Indonesia
MiawAug is one of Indonesia's most established gaming content creators, operating primarily on YouTube where he has built a multi-million subscriber…
Total Followers +0.3%
32.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
25.6M followers · 79% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $50K–$116K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +100K +0.4% | +0 +0.0% | +0 +0.0% | +100K |
| Last 30 days | +100K +0.4% | -9551 -0.2% | +0 +0.0% | +90K |
| Last 90 days | +305K +1.2% | -99667 -2.4% | +0 +0.0% | +205K |
| Last 365 days | +305K +1.2% | -99667 -2.4% | +0 +0.0% | +205K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Honor of Kings Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Xbox Game Studios Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| ROG Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Garena Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| AFK Journey Sponsorship | Sponsored content | YouTube | Aug 2024 | — |
MiawAug is one of Indonesia's most established gaming content creators, operating primarily on YouTube where he has built a multi-million subscriber following over many years of consistent output. His channel name is a deliberate portmanteau of two animal sounds — 'miaw' (a cat's meow) and 'aug' (a dog's bark) — reflecting his stated affection for animals, a playful origin that has become a recognizable piece of his personal brand. His content spans PC, mobile, and console gaming in a variety format, with recent uploads touching horror indie titles like Horrortale and The Closing Shift alongside competitive mobile titles such as Arena Breakout Indonesia and Free Fire. This breadth of genres, delivered with a conversational and comedic Indonesian style, has earned him a loyal community he calls 'Milovers,' and his engagement rate sits well above the category median — a signal of genuine audience investment rather than passive viewership.
MiawAug's audience skews heavily male and concentrates in the 18–34 age band, with Indonesia making up the dominant share but a notable slice coming from English-speaking markets, suggesting cross-border reach unusual for a primarily Bahasa Indonesia creator. His sponsor roster is tightly gaming-aligned — partnerships with ROG, Xbox Game Studios, Garena, and Honor of Kings confirm he is positioned as a credible hardware and title-launch vehicle for both global publishers and regional game operators. Outside YouTube, he maintains an active Instagram presence that blends gaming with personal lifestyle content, including a dedicated hobby and collectibles account, while TikTok has seen little activity. With a secondary channel (Meot) and personal brand extensions already in place, MiawAug appears to be gradually expanding from pure gameplay content into broader creator-commerce territory, a trajectory that could deepen his appeal to lifestyle and tech hardware brands seeking reach within Southeast Asia's growing gaming demographic.
MiawAug reaches an audience concentrated in Indonesia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Honor of Kings and Xbox Game Studios. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at MiawAug's tier (Mega, 32.3M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
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MiawAug combines Miaw, the Indonesian spelling of a cat's meow, with Aug, representing a dog's bark. MiawAug explains this directly in his YouTube bio and ties it to his love of animals, which he describes as a core part of his personality alongside gaming.
MiawAug calls his fanbase Milovers, a community name he uses across his channels. He mentions in his YouTube bio that having Milovers makes him happy, treating the name as a genuine identity rather than just a label.
Yes, MiawAug lists a second YouTube channel called Meot in his Instagram bio alongside his main channel. His primary MiawAug channel is the one with his large gaming audience, while Meot appears to be a separate project.
MiawAug is a variety gaming creator covering PC, mobile, and console titles. His recent content spans games like Arena Breakout Indonesia, Honor of Kings, Free Fire, and horror indie games from developers like Chillas Art, reflecting a wide range rather than a single genre focus.
Yes, horror games appear regularly in MiawAug's content. Titles such as HorrorTale, HorrorTale 2, The Closing Shift, and other Chillas Art games show up frequently in his recent hashtags, suggesting the genre is a consistent thread in his upload schedule.
MiawAug posted about his Sangjit, a traditional Chinese pre-wedding ceremony, on Instagram, referencing his groom's attire and a wedding organizer. This publicly confirmed he was engaged or getting married around the time of that post.
MiawAug has run sponsored content on YouTube with ROG, Xbox Game Studios, Honor of Kings, Garena, and AFK Journey. The combination of a major hardware brand like ROG and multiple mobile and PC game publishers reflects his positioning as a premium partner for the gaming category in Indonesia.
Yes, MiawAug lists @tonari.hobby in his Instagram bio under "Koleksi Pribadi," meaning personal collection. This suggests he collects hobby items — likely figures, merchandise, or similar goods — and keeps that content separate from his main gaming profile.
As of mid-2026, MiawAug's TikTok has been largely dormant for an extended period with no recent uploads. His TikTok bio directs followers to his main Instagram and YouTube channels, suggesting those platforms are where he focuses his active content.
MiawAug has well over 25 million subscribers on YouTube, placing him in the Mega tier and among the largest gaming channels to come out of Indonesia. Roughly 70% of his audience is Indonesian-based, which speaks to his dominance within the local gaming creator space rather than a primarily international following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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