United States
Samanta Cancelier — known online as Meularnoseua, a handle that carries Portuguese-language roots suggesting 'my home' — is a New Hampshire-based lifestyle and home-decor creator whose Instagram presence anchors her brand.
Total Followers -4.1%
494K
Across Instagram, TikTok
Primary Platform
YouTube
478K followers · 97% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.2K–$17K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -3779 -0.8% | +0 +0.0% | +0 +0.0% | -3779 |
| Last 30 days | -20330 -4.3% | +0 +0.0% | +0 +0.0% | -20330 |
| Last 90 days | -30088 -6.3% | +0 +0.0% | +0 +0.0% | -30088 |
| Last 365 days | -30088 -6.3% | +0 +0.0% | +0 +0.0% | -30088 |
Daily follower snapshots from CreatorDB's longitudinal index.
Samanta Cancelier — known online as Meularnoseua, a handle that carries Portuguese-language roots suggesting 'my home' — is a New Hampshire-based lifestyle and home-decor creator whose Instagram presence anchors her brand. Her content orbits a cozy, seasonally driven aesthetic: the snowy mountains and summer lakes of New England provide a recurring visual backdrop that distinguishes her feed from the more generic lifestyle accounts crowding the space. A Psalm verse in her bio signals a faith-adjacent orientation that quietly shapes her tone — warm, grounded, and domestic rather than aspirational or trend-chasing. Bedroom decor, curtain styling, and neutral-palette home content dominate her top hashtags, positioning her firmly in the soft-interiors corner of the broader lifestyle niche.
Her audience skews heavily female and concentrates in the 18–34 age band, with a notable share of followers based in Poland — an international pocket of reach unusual for a regionally rooted U.S. creator and one that suggests either a diaspora connection or organic viral spread in that market. Brand partnerships on record lean toward accessible fast-fashion retailers, with SHEIN integrations appearing consistently in her content tagging. Her Instagram rate card sits in the mid-tier range, reflecting a following built around genuine home-interest engagement rather than broad pop-culture reach. As the cozy-home and quiet-living aesthetic continues to hold commercial appeal, her niche positioning and domestically grounded content style keep her well-aligned with home goods, soft furnishings, and everyday lifestyle brands seeking an audience that skews toward intentional, comfort-oriented purchasing.
Meularnoseua reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include SHEIN. Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Retail and related categories, Meularnoseua offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Meularnoseua's tier (Mid, 494K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Samanta Cancelier, which she lists openly in her TikTok bio. She is known across her platforms by the handle @meularnoseua, which serves as her recognizable brand identity.
She is based in New Hampshire and weaves the state's landscapes — from snowy mountains to summer lakes — directly into her cozy lifestyle content. The #newhampshire hashtag is a staple in her posts, making her location a central part of her brand.
She focuses on cozy home living and interior decorating, with bedroom decor, curtain styling, and neutral-toned aesthetics appearing as recurring themes. Her content is rooted in the quiet, seasonal charm of life in New Hampshire, giving it a distinctly grounded lifestyle feel.
Yes, SHEIN is one of her confirmed brand partners — she regularly uses hashtags like #sheinpartner, #sheintrends, and #sheinsaveinstyle to tag sponsored content. Her predominantly female, millennial-and-Gen-Z audience makes her a natural fit for fashion and lifestyle collaborations of this kind.
She promotes an eBook directly from her Instagram bio, linking to it as a dedicated offering for her followers. The subject is not spelled out in her bio, though given her consistent home decor and cozy-living content focus, it most likely connects to that lifestyle niche.
A striking share of her audience — roughly one in four followers — comes from Poland, which is unusually large for a US-based New Hampshire lifestyle creator. Her neutral, cozy home aesthetic appears to travel well beyond English-speaking markets, likely through shared posts and algorithmic discovery within Polish online communities.
She opens her Instagram bio with Psalm 46:5 — "God is within her, she will not fall" — signaling that faith is part of her personal identity. Her published content centers on home decor and lifestyle rather than explicitly religious topics, but the verse is a consistent part of how she presents herself.
Her TikTok activity has slowed significantly, with uploads becoming infrequent as of late 2026. Her content output and community engagement are heavily concentrated on Instagram, which is where the overwhelming majority of her following lives.
Her signature look is neutral, cozy, and softly minimalist — think muted tones, layered textures, and carefully styled bedroom and living spaces. Hashtags like #neutralcurtains, #bedroomdecor, and #curtainideas are her most-used, pointing to a consistent and recognizable visual identity.
She has built a following approaching half a million on Instagram, placing her solidly in the Mid-tier creator range. That dwarfs her TikTok presence, making Instagram her clear primary platform for both audience reach and brand partnership activity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@meularnoseua · YouTube
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