United States
Mewtru is a New York City-based digital creator who occupies a distinctive corner of maker culture, producing DIY electronics content — Raspberry Pi builds, ESP32 projects, and custom cyberdecks — filtered through an approachable, aesthetically minded lens.
Total Followers +3.3%
646K
Across Instagram, TikTok
Primary Platform
YouTube
454K followers · 70% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.8K–$16K / IG post
The feature-length interview covers her pivot away from software engineering at Discord and Square to building whimsical custom gadgets, including a Taco Bell-only compass and a flower-shaped digital camera. A companion video was also published.
Revealed in the Gizmodo profile, Pochi's first software product is a mobile habit-tracking widget, while its first physical product is the anticipated flower-shaped digital camera she has been building on social media.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +4K +0.8% | +403 +0.2% | +0 +0.0% | +4K |
| Last 30 days | +18K +4.0% | +3K +1.8% | +0 +0.0% | +22K |
| Last 90 days | +89K +19.5% | +21K +11.0% | +0 +0.0% | +110K |
| Last 365 days | +89K +19.5% | +21K +11.0% | +0 +0.0% | +110K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| OpenAI / ChatGPT Technology / AI | Sponsored content | TikTok | 2024–2025 | — |
| Lovable Technology / AI | Sponsored content | TikTok | 2025 | — |
| ohpochi Consumer Tech / Accessories | Founder / owned brand | Long-term | — |
Mewtru is a New York City-based digital creator who occupies a distinctive corner of maker culture, producing DIY electronics content — Raspberry Pi builds, ESP32 projects, and custom cyberdecks — filtered through an approachable, aesthetically minded lens. Their self-stated mission, 'I make cute things,' signals the core tension that makes the channel interesting: hardware projects that would typically appeal to a narrow engineering audience are reframed with a visual sensibility that draws in a much broader crowd. Alongside their own content, Mewtru runs @ohpochi, a companion pet account that adds a lifestyle layer to their presence and extends their reach beyond the core maker community. They are represented by Rakugo Media.
Mewtru's audience skews heavily young adult — the 18–34 bracket accounts for the large majority of their following — and notably, their gender split is far more balanced than is typical for hardware and coding content, suggesting the aesthetic framing is doing real work in attracting viewers who would otherwise scroll past a technical build video. Engagement runs well above the category median, a reliable sign of an invested community rather than a passive one. Sponsor relationships with ChatGPT and Lovable, an AI-assisted coding platform, position Mewtru firmly at the intersection of consumer tech and the emerging AI-tools space. That combination — cute-coded maker content with credible technical depth and AI brand alignment — keeps them well ahead of the curve in a mid-tier niche that is still relatively uncrowded.
Mewtru reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Technology / AI, Consumer Tech / Accessories, a clear signal of fit for brands in those categories. Demonstrated partners include OpenAI / ChatGPT and Lovable. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Technology / AI and related categories, Mewtru offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mewtru's tier (Mid, 646K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Mewtru is the creator of @ohpochi, a separate brand or character project they list front-and-center in their Instagram bio alongside a paw-print emoji. It appears to be a distinct creative identity from their personal tech and DIY content, with its own following. Mewtru treats it as a flagship side project rather than just a secondary account.
Mewtru builds hands-on electronics projects using microcontrollers and single-board computers, with a heavy focus on coding and hardware assembly. What sets them apart in the maker community is a deliberate 'cute' aesthetic — their builds are designed to look visually charming, not just technically functional. This blend of craftsmanship and approachable style is the core of their content identity.
A cyberdeck is a custom-built portable computer assembled by hand from components like microcontrollers, screens, and keyboards, typically styled with a retro-futuristic or cyberpunk look. Mewtru uses the #cyberdeck hashtag prominently, placing them inside a niche but highly engaged maker community. Their builds combine genuine technical skill with the aesthetic sensibility that defines their broader content.
Yes, Mewtru has worked as a ChatGPT partner, which they tag directly in their content. The partnership fits naturally because Mewtru regularly codes and builds AI-adjacent hardware projects, making ChatGPT a relevant tool for their audience. It's one of the higher-profile tech-brand integrations in their sponsorship history.
Lovable is an AI-powered tool for building web apps, and Mewtru has been a named Lovable partner, tagging the collaboration in their content. The fit makes sense for a creator whose audience skews toward coding and electronics hobbyists who are also curious about AI-assisted development. It sits alongside their ChatGPT partnership as part of a consistent tech-brand lane.
Both — Mewtru tags ESP32 and Raspberry Pi among their most-used content signals. The ESP32 is a popular low-cost microcontroller for connected gadgets, while the Raspberry Pi is a mini-computer suited to more complex builds. Together, they anchor Mewtru firmly in the hands-on maker and hobbyist electronics space.
Mewtru's self-description as someone who 'makes cute things' is a deliberate brand choice that distinguishes them from the typical utility-first maker creator. Their electronics and DIY builds are designed to be visually appealing and charming, not just technically impressive. This aesthetic angle likely explains why their audience is nearly evenly split between men and women — broader than most coding or hardware channels.
Rakugo Media is the management or creator-agency outfit that handles Mewtru's professional inquiries — their contact email at rakugomedia.com appears in both their Instagram and TikTok bios. Brands and sponsors looking to work with Mewtru route through Rakugo Media to negotiate deals. It signals that Mewtru operates as a professionally represented creator rather than handling brand partnerships independently.
Mewtru is based in New York City, which they reference explicitly in both their TikTok and Instagram bios. The majority of their audience is also US-based, reflecting their domestic reach. NYC's overlap of creative and tech communities likely feeds directly into their project ideas and brand relationships.
Mewtru's audience is dominated by young adults between 18 and 34, a demographic that spans both maker-community enthusiasts and people drawn to aesthetically pleasing DIY content. Unusually for a tech creator, the audience is nearly split evenly between women and men, which tracks with the 'cute things' framing that broadens appeal beyond traditional hardware channels. Most followers are in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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