Michi Paredes — known across platforms as @michiparedesc — is a Spanish-language lifestyle and beauty creator whose content centers on a candid, personality-forward vlogging style.
Total Followers +1.1%
2.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
156K followers · 6% of audience
Engagement
7.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.3K–$19K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.7% | +1K +0.3% | +0 +0.0% | +2K |
| Last 30 days | +6K +4.0% | +19K +3.5% | +0 +0.0% | +26K |
| Last 90 days | +14K +9.1% | +42K +7.5% | +0 +0.0% | +56K |
| Last 365 days | +14K +9.1% | +42K +7.5% | +0 +0.0% | +56K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ulike Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Cal AI Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
Michi Paredes — known across platforms as @michiparedesc — is a Spanish-language lifestyle and beauty creator whose content centers on a candid, personality-forward vlogging style. Her YouTube channel, framed as "a closer space" to her daily life, blends makeup tutorials, skincare routines, fashion hauls, and travel content — including couples and city travel — into an intimate, conversational format. The casual wit in her channel description ("buen provecho para mí" — essentially, bon appétit for her and anyone watching while eating) signals the warm, self-aware tone that distinguishes her from more polished beauty channels. Managed by Marquina Talent Agency, she maintains an active presence across YouTube, Instagram, and TikTok, with her largest concentrated following on TikTok. Her hashtag footprint touches Carolina Herrera beauty and high-profile cultural moments like Coachella, suggesting she operates at the intersection of accessible lifestyle content and aspirational fashion.
Her audience demographics are notably atypical for the beauty and lifestyle niche: a majority-male viewership, concentrated in the 18–34 age band, spread across a genuinely global footprint that spans the United States, India, the United Kingdom, Brazil, and Mexico. This international reach, combined with engagement rates that run well above category norms on every platform, points to content that travels across language and geography — likely through visual formats like outfit checks and beauty tutorials. Brand partnerships with Ulike (at-home laser hair removal) and Cal AI (AI-driven nutrition tracking) reflect a wellness-oriented sponsorship lane that complements her personal care content without straying into heavily commodified territory. With consistent upload cadence and above-average audience responsiveness, Michi Paredes is well-positioned to deepen her foothold in bilingual lifestyle and beauty sponsorships as Spanish-language creators continue to attract growing advertiser attention in global campaigns.
Michiparedesc reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Ulike and Cal AI. Engagement on YouTube runs around 7.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Michiparedesc offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Michiparedesc's tier (Macro, 2.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Michi Paredes creates her content primarily in Spanish, directing her YouTube vlogs, Instagram reels, and TikToks toward Spanish-speaking audiences. Her YouTube bio, captions, and on-camera personality are all delivered in Spanish, covering beauty, fashion, skincare, and daily life.
It's Michi's playful sign-off, roughly translating to "Bon appétit for me, and for you if you're eating." It captures the warm, self-aware humor she uses to build a personal connection with her audience, setting a casual, close-to-camera tone that defines her whole channel.
Yes, Coachella features among Michi Paredes' most-used hashtags alongside #coachellavibes and #fashion, indicating she has attended or covered the festival as content. She folds events like Coachella into her lifestyle and fashion content, often combining outfit checks with the festival aesthetic.
Both Jacob Elordi and Kendall Jenner appear in Michi's top hashtags, suggesting she creates content around celebrity fashion inspiration and pop culture moments tied to those names. This lets her tap into high-traffic search conversations while staying on-brand with her beauty and style niche.
Ulike is a consumer beauty brand widely known for its at-home IPL laser hair removal devices. Michi Paredes featured Ulike in sponsored content on her YouTube channel, a natural fit given that skincare and personal care routines are a core pillar of what she posts.
Cal AI is an AI-powered calorie tracking app that uses image recognition to log food from a photo. Michi Paredes ran it as sponsored content on her YouTube channel in late 2025, slotting into the wellness and self-care angle that threads through her broader lifestyle vlog content.
Yes, makeup tutorials and beauty routines are a regular part of her content — her video titled "rutina de maquillaje básica" is a clear example of the accessible, everyday beauty content she publishes. She frames these as personal and approachable rather than highly produced, which contributes to her well-above-average audience engagement.
Michi Paredes is represented by Marquina Talent Agency, and her business contact email — michi@marquinatalentagency.com — is listed across her Instagram, TikTok, and YouTube bios. Brands looking to collaborate with her can reach out through that address.
TikTok is by far Michi Paredes' largest platform, with well over a million followers — significantly ahead of her YouTube subscriber base. Despite describing herself as a YouTube vlogger at heart, TikTok is where she has built her widest reach and also records her highest engagement rate.
Yes, travel is an established content category for her, and her YouTube channel specifically covers couples travel and family travel alongside city travel content. It fits naturally into her lifestyle-vlog format, where she shares personal experiences and day-to-day life rather than purely tutorial-style videos.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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