Merofamily is a Dubai-based, Arabic-language family lifestyle channel built around a creator known as Mero, alongside family members including a partner named Amira and their daughter Eileen.
Total Followers +0.9%
6.7M
Across YouTube, Instagram
Primary Platform
YouTube
5.4M followers · 81% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $15K–$36K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +20K +0.4% | +761 +0.1% | +0 +0.0% | +21K |
| Last 30 days | +60K +1.1% | -2917 -0.2% | +0 +0.0% | +58K |
| Last 90 days | +163K +3.0% | +2K +0.1% | +0 +0.0% | +165K |
| Last 365 days | +163K +3.0% | +2K +0.1% | +0 +0.0% | +165K |
Daily follower snapshots from CreatorDB's longitudinal index.
Merofamily is a Dubai-based, Arabic-language family lifestyle channel built around a creator known as Mero, alongside family members including a partner named Amira and their daughter Eileen. The content mix spans family pranks, 24-hour challenges, Eid travel vlogs, and gaming — a broad entertainment format that resonates across the Arab world. Recurring formats include disguise-based pranks filmed in public settings and holiday road trips, while a parallel gaming thread covering first-person shooters and battle royale titles such as Call of Duty extends the channel's reach beyond the core family-vlog audience. The channel carries a formal UAE advertiser permit, indicating a professionally managed creator operation with structured commercial practices.
Viewership concentrates among 18–34-year-old males in Saudi Arabia, Iraq, Algeria, and Morocco — a pan-Arab spread typical of Arabic-language entertainment channels with cross-regional pull. The pronounced male skew, somewhat unusual for a family-format channel, likely reflects how the gaming and prank content drives algorithmic discovery to audiences who might not seek out lifestyle vlogs directly. A partnership with Temu places the channel in the mass-market e-commerce tier, suggesting brands prioritising volume and regional reach over premium lifestyle alignment. With a consistent upload cadence and steady growth on both YouTube and Instagram, Merofamily is positioned as a practical entry point for advertisers seeking efficient, broad-based reach into Arabic-speaking audiences across the Gulf and North Africa.
Merofamily reaches an audience concentrated in SAU primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Temu. Engagement on YouTube runs around 1.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Merofamily's tier (Mega, 6.7M combined followers, SAU). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Eileen (ايلين) is the daughter of the Merofamily channel who appears regularly in their family content. She is perhaps best known to fans from the viral-style disguise prank where her parents dressed up as a pregnant stranger to see if Eileen would recognize them.
Merofamily is a Saudi family currently based in Dubai, UAE. Their Instagram bio lists Dubai as their home base, and their audience skews heavily toward Saudi Arabia and other Arabic-speaking countries across the region.
Amira (اميره) and Abdulrahman (عبدالرحمن) are the two central family figures behind the Merofamily channel, frequently tagged together under the hashtag #اميره_وعبدالرحمن. They appear across the channel's vlogs, pranks, travel content, and daily family moments.
Mimi (ميمي) is a family member who stars in many of the channel's comedic and prank segments, including a well-known disguise prank filmed at Starbucks. The playful nickname "ميمي بطاط" (Mimi Potato) comes from a running gag about potatoes that became a fan-favorite recurring bit on the channel.
Merofamily covers both — the channel mixes family vlogging and pranks with gaming content including Call of Duty, FPS, and battle royale games. This dual focus is reflected in their YouTube topic tags and helps explain why their audience skews heavily toward younger male viewers.
Merofamily specializes in disguise and identity pranks filmed in everyday settings, with the Starbucks disguise prank on Mimi and the pregnant-stranger prank on their daughter Eileen being standout examples. Their prank style leans into family dynamics, testing whether relatives and bystanders can recognize family members in unexpected costumes.
Merofamily launched their YouTube presence around 2020, as indicated by their contact email handle (merofamily2020@gmail.com). Since then they have grown to well over five million subscribers on YouTube alone.
Yes, Islamic holidays are a regular part of the Merofamily content calendar. The channel has posted Ramadan-themed content and filmed an Eid al-Adha road trip with siblings, reflecting how they use family occasions as natural hooks for longer vlog-style videos.
Temu ran a sponsored campaign with Merofamily on YouTube in 2024. As a Mega-tier creator with an audience concentrated in Saudi Arabia, Iraq, and the broader Arab world, Merofamily is positioned for e-commerce and lifestyle brand partnerships targeting Arabic-speaking markets.
Merofamily has surpassed five million subscribers on YouTube, placing the channel firmly in the Mega creator tier. Their combined presence across YouTube and Instagram reaches well over six million followers total, with consistent recent upload activity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@merofamily · YouTube
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