United States
Meredith Duxbury is a New York City-based beauty and fashion creator who built a massive TikTok following on the back of her unapologetically maximalist…
Total Followers -0.1%
21.2M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
18M followers · 85% of audience
Engagement
8.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $21K–$48K / IG post
The TikTok beauty star made her Gucci runway debut at the brand's Cruise 2027 show held in Times Square, sharing the catwalk with A-list models and celebrities.
Her presence at the high-profile Met Gala after-party co-hosted by Sabrina Carpenter and Madonna drew widespread media coverage and reignited mainstream interest in the creator.
The beauty and makeup guide blends personal experience with step-by-step routines, covering skincare, full-glam looks, fashion, and themes of self-acceptance and mental health.
PAPER Magazine documented her packed New York Fashion Week schedule, which included front-row seats at Marc Jacobs and the Calvin Klein return under new creative director Veronica Leoni.
Duxbury was recognized on Forbes' annual 30 Under 30 Social Media list, cementing her status as one of beauty's most influential digital creators.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -1385 -0.1% | -1385 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -11603 -0.7% | -11603 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -36888 -2.1% | -36888 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -36888 -2.1% | -36888 |
Daily follower snapshots from CreatorDB's longitudinal index.
Meredith Duxbury is a New York City-based beauty and fashion creator who built a massive TikTok following on the back of her unapologetically maximalist makeup philosophy. Her signature approach — applying generous quantities of product and blending them into full, high-coverage glam looks — became a recognizable format that set her apart in a crowded beauty space and sparked widespread conversation about self-expression through cosmetics. She crossed into mainstream cultural visibility through Met Gala beauty content and, notably, by walking the Gucci Cruise runway show in Times Square, a crossover moment that signaled her transition from digital creator to a figure with genuine fashion-industry standing. She is represented by Creative Artists Agency and Make Management, reflecting the professional infrastructure typically associated with talent at the highest tier of the creator economy.
Benchmark estimates for a creator at Meredith Duxbury's tier (Mega, 21.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Meredith Duxbury built her TikTok following by applying dramatically large amounts of foundation directly with her hands, creating an ultra-full-coverage, high-glam finish that defies conventional beauty advice. The technique went massively viral because it was so unexpected, and millions of viewers recreated and reacted to it, establishing her as one of TikTok's most recognizable beauty creators.
Meredith Duxbury has a fashion and beauty book published by Rizzoli USA, one of the most prestigious lifestyle and art book publishers in the world. The project reflects her signature maximalist glam aesthetic and represents her expansion beyond social media into traditional publishing.
Yes, Meredith Duxbury walked the Gucci Cruise runway show staged in Times Square in New York City. She shared the experience across her platforms, describing it as a surreal milestone and marking a clear step into high fashion beyond beauty content.
Meredith Duxbury has a well-established partnership with Laneige, the Korean skincare and lip care brand. The collaboration is one of her most consistently featured brand relationships, extending her image beyond heavy-glam makeup into premium skincare.
Yes, Meredith Duxbury has worked with e.l.f. Cosmetics as a named brand partner, tagging content with #elfpartner. e.l.f. is known for tapping into high-reach TikTok creators to launch viral affordable beauty moments, and Meredith's audience skews exactly toward that market.
Meredith Duxbury is represented by Creative Artists Agency (CAA), one of the most powerful entertainment and talent agencies in the world. She is also managed by Make Management, a dual setup common among Mega-tier digital creators who are actively crossing into fashion, publishing, and major brand deal territory.
Yes, Meredith Duxbury has partnered with Jones Road Beauty, the clean makeup brand founded by legendary makeup artist Bobbi Brown. The collaboration shows her range — she works across luxury fashion houses, Korean skincare brands, and indie clean beauty, not just one lane.
Meredith Duxbury covers both beauty and fashion — her content spans full-glam makeup tutorials, outfit posts, street style, and high-fashion collaborations. Walking the Gucci Cruise runway and maintaining an ongoing Gucci partnership signals that her creative identity has expanded well beyond her viral foundation videos.
Meredith Duxbury is based in New York City, which she lists in her Instagram bio. The city feeds directly into her content — she regularly attends fashion events, posts city-based street style, and collaborates with major brands headquartered in New York.
Meredith Duxbury has built a following of over 18 million on TikTok, placing her firmly in the Mega tier — among the top tier of beauty creators on the platform globally. Her engagement runs far above the category average, which is a key reason brands like Gucci, Laneige, and e.l.f. Cosmetics invest heavily in her platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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