United States
Micasa_Mipaz_Official is a Florida-based Cuban-American home décor and DIY creator whose channel name — Spanish for "my home, my peace" — telegraphs both her cultural identity and her content philosophy.
Total Followers +4.6%
831K
Across Instagram, TikTok
Primary Platform
YouTube
571K followers · 69% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.6K–$20K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +12K +2.2% | +1K +0.5% | +0 +0.0% | +14K |
| Last 30 days | +36K +6.3% | +2K +0.8% | +0 +0.0% | +38K |
| Last 90 days | +52K +9.2% | +494 +0.2% | +0 +0.0% | +53K |
| Last 365 days | +52K +9.2% | +494 +0.2% | +0 +0.0% | +53K |
Daily follower snapshots from CreatorDB's longitudinal index.
Micasa_Mipaz_Official is a Florida-based Cuban-American home décor and DIY creator whose channel name — Spanish for "my home, my peace" — telegraphs both her cultural identity and her content philosophy. Operating primarily on Instagram and TikTok, she documents the process of transforming builder-grade houses into personalized, polished-looking spaces on realistic budgets. Her signature framing, captured in the recurring hashtag #buildergradetocustommade, anchors a content library spanning bathroom renovations, closet overhauls, shelving installations, and kitchen finds. She posts almost entirely in Spanish, which is a deliberate editorial choice that distinguishes her in an English-dominated home-improvement space and builds tight community trust with US Hispanic audiences, particularly in Florida's large Cuban-American population.
Her engagement rate runs well above category norms, a signal that her audience follows her for instruction and inspiration rather than passive browsing — a valuable quality for home and lifestyle brands. Despite posting in Spanish, roughly three-quarters of her audience is US-based, with meaningful reach into the UK, Canada, and Australia, suggesting her visual content travels across language lines. Temu has appeared in her sponsored content, consistent with a budget-friendly home-finds positioning, though her rate card places her comfortably in mid-tier territory for larger retailer or home-goods partnerships. As bilingual content gains traction with brand marketers targeting the US Hispanic consumer segment, her combination of strong community engagement, a clearly defined home-transformation niche, and cross-platform momentum positions her well for partnerships with furniture, storage, and home-improvement brands seeking authentic reach into that demographic.
Micasa_Mipaz_Official reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a homedecor creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedecor content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in homedecor and related categories, Micasa_Mipaz_Official offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Micasa_Mipaz_Official's tier (Mid, 831K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mi Casa Mi Paz is Spanish for My Home, My Peace, and it defines the creator's entire brand philosophy — the idea that your home should be a personal sanctuary filled with beauty and calm. She reinforces this in her Instagram bio, describing her page as 'tu refugio de hogar, paz y decoración,' meaning your refuge of home, peace, and decoration.
Yes, she identifies herself as Cuban-American, describing herself in her TikTok bio as 'Cubana en 🇺🇸' — a Cuban woman living in the United States. She is based in Florida, which has one of the largest Cuban-American communities in the country.
Builder grade to custom made is her signature content concept, where she takes the plain, standard-issue finishes that come with new construction homes and transforms them into polished, custom-looking spaces using DIY methods and budget-friendly finds. It is one of her most-used hashtags and represents the core transformation style her audience follows her for.
Her content is primarily in Spanish, which sets her apart in the home decor creator space and has helped her build a loyal Latino and Hispanic audience across the United States and beyond. Her captions and on-camera delivery reflect her Cuban-American background and make her content especially accessible to Spanish-speaking home improvement enthusiasts.
'Si vibras bonito, este es tu lugar' translates to 'If you vibe beautifully, this is your place,' and it is the welcoming motto she uses in her Instagram bio. It signals that her community is built around positivity, good energy, and a shared love of making a home feel beautiful and peaceful.
Yes, she has featured Temu home products in her content, using the hashtag #temuhomefinds to spotlight budget-friendly decor, storage, and organization items from the platform. This fits her broader focus on affordable home upgrades that everyday viewers can realistically replicate.
She focuses on accessible DIY transformations — bathrooms, closets, kitchens, and shelving are her most recurring project areas, reflected in hashtags like #bathroomreno, #closettransformation, #kitchenfinds, and #shelvecovers. Her approach leans toward high-impact visual upgrades that do not require professional contractors or a large budget.
She is based in Florida, as noted in her Instagram bio with the 📍FL location tag. Florida's large Spanish-speaking population aligns naturally with her Spanish-language, Cuban-American content identity and community.
She claims over 1.6 million followers combined across Instagram, TikTok, and Facebook in her own Instagram bio, placing her comfortably in the mid-tier creator range with a reach that spans multiple platforms. Her YouTube channel adds further reach as her designated primary video platform.
YouTube is actually listed as her primary platform, where she publishes home transformation content alongside the shorter-form clips she posts on Instagram Reels and TikTok. She is also active on Facebook, making her one of the more broadly distributed Spanish-language home decor creators in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@micasa_mipaz_official · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.