United Kingdom
Menwiththepot is a creator with a presence on YouTube (2,220,000 followers), Instagram (2,424,806 followers), TikTok (12,700,000 followers), based in United Kingdom.
Total Followers +0.1%
17.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.2M followers · 13% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $29K–$68K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.4% | -485 -0.0% | +0 +0.0% | +10K |
| Last 30 days | +20K +0.9% | -6062 -0.3% | +0 +0.0% | +14K |
| Last 90 days | +62K +2.8% | -12367 -0.5% | +0 +0.0% | +49K |
| Last 365 days | +62K +2.8% | -12367 -0.5% | +0 +0.0% | +49K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| HexClad Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Masa Chips Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Global Knives Cookware / Knives | Sponsored content | 2026 | — |
Menwiththepot is a creator with a presence on YouTube (2,220,000 followers), Instagram (2,424,806 followers), TikTok (12,700,000 followers), based in United Kingdom. Their content sits in the outdoor cooking & food space. Their YouTube bio reads: "...Came here for "POT" stayed for food.... Making You hungry!!! That's all we do here...". The full audience and engagement breakdown is below.
Menwiththepot reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Cookware / Knives, a clear signal of fit for brands in those categories. Demonstrated partners include HexClad and Masa Chips. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Cookware / Knives and related categories, Menwiththepot offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Menwiththepot's tier (Mega, 17.3M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator leaned into the double meaning on purpose — their YouTube bio reads "Came here for 'POT' stayed for food," acknowledging that the name draws curious clicks before people realize it's a cooking channel. It's a deliberate piece of misdirection that likely helped the channel pick up early viral traction. The content itself has nothing to do with cannabis; it's entirely focused on outdoor and forest cooking.
Yes — the creator displays a Polish flag in their bio alongside the tagline "Forest is my Kitchen," signaling strong Polish roots. The channel is based in the United Kingdom, which gives it a distinctive European identity. That Polish–UK combination is part of what makes the outdoor cooking aesthetic feel different from American or Scandinavian wilderness cooking channels.
Almost never — Menwiththepot videos are essentially wordless, built entirely around ASMR-style sound design: crackling fire, sizzling meat, and forest ambience replace any commentary or voiceover. This no-dialogue format is central to the channel's identity and is a big reason the content performs well globally across audiences who don't share a common language.
The forest is the primary setting — the creator's repeated tagline is literally "Forest is my Kitchen," and most videos show open-flame cooking in woodland locations using fire, hot stones, and primitive setups. The channel also ventures to beaches and other outdoor environments, as seen in a notable surf-and-turf video filmed entirely on a beach.
HexClad is an active sponsor and the cookware brand most visibly associated with the channel, with collaboration content appearing on YouTube as recently as mid-2026. One featured video showed HexClad gear used for a beach surf-and-turf cook, fitting naturally into the outdoor setting. The channel generally showcases premium tools that suit the rugged-but-refined aesthetic of serious forest cooking.
Global Knives has appeared prominently in Menwiththepot content — one video featuring a primitive tomahawk steak and bacon roses called out Global Knives directly in the caption. The channel's knife choices tend to reflect a preference for professional-grade blades that work visually as well as practically in an outdoor cooking setting.
The channel is heavily steak-focused — tomahawk steaks, butter bath steaks, steak sandwiches, and steak and eggs cooked on hot stone all appear regularly. Beyond beef, there are rustic campfire recipes like crispy hasselback potatoes, fresh focaccia, surf and turf, and various meat-centered dishes, all prepared outdoors using fire and primitive cooking methods rather than conventional kitchen equipment.
It's genuinely both — Menwiththepot consistently tags content with ASMR hashtags, and YouTube itself classifies the channel under ASMR alongside cooking and travel categories. The experience is built around satisfying sensory sounds rather than recipes or instruction, which puts it closer to relaxation content than a traditional cooking tutorial channel, even though the food preparation is the focus.
TikTok is by far the largest platform for Menwiththepot, with well over 12 million followers — roughly five times the YouTube subscriber count. The wordless, visually-driven short-form videos translate perfectly to TikTok's format, and engagement on that platform runs significantly above the typical food-creator benchmark. YouTube and Instagram have much smaller but still substantial audiences in the low millions.
Confirmed brand partners as of 2026 include HexClad premium cookware and Masa Chips, both of which have run sponsored content on YouTube. The channel's aspirational outdoor-cooking aesthetic makes it a natural fit for premium food and kitchenware brands looking to reach a broad, highly engaged audience that skews young and spans the US, UK, and beyond.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@menwiththepot · YouTube
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