Mexico
Midiarioskincare is a creator with a presence on Instagram (87,795 followers), TikTok (35,700 followers), based in Mexico.
Total Followers +0.1%
124K
Across Instagram, TikTok
Primary Platform
88K followers · 71% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.8K–$4.4K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +114 +0.1% | -100 -0.3% | +0 +0.0% | +14 |
| Last 30 days | +272 +0.3% | -100 -0.3% | +0 +0.0% | +172 |
| Last 90 days | +1K +1.5% | -295 -0.8% | +0 +0.0% | +1K |
| Last 365 days | +1K +1.5% | -295 -0.8% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Midiarioskincare is a creator with a presence on Instagram (87,795 followers), TikTok (35,700 followers), based in Mexico. Their content sits in the beauty & skincare space. Their YouTube bio reads: "Hello comadre! 💋 K-Beauty / Derma / Supermercado Fan Page: 299k 🇲🇽CDMX Pr: DM/contacto@midiarioskincare.com". The full audience and engagement breakdown is below.
Midiarioskincare reaches an audience concentrated in Mexico primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Garnier Mexico and Neutrogena Mexico. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Mexico-focused brands in Beauty / Skincare and related categories, Midiarioskincare offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Midiarioskincare's tier (Mid, 124K combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'Comadre' in Mexican Spanish refers to a trusted close female friend — almost like a best girlfriend or confidante. Midiarioskincare uses it as her signature opening across every platform, setting a warm, peer-to-peer tone that makes her skincare advice feel like a conversation between friends rather than a lecture from an influencer.
The name breaks down as 'Mi diario skincare' — Spanish for 'My skincare diary.' It signals her journal-style, first-person approach: sharing what she is actually testing on her own skin rather than presenting polished, generic tutorials. The name is core to her identity as someone who documents her own skincare journey in real time.
Her TikTok bio openly states the @midiarioskincare account 'murió' (died) and redirects followers to her account @Mayari for regular content. She kept the original handle alive but repurposed it exclusively for paid sponsorships and partnerships rather than organic skincare videos.
Yes — @Mayari is the TikTok account where Midiarioskincare relocated her active, day-to-day content after her original @midiarioskincare TikTok stopped working as an organic channel. Her TikTok bio on the old account explicitly points followers there, describing it as where she now lives online.
It translates literally as 'don't let the mosquitoes steal your glow' — a playful, distinctly Mexican twist on the phrase 'don't let anyone steal your shine.' She uses it as a recurring signature hashtag that doubles as a cheeky reminder that protecting your skin's luminosity matters even in warm, outdoor, mosquito-season climates like Mexico City.
K-Beauty is her core identity, but her bio also includes the word 'Supermercado,' signaling that she regularly reviews drugstore and supermarket-accessible products. Brands like Garnier Mexico and Neutrogena MX appear alongside Korean skincare in her content, making her recommendations reachable for audiences who can't import specialty K-Beauty items.
Garnier Mexico is one of her named brand partners — she uses the hashtag #garniermx and has posted specifically about their Express Aclara brightening line. Neutrogena MX is another brand she has featured, including their Water Gel moisturizer, consistent with her focus on accessible, glow-focused skincare.
Thiamidol is a patented skin-brightening active ingredient studied for reducing dark spots and evening out skin tone, found in select brightening formulations. Midiarioskincare has featured it in her content because it fits squarely into her focus on luminous, uniform skin — the same theme behind her 'glow' messaging and her coverage of brightening product lines.
She has posted directly about hydrocolloid patches, explaining that they go beyond concealment by actively absorbing dirt and sebum from inside a blemish. This ingredient-level explanation reflects her 'Derma'-informed content style, where she breaks down how and why a product works rather than just showing results.
Midiarioskincare is based in CDMX — Mexico City and posts entirely in Mexican Spanish. Her audience spans Mexico, the United States, and Argentina, reflecting the wide reach of Spanish-language skincare content across Latin America and the Latino diaspora.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@midiarioskincare · Instagram
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