Brazil
Metropoles is a creator with a presence on Instagram (7,121,544 followers), based in Brazil.
Total Followers +1.8%
7.2M
Across Instagram
Primary Platform
7.2M followers · 100% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $86K–$201K / IG post
The investigative piece 'A Política da Bala,' examining lethal force by São Paulo's military police under Gov. Tarcísio de Freitas, placed Metrópoles among three finalists in the Coverage category. Competitors included El País and Folha de S. Paulo.
Folha de S. Paulo and Estadão reported that Banco Master transferred R$27.2 million to the outlet between 2024–2025, officially as marketing and sponsorships. COAF classified the pattern as 'atypical movement,' drawing widespread scrutiny over the portal's editorial independence.
After Metrópoles published a series accusing the bank of improper customer charges, Itaú launched a dedicated press-response page and formally notified the outlet — a rare public clash between a major Brazilian bank and a digital-native news brand.
The Comscore ranking placed Metrópoles ahead of Globo Notícias, UOL, R7, and MSN in the News/Information category. The portal also logged 2.5 billion TikTok video views and 40 million YouTube views that month alone.
Awards spanned national, Latin American, and global competitions. The outlet now holds 61 total prizes, surpassing legacy brands like UOL, G1, and Estadão over its 10-year history.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 7,178,334 | +131K | — | 2838.7 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +33K +0.5% | +0 +0.0% | +0 +0.0% | +33K |
| Last 30 days | +131K +1.8% | +0 +0.0% | +0 +0.0% | +131K |
| Last 90 days | +413K +5.8% | +0 +0.0% | +0 +0.0% | +413K |
| Last 365 days | +413K +5.8% | +0 +0.0% | +0 +0.0% | +413K |
Daily follower snapshots from CreatorDB's longitudinal index.
Metropoles is a creator with a presence on Instagram (7,121,544 followers), based in Brazil. Their content sits in the news & media space. Their YouTube bio reads: "@metropolespolitica @metropolesfun @metropoles.df @metropoles.sp @metropolesesportes @metropolesminas @metropolesvida_estilo @metropoles_saudeciencia". The full audience and engagement breakdown is below.
Metropoles reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As a news creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows news content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in news and related categories, Metropoles offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Metropoles's tier (Mega, 7.2M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Metrópoles is one of Brazil's largest digital news portals, originally rooted in Brasília and the Distrito Federal but now covering national politics, sports, celebrity news, lifestyle, and science. It operates as a full media company with dedicated editorial teams and named columnists rather than a single creator channel.
Metrópoles is headquartered in Brasília, in the Distrito Federal, which gives it a particularly strong focus on federal government and political reporting. It also runs dedicated regional coverage for São Paulo, Minas Gerais, and other parts of the country through its network of specialized sub-accounts.
Coluna Grande Angular is one of Metrópoles' recurring political commentary features, shared regularly across their social channels under the hashtag #colunagrandeangular. It offers analysis of Brazilian federal politics and government affairs from a Brasília-based editorial perspective.
Andreza Matais is a political journalist and named columnist at Metrópoles, with her work distributed under the hashtag #colunaandrezamatais. She is considered one of the portal's recognizable editorial voices covering federal politics and power dynamics in Brasília.
Mirelle Pinheiro is another prominent columnist at Metrópoles whose regular pieces circulate under the hashtag #colunamirellepinheiro. Like Andreza Matais, she is part of the portal's established group of commentators contributing opinion and news analysis to Metrópoles' political coverage.
Metrópoles runs a network of specialized accounts alongside its main handle: @metropolespolitica for federal politics, @metropolesfun for entertainment and pop culture, @metropolesesportes for sports, @metropoles.df for Distrito Federal news, @metropoles.sp for São Paulo, @metropolesminas for Minas Gerais, @metropolesvida_estilo for lifestyle, and @metropoles_saudeciencia for health and science. This structure lets followers subscribe only to the beats they care about.
Yes — sports coverage is a major pillar for Metrópoles, and their @metropolesesportes account regularly follows Brazilian club football including Fluminense and their Copa Libertadores runs. They also track domestic competitions like the Supercopa do Brasil and niche formats like beach soccer.
Brazilian presidential politics is central to the Metrópoles editorial mission, and the portal has covered figures like Romeu Zema — former governor of Minas Gerais and Novo party presidential hopeful — including legal and electoral developments affecting their candidacies. Electoral court rulings, such as those from the TRE-PR, also feature regularly in their reporting.
Metrópoles' audience skews strongly toward young adult women, with the 25–34 age bracket forming the largest single group and female readers outnumbering male readers by more than two to one. The overwhelming majority of their following is based in Brazil, which aligns with their Portuguese-language, locally-focused editorial content.
Metrópoles has surpassed 7 million followers on Instagram, placing it firmly in the Mega tier and among the largest digital media brands in Brazil. That reach, combined with a broad multi-account ecosystem, positions Metrópoles as one of the most influential news portals in the country's digital landscape.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@metropoles · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.