Last updated just now · Jul 9, 2026, 2:33 PM
Gaming & Esports Indonesia

MiawAug

Full Creator Stats Live · Updated 2026-07-09

MiawAug is an Indonesian variety gaming creator whose channel name blends the sounds of a cat and a dog — a playful detail that reflects the lighthearted, personality-driven style central to his content.

NicheGaming & Esports TierMega Engagement3.4%

Total Followers +0.6%

32.4M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

25.7M followers · 79% of audience

Engagement

3.4%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $50K–$117K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-07-09
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 25,700,000 +200K 3.4% 6.5 1 day ago
Instagram 4,161,641 +0 5.4% 0.2 4 days ago
TikTok 2,500,000 +0 4.7% 0.5 11 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +100K +0.4% +7K +0.2% +0 +0.0% +107K
Last 30 days +200K +0.8% +0 +0.0% +0 +0.0% +200K
Last 90 days +406K +1.6% -89891 -2.2% +0 +0.0% +316K
Last 365 days +406K +1.6% -89891 -2.2% +0 +0.0% +316K

Audience Demographics

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-3960006.8M14.1M21.3M28.5M Jul 10Oct 9Jan 8Apr 9Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Dec 2025
Sponsored content YouTube Oct 2025
Sponsored content YouTube Oct 2025
Sponsored content YouTube Feb 2025
Sponsored content YouTube Aug 2024
Background

About MiawAug

MiawAug is an Indonesian variety gaming creator whose channel name blends the sounds of a cat and a dog — a playful detail that reflects the lighthearted, personality-driven style central to his content. Based in Indonesia and posting in Bahasa Indonesia, he covers PC, mobile, and console titles ranging from Chillas Art horror games to battle royale titles like Free Fire and Arena Breakout Indonesia. His fanbase, self-dubbed "Milovers," has grown to give him one of the largest gaming audiences on YouTube in Southeast Asia, with consistent daily uploads sustaining engagement well above the category median for a creator at his scale.

His audience skews heavily male and concentrates in the 18–34 age bracket, with a strong domestic core in Indonesia and a notable secondary reach into English-speaking markets — a spread that has attracted gaming hardware and publisher sponsors including ROG, Xbox Game Studios, Garena, and Honor of Kings. This sponsor portfolio signals clear positioning as a credible gaming voice rather than a general entertainment channel. Occasional cosplay content and unboxing segments add personality variety without diluting the core niche. As mobile gaming continues expanding across Southeast Asia, MiawAug's established local authority and demonstrated publisher relationships place him well for ongoing platform growth and regional brand campaigns.

Brand fit

Why brands partner

MiawAug sits squarely in the variety gaming vertical — covering PC, mobile, and console titles — making him a natural fit for game publishers, gaming hardware labels, and mobile gaming titles targeting Southeast Asian and broader global audiences. Content is delivered in Bahasa Indonesia, positioning him as a high-reach vehicle for brands seeking meaningful penetration into one of Southeast Asia's most active gaming markets. His audience skews male and concentrates in the young-adult demographic, a cohort highly receptive to gaming peripherals, energy drinks, telco providers, and esports-adjacent lifestyle products. YouTube posting cadence is effectively daily, with Instagram and TikTok providing supplementary touchpoints, and engagement across all three platforms runs well above category median — signalling genuine community interaction rather than passive consumption. His sponsor track record is firmly established within the gaming ecosystem: documented deals span ROG for hardware, Xbox Game Studios for console publishing, and Garena, Honor of Kings, and AFK Journey for mobile titles, demonstrating the ability to credibly execute both hardware integrations and global game-launch campaigns targeting the Indonesian market.

Estimated Rate Card

Benchmark estimates for a creator at MiawAug's tier (Mega, 32.4M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Why is MiawAug called MiawAug?

MiawAug explains the name himself in his YouTube bio: 'Miaw' is the sound a cat makes and 'Aug' is the sound a dog makes — a nod to his love of animals. He chose the name when building his gaming channel, and it has become one of the most recognisable handles in Indonesian gaming content.

What does MiawAug call his fans?

MiawAug's fanbase goes by the name Milovers, a blend of his channel name and the word 'lovers.' He uses the term directly in his YouTube bio, writing that having people become Milovers makes him happy — it signals the tight community feel he has cultivated across his gaming content.

Does MiawAug have a second YouTube channel?

Yes, MiawAug runs a second channel called Meot, which he lists alongside his main channel in his Instagram bio. While his flagship MiawAug channel covers variety gaming across PC, mobile, and console, Meot serves as an additional outlet for content he shares with his Indonesian audience.

Does MiawAug play horror games?

Horror is a recurring part of MiawAug's gaming lineup. He has covered titles from the Chillas Art catalog, as well as games like The Closing Shift, HorrorTale, and GYLT, returning to the genre regularly between mainstream releases. His reaction-style horror playthroughs tend to perform strongly with his fanbase.

What is @tonari.hobby on Instagram?

Tonari.hobby is MiawAug's personal collection account on Instagram, which he labels 'Koleksi Pribadi' (personal collection) in his bio. It is separate from his main gaming content and reflects a collecting hobby interest he pursues outside of his YouTube work.

Does MiawAug do cosplay videos?

Cosplay content appears regularly across MiawAug's feed, with him dressing up as characters from franchises like Jujutsu Kaisen and Free Fire. The videos are typically comedic and playful in tone — he captions them things like 'jadi siapa nih?' (who am I this time?) — blending gaming-adjacent pop culture with his entertainment style.

Has MiawAug worked with ROG?

Yes, ROG (Republic of Gamers) is among MiawAug's sponsors, with branded content on his YouTube channel as recently as late 2025. The partnership is a natural fit given that ROG targets high-performance PC and mobile gaming audiences — precisely the audience MiawAug has spent years building in Indonesia.

Does MiawAug have a deal with Honor of Kings?

Honor of Kings, the global MOBA from Tencent, ran sponsored content with MiawAug on YouTube in late 2025. With Honor of Kings pushing hard into Southeast Asian markets and MiawAug's audience being overwhelmingly Indonesian, the partnership makes clear regional sense for the game's marketing strategy.

Has MiawAug worked with Xbox Game Studios?

Yes, Xbox Game Studios partnered with MiawAug for sponsored content on YouTube in late 2025. He has also worked with Garena, AFK Journey, ROG, and Honor of Kings, making him one of the most consistently brand-partnered gaming creators active in the Indonesian market.

Is MiawAug one of the biggest gaming YouTubers in Indonesia?

With well over 25 million YouTube subscribers and a combined cross-platform following above 30 million, MiawAug sits firmly in the Mega tier and is widely regarded as one of the largest gaming content creators based in Indonesia. His engagement runs consistently above the category median, which is especially notable at his scale.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 9, 2026, 2:33 PM · Slug: miawaug

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