Thailand
Metalmetal is a Thailand-based lifestyle and beauty content creator operating primarily on Instagram, where a following in the mid-hundred-thousands has…
Total Followers -0.1%
667K
Across Instagram
Primary Platform
667K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $10K–$23K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 666,723 | +-1000 | 1.7% | 1.6 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -200 -0.0% | +0 +0.0% | +0 +0.0% | -200 |
| Last 30 days | -1000 -0.1% | +0 +0.0% | +0 +0.0% | -1000 |
| Last 90 days | -18335 -2.8% | +0 +0.0% | +0 +0.0% | -18335 |
| Last 365 days | -18335 -2.8% | +0 +0.0% | +0 +0.0% | -18335 |
Daily follower snapshots from CreatorDB's longitudinal index.
Metalmetal is a Thailand-based lifestyle and beauty content creator operating primarily on Instagram, where a following in the mid-hundred-thousands has built up around a visually cohesive aesthetic that blends soft-light photography, fashion, and beauty. Posting in a fluid mix of Thai and English, the creator occupies a space somewhere between personal style diary and editorial moodboard — captions are casual and playful, leaning into Thai vernacular humor while the visuals themselves skew polished and atmospheric. The name Metalmetal sits in deliberate contrast to the dreamy, gauzy tone of the feed, and that tension between edge and softness appears to be a defining part of the channel's identity. Hashtag signals point toward an interest in fragrance (Maison Margiela), high-end makeup (YSL Beauty, Anastasia Beverly Hills), and Thai streetwear and jewelry brands, suggesting the content covers beauty and personal style in roughly equal measure.
The audience is overwhelmingly female and concentrated in the 25–34 age bracket, with the vast majority based in Thailand — a profile well-suited to domestic brand partnerships. Collaborations with Thai labels like ROID's and Blulagoon Jewelry, alongside the presence of global beauty names in the hashtag stack, indicate a creator who moves comfortably between local streetwear culture and internationally recognized cosmetics brands. Engagement sits modestly above the category median, which signals an audience that is genuinely responsive rather than passively accumulated. With rates positioned in the mid-to-upper tier for the regional market and a content style that photographs well for product integration, Metalmetal is positioned as a credible fit for beauty, fragrance, and accessible luxury fashion brands seeking reach within Thailand's young, style-conscious urban consumer base.
Metalmetal reaches an audience concentrated in Thailand primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Metalmetal's tier (Mid, 667K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Metalmetal plays both roles — one of their captions describes the scenario as 'the photographer and the model got bored,' pointing to a self-directed creative process where they shoot and appear on camera in the same session. This dual approach gives their Instagram a behind-the-scenes intimacy that sets it apart from standard influencer fashion content.
Blulagoon is a jewelry brand that Metalmetal is closely tied to — they tag it directly in their Instagram bio and have used the hashtag #blulagoonjewelrycollab on content. The bio also directs collab inquiries to the @blulagoon__ account, suggesting Metalmetal either co-owns or plays a central role in running the brand.
Yes — Metalmetal has posted content tied to Maison Margiela Fragrances, using the brand's #SmellsLikeMemories campaign hashtag alongside #maisonmargielafragrances. This places Metalmetal among Thai creators tapped by a major European luxury fragrance house for storytelling-led campaigns.
YSL Beauty appears among Metalmetal's brand partnerships on Instagram. Their soft-light aesthetic and smokey eye beauty content aligns naturally with YSL Beauty's editorial style, making the partnership a credible fit for the brand in the Thai market.
ROID's BKK is a Bangkok-based fashion brand, and Metalmetal posted a campaign for a ROID's × @wheniloveilove.store collaboration. This collab reflects Metalmetal's foothold in Thailand's local streetwear and lifestyle scene alongside their higher-end international brand partnerships.
Yes — Metalmetal uses the hashtags #microbladedbrows and #anastasiabeverlyhills, indicating brow-focused beauty content created in connection with Anastasia Beverly Hills. This niche sits within their broader beauty and lifestyle feed and points to a recurring beauty content thread beyond just fashion.
@wheniloveilove.store is a Thai fashion retail brand that teamed up with ROID's BKK on a collaborative campaign featured on Metalmetal's Instagram. The #wheniloveilove hashtag ranks among Metalmetal's most-used tags, pointing to an ongoing content relationship with the store rather than a one-off post.
Metalmetal mixes both — captions frequently appear in Thai, including slang and conversational phrases, while brand tags and campaign hashtags are in English. This bilingual style reflects their predominantly Thai audience while remaining legible to the international luxury brands they partner with.
Metalmetal is a Thai creator based in Thailand, and the large majority of their audience is also located there. Their content blends local Thai-language captions and Bangkok-based brand collabs with international luxury partnerships spanning fragrance, beauty, and jewelry.
Metalmetal posts a mix of fashion styling, soft-aesthetic beauty looks, and lifestyle photography — ranging from smokey eye makeup shots to behind-the-scenes creative moments. Their feed combines luxury brand campaigns for names like Maison Margiela and YSL Beauty with candid, humor-laced Thai captions that give it a personal, unpolished edge.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@metalmetal · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.