Brazil
Me Poupe! is the personal finance brand built by Brazilian journalist and financial educator Nathalia Arcuri, whose name appears consistently in the channel's hashtags and community shorthand.
Total Followers +0.1%
10.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.7M followers · 71% of audience
Engagement
7.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $25K–$59K / IG post
Among all ambassadors of the Tesouro Nacional/B3 initiative targeting school students, Arcuri recorded the highest digital engagement. She received a recognition plaque; a related video from August 2025 surpassed 1.9 million views.
Arcuri revealed the news alongside partner Lucas Pugliessa in a video post, six months into their relationship. The announcement drew wide coverage across Brazilian media.
The book targets freelancers and self-employed workers, expanding the Me Poupe! brand beyond YouTube into publishing.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1057 -0.1% | +0 +0.0% | -1057 |
| Last 30 days | +10K +0.1% | -1690 -0.1% | +0 +0.0% | +8K |
| Last 90 days | +10K +0.1% | -5071 -0.2% | +0 +0.0% | +5K |
| Last 365 days | +10K +0.1% | -5071 -0.2% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cuponomia Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Webull Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Mercado Bitcoin Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
Me Poupe! is the personal finance brand built by Brazilian journalist and financial educator Nathalia Arcuri, whose name appears consistently in the channel's hashtags and community shorthand. Launched as a deliberate antidote to dry, jargon-heavy financial media — what Arcuri calls "economês" — the channel built its large YouTube following by framing money conversations in conversational, self-deprecating Brazilian Portuguese, full of humor and relatable frustration. The format covers credit card debt, investment basics, extra-income strategies, and fraud awareness, all delivered in a tone that treats financial anxiety as a shared experience rather than a personal failing. That positioning — accessible without being superficial — helped Me Poupe! scale to millions of YouTube subscribers while maintaining engagement rates well above the category norm.
The audience skews slightly female and spans a broad age range, with a notable concentration of adults over 35 alongside younger viewers just beginning to manage their finances, both groups with clear motivation to act on advice. The channel's sponsor history reflects its positioning precisely: cryptocurrency exchange Mercado Bitcoin, investment app Webull, and cashback platform Cuponomia are all products an audience actively working on financial improvement would consider. With a near-exclusively Brazilian audience and consistent activity across YouTube, Instagram, and TikTok, Me Poupe! functions as a full personal-finance media ecosystem rather than a single-platform creator account. As Brazilian fintech and digital investment products continue expanding their marketing spend, Arcuri's brand sits at an increasingly valuable intersection of trust, scale, and an audience with demonstrated financial intent.
Mepoupe reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Cuponomia and Webull. Engagement on YouTube runs around 7.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in finance and related categories, Mepoupe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mepoupe's tier (Mega, 10.9M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mepoupe is the channel created and hosted by Nathalia Arcuri, widely known online as Nath Arcuri. The brand name "Me Poupe!" is her creation, and she is the face and voice behind all the content across YouTube, Instagram, and TikTok.
"Me Poupe!" is a Brazilian Portuguese phrase that literally means "Save me!" or "Give me a break!" — but as a channel name it carries a deliberate double meaning of "help me save money." That wordplay captures the brand's self-aware, humorous take on personal finance.
Yes — one of her YouTube videos documents a real test she ran with R$9,000 split between Tesouro Reserva and Tesouro Selic, two Brazilian government bond categories. Using her own money to show real results is central to how Nathalia Arcuri builds trust with her audience rather than just offering theoretical advice.
Mepoupe has published a dedicated YouTube video on what she calls an intelligent method for fully clearing a credit card balance — one she says she personally tested and found effective. The approach fits her overall philosophy of offering practical, step-by-step guidance instead of the generic tips that dominate most finance content.
"Economês" is the term Nathalia Arcuri uses for dense, jargon-heavy financial language that intimidates everyday people. Her core brand promise — stated directly in her YouTube bio — is to discuss debt, investment, and savings in plain, relatable Brazilian Portuguese, without that barrier.
Yes — Mercado Bitcoin, one of Brazil's largest cryptocurrency exchanges, has sponsored content on Mepoupe's YouTube channel. The partnership makes sense given that the channel covers a wide range of investment options available to everyday Brazilians, including crypto.
Cuponomia is a Brazilian cashback and coupon platform, and it has appeared as a sponsor in Mepoupe's YouTube content. Given that the channel's audience is focused on saving money and escaping debt, a tool that helps people spend less on everyday purchases is a natural editorial fit.
Yes — Webull, the investment and trading app, has sponsored content on Mepoupe's YouTube channel. It sits alongside Mercado Bitcoin and Cuponomia as part of a sponsorship roster that skews heavily toward financial tools, which matches the audience's focus on investing and building income.
Yes — scam awareness, or golpes, is a recurring topic on the channel alongside investment tutorials and debt payoff strategies. It's a deliberate choice, since a large portion of Mepoupe's audience is just beginning to engage with personal finance and may be vulnerable to fraud targeting beginners.
Mepoupe has surpassed 7 million subscribers on YouTube, placing her among the largest personal finance channels in Brazil by a wide margin. Her engagement rate runs at several times the category average, which is an unusual combination at that scale and points to a highly active, loyal community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mepoupe · YouTube
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