Malaysia
Michiyo Ho is a Malaysia-based lifestyle and fashion creator who has built a macro-scale following on Instagram, drawing an audience concentrated in Chinese-speaking markets across Southeast and East Asia — Malaysia, Taiwan, Singapore, and Hong Kong.
Total Followers +0.0%
1.3M
Across Instagram
Primary Platform
1.3M followers · 100% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$37K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,324,104 | +0 | 2.9% | 1.2 | 10 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +265 +0.0% | +0 +0.0% | +0 +0.0% | +265 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -2251 -0.2% | +0 +0.0% | +0 +0.0% | -2251 |
| Last 365 days | -2251 -0.2% | +0 +0.0% | +0 +0.0% | -2251 |
Daily follower snapshots from CreatorDB's longitudinal index.
Michiyo Ho is a Malaysia-based lifestyle and fashion creator who has built a macro-scale following on Instagram, drawing an audience concentrated in Chinese-speaking markets across Southeast and East Asia — Malaysia, Taiwan, Singapore, and Hong Kong. Her content operates at the intersection of beauty, everyday style, and aspirational leisure, with golf featuring as a signature lifestyle thread that sets her apart from conventional beauty influencers. That dual positioning — polished skincare and fashion content alongside a golf identity through her TaylorMade partnership — gives her profile a distinctly upmarket, active-lifestyle dimension uncommon in her regional peer set.
Michiyo_Ho reaches an audience concentrated in Malaysia primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Skincare / Beauty, Golf / Sports, Luxury / Jewellery, a clear signal of fit for brands in those categories. Demonstrated partners include La Mer and TaylorMade. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Malaysia-focused brands in Skincare / Beauty and related categories, Michiyo_Ho offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Michiyo_Ho's tier (Macro, 1.3M combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
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Her Instagram bio carries the title Friend of La Mer, which is the brand's official designation for its creator partners. She posts consistently under the #lamermy and #lamerskincare hashtags, making luxury skincare one of the most visible pillars of her content.
Yes — she lists herself as Team TaylorMade in her Instagram bio, signalling an active partnership with the premium golf equipment brand. Golf content sits alongside her beauty and lifestyle posts, giving her profile a sporty dimension that sets her apart from most Malaysian lifestyle creators.
She has worked with both Bvlgari and Emperor Jewellery, spanning an Italian global luxury house and a prominent Malaysian-Chinese jewellery retailer. That pairing lets her speak to audiences shopping high-end international pieces as well as those drawn to local prestige brands.
Yes — she has appeared in Uniqlo's Fall/Winter 2026 campaigns, posting under the #uniqlofallwinter2026 and #lifewearmy hashtags. The partnership sits alongside her luxury brand deals and shows she works across a wide spectrum, from accessible everyday fashion to high-end jewellery and skincare.
Her two headline skincare partners are La Mer, the ultra-premium moisturiser label she represents as an official Friend, and COSRX, one of the most widely followed Korean skincare brands globally. Having both on her roster lets her address luxury skincare devotees and K-beauty fans within the same feed.
Around one in five of her followers comes from Taiwan, a striking figure for a creator based in Malaysia. Her polished luxury lifestyle and beauty content resonates naturally with Mandarin-speaking audiences across the region, and the shared enthusiasm for skincare and fashion between Malaysia and Taiwan makes her a natural cross-border fit.
She is Malaysian — her bio opens with the Malaysian flag and all her key brand partnerships are rooted in the Malaysian market. Her first name, Michiyo, has Japanese origins, which sometimes leads fans outside Southeast Asia to assume a Japanese connection, but she is firmly based in and associated with Malaysia.
That contrast is one of her content signatures — luxury partners like La Mer, Bvlgari, and Emperor Jewellery sit alongside accessible brands like COSRX and Uniqlo on the same profile. The range reflects an audience of young professional women who are drawn to aspirational luxury while also engaging with everyday beauty and fashion.
Her active, day-to-day presence is on Instagram, where she has built a Macro-tier following of well over a million and posts regularly. While her profile is associated with YouTube as well, Instagram is clearly where her brand partnerships, sponsored campaigns, and audience engagement are concentrated.
Her audience skews heavily female — around three-quarters — with the core demographic sitting in the 18-to-34 age range, which aligns closely with the luxury beauty and lifestyle brands she promotes. The majority of her followers are based in Malaysia, with a meaningful portion tuning in from Taiwan, Singapore, and Hong Kong.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@michiyo_ho · Instagram
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