Meredith Duxbury

Meredith became famous on TikTok for applying generous amounts of foundation directly with her bare hands, using a pressing and patting motion rather than brushes or sponges. She attributes the technique to the full-coverage, skin-blurring finish it creates, and the videos showing the process went massively viral, turning her into one of the most-recognized beauty creators on the platform.

Meredith has a book published by Rizzoli USA, the respected art and lifestyle imprint, centered on her world of fashion and beauty. It's a natural extension of the aesthetic she's built across her platforms and she has been actively promoting the preorder across all her social channels and bios.

Yes — Meredith has created dedicated content for Gucci Beauty around the GucciCore aesthetic, tagging the partnership under Demna's creative direction of the house. Her Gucci Beauty videos rank among her most polished branded content, blending the house's maximalist identity with her own signature heavy-glam style.

GucciCore is a maximalist, romantically bold aesthetic tied to Gucci's brand identity and amplified under Demna's direction. Meredith has leaned into it as both a sponsored partnership and a natural match for her own heavy-coverage, full-face makeup style, creating GucciCore beauty looks that blend the house's visual language with her personal glam.

Her confirmed brand partners include YSL Beauty, Kiehl's, e.l.f. Cosmetics, and Gucci Beauty, all of which she has tagged as official sponsorships in her content. The mix of prestige and mass-market beauty labels reflects the broad commercial range that comes with an audience in the tens of millions.

OG Meredith Style Glam is a phrase she uses herself to describe her original, maximal beauty aesthetic — heavy coverage, bold lips, and fully saturated face looks that defined her earliest viral content on TikTok. She invokes it when returning to the signature style that built her following, essentially calling back to her roots for her longest-standing fans.

Yes — Meredith lists Creative Artists Agency (CAA) directly in her Instagram bio, indicating she is represented by one of the largest talent agencies in the entertainment industry. CAA representation at her level means her brand deals and partnerships are negotiated at a top-tier commercial scale.

Meredith is based in New York City, which she references in her Instagram bio. NYC's fashion and beauty industry aligns naturally with her content world, and she also documents international travel for content, including get-ready-with-me videos filmed in Spain.

She broke through on TikTok with the visual spectacle of her hands-on foundation application technique, where the sheer volume of product and the satisfying finish made her videos impossible to scroll past. That initial virality gave her a distinct identity in a crowded beauty space, and she built on it with consistent full-glam and fashion content to grow an audience well above the typical scale for beauty creators.

Meredith has over 18 million followers on TikTok alone, with additional audiences on YouTube and Instagram, putting her total reach well into the tens of millions and placing her firmly in the Mega creator tier. Her TikTok engagement rate runs significantly above the category average for beauty, which is especially notable at that scale.