United States
Meredith Duxbury is a New York City-based beauty and fashion creator who built a massive TikTok following through her distinctively theatrical, maximalist…
Total Followers -0.0%
21.2M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
18M followers · 85% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $21K–$48K / IG post
The beauty and makeup guide — covering skin, glam, fashion, and self-worth — features a foreword by Charlotte Tilbury and is now available for pre-order ahead of its September 2026 release.
Duxbury was also previously recognized on the Forbes Top 50 Creators in Fashion list, cementing her crossover status in both beauty and fashion.
Variety reported Duxbury — dubbed 'the complexion queen of TikTok' — joined CAA after an earlier stint at UTA, reflecting her growing crossover appeal in fashion and entertainment.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -3278 -0.2% | -3278 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -8971 -0.5% | -8971 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -39336 -2.3% | -39336 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -39336 -2.3% | -39336 |
Daily follower snapshots from CreatorDB's longitudinal index.
Meredith Duxbury is a New York City-based beauty and fashion creator who built a massive TikTok following through her distinctively theatrical, maximalist approach to makeup. Her breakout content centered on high-coverage foundation tutorials in which she applies product with an almost provocatively generous hand before blending it into a flawless finish — a style that reads as both instructional and performance art. That signature aesthetic, combining technical skill with deliberate drama, set her apart in a crowded beauty space and helped her accumulate millions of followers well ahead of the traditional influencer-to-mainstream pipeline. Represented by Creative Artists Agency, she has since expanded into fashion commentary, get-ready-with-me travel content, and streetstyle, while maintaining the bold, unapologetic visual identity that made her recognizable.
Duxbury's brand partnerships reflect a deliberate positioning at the intersection of prestige beauty and accessible cosmetics — long-running affiliations with YSL Beauty, Kiehl's, and e.l.f. Cosmetics signal that she can credibly serve both luxury and mass-market clients simultaneously, which is a relatively rare cross-tier advantage at the mega level. Her Gucci Beauty collaborations, tied to Demna-era aesthetic references like GucciCore, reinforce her aspirational fashion credentials. A forthcoming Rizzoli-published book marks a meaningful step toward establishing a durable creative identity beyond platform-native content. With an audience skewed heavily female and concentrated in the 18-to-34 demographic across predominantly English-speaking markets, Duxbury is well-positioned as beauty and fashion brands look for creators who can drive both cultural cachet and measurable commerce.
Meredith Duxbury reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 6.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Meredith Duxbury's tier (Mega, 21.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Meredith became famous on TikTok for applying generous amounts of foundation directly with her bare hands, using a pressing and patting motion rather than brushes or sponges. She attributes the technique to the full-coverage, skin-blurring finish it creates, and the videos showing the process went massively viral, turning her into one of the most-recognized beauty creators on the platform.
Meredith has a book published by Rizzoli USA, the respected art and lifestyle imprint, centered on her world of fashion and beauty. It's a natural extension of the aesthetic she's built across her platforms and she has been actively promoting the preorder across all her social channels and bios.
Yes — Meredith has created dedicated content for Gucci Beauty around the GucciCore aesthetic, tagging the partnership under Demna's creative direction of the house. Her Gucci Beauty videos rank among her most polished branded content, blending the house's maximalist identity with her own signature heavy-glam style.
GucciCore is a maximalist, romantically bold aesthetic tied to Gucci's brand identity and amplified under Demna's direction. Meredith has leaned into it as both a sponsored partnership and a natural match for her own heavy-coverage, full-face makeup style, creating GucciCore beauty looks that blend the house's visual language with her personal glam.
Her confirmed brand partners include YSL Beauty, Kiehl's, e.l.f. Cosmetics, and Gucci Beauty, all of which she has tagged as official sponsorships in her content. The mix of prestige and mass-market beauty labels reflects the broad commercial range that comes with an audience in the tens of millions.
OG Meredith Style Glam is a phrase she uses herself to describe her original, maximal beauty aesthetic — heavy coverage, bold lips, and fully saturated face looks that defined her earliest viral content on TikTok. She invokes it when returning to the signature style that built her following, essentially calling back to her roots for her longest-standing fans.
Yes — Meredith lists Creative Artists Agency (CAA) directly in her Instagram bio, indicating she is represented by one of the largest talent agencies in the entertainment industry. CAA representation at her level means her brand deals and partnerships are negotiated at a top-tier commercial scale.
Meredith is based in New York City, which she references in her Instagram bio. NYC's fashion and beauty industry aligns naturally with her content world, and she also documents international travel for content, including get-ready-with-me videos filmed in Spain.
She broke through on TikTok with the visual spectacle of her hands-on foundation application technique, where the sheer volume of product and the satisfying finish made her videos impossible to scroll past. That initial virality gave her a distinct identity in a crowded beauty space, and she built on it with consistent full-glam and fashion content to grow an audience well above the typical scale for beauty creators.
Meredith has over 18 million followers on TikTok alone, with additional audiences on YouTube and Instagram, putting her total reach well into the tens of millions and placing her firmly in the Mega creator tier. Her TikTok engagement rate runs significantly above the category average for beauty, which is especially notable at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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