTube
340K followers · 100% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.1K–$12K / IG post
The round was led by Goodwater Capital with participation from Foresite Capital, Serena Ventures, GV, and McKesson Ventures. The funding is being used to scale an AI-enabled platform extending care to women across all life stages.
The company reported serving 20,000 patients weekly — roughly double its January 2025 base — with celebrity backers including Amy Schumer and Anne Wojcicki.
The supplements focus on cognitive health, stress management, metabolism, and weight management, adding a physical goods revenue stream to complement virtual visits.
The preventive care program covers cardiovascular disease prevention, cancer screening, and bone and brain health, broadening Midi's scope to comprehensive women's midlife wellness.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 340,277 | +13K | 1.6% | 1.6 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +3K +0.8% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +13K +3.9% | +0 +0.0% | +0 +0.0% | +13K |
| Last 90 days | +36K +10.7% | +0 +0.0% | +0 +0.0% | +36K |
| Last 365 days | +36K +10.7% | +0 +0.0% | +0 +0.0% | +36K |
Daily follower snapshots from CreatorDB's longitudinal index.
Midi Health is a U.S.-based telehealth platform built specifically around menopause and perimenopause care, operating its own social media presence as both a brand channel and a patient acquisition tool. The account's content centers on demystifying hormonal changes in midlife women — covering symptoms like brain fog, hot flashes, and phantom smells — through a tone that blends clinical credibility with dry, relatable humor. Posts lean into Gen X cultural touchstones, referencing the '80s-baby experience to signal cultural alignment with their core patient demographic.
Despite targeting a condition most associated with women in their 40s and 50s, the audience skews notably younger, with a substantial share of followers in the 25–34 range — reflecting growing awareness of perimenopause symptoms arriving earlier than traditionally expected. The channel's mid-tier following, coupled with above-median engagement for the health category, suggests a highly motivated, condition-specific audience rather than broad lifestyle reach. As telehealth competition in the women's health space intensifies, Midi Health's social strategy positions it as an educational authority first, using content to build trust before converting followers into patients — a model that suits endemic health and wellness brand partnerships well.
Midihealth reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a health creator they map naturally to brands targeting that space. Demonstrated partners include Midi Health. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in health and related categories, Midihealth offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Midihealth's tier (Mid, 340K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Midi Health specifically positions itself around 'the coverage you've worked hard for,' indicating they work with insurance plans rather than operating as a cash-pay-only service. This is a meaningful differentiator in the telehealth menopause space, where many providers require full out-of-pocket payment for every visit and prescription.
Yes — Midi Health creates content directly referencing testosterone prescriptions for women as part of their hormonal care offering. Testosterone is increasingly recognized as relevant to midlife women dealing with symptoms like low libido, fatigue, and brain fog during perimenopause and menopause.
Midi Health covers both, and perimenopause is actually their most prominent content focus. They recognize that hormonal shifts can begin years before periods stop, and their content is built around helping women identify and manage symptoms during that earlier, often confusing transition.
Midi Health has posted about FDA advisory committee votes on peptides, signaling they actively track regulatory developments in this area of midlife care. Their content suggests they aim to offer emerging treatments as they become more clearly regulated and widely available.
Midi Health uses phantom smoke smell as an example of a surprising perimenopause symptom that many women never connect to their hormones. Unexplained phantom odors can be linked to hormonal fluctuations, and a core part of Midi Health's content strategy is helping women recognize these unusual signals as hormonal rather than unrelated or alarming.
Midi Health runs a creator partner program — reflected by the #MidiHealthPartner hashtag appearing across their content and collaborator posts. Partners are typically creators in the women's wellness, Gen X lifestyle, and midlife health spaces who promote Midi Health's telehealth services to their audiences.
Hormone-based care is central to Midi Health's offering — their content consistently covers hormones, testosterone, and perimenopause treatments, and their bio explicitly states they provide 'the prescriptions you need.' In the menopause telehealth context, this encompasses access to hormone replacement and related therapies prescribed by their specialist clinicians.
Midi Health leans heavily into relatable, often funny content — posts like 'Perimenopause really said, spin the wheel' and 'Reasons we're beefing with perimenopause this week' are typical of their tone. The strategy blends Gen X nostalgia and dry humor with genuine health information, making clinical topics feel approachable rather than clinical.
Midi Health's content is squarely aimed at Gen X women and '80s babies' entering or navigating perimenopause and menopause, as reflected by hashtags like #genx, #80sbaby, and #40plusclub. Their Instagram audience skews overwhelmingly female, with a strong concentration in the 25–44 age range.
Midi Health operates as a telehealth platform, connecting women remotely with menopause specialists who can evaluate symptoms, prescribe treatments, and coordinate insurance coverage — all without requiring in-person visits. Their entire brand is built around making expert midlife care accessible from home.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@midihealth · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.