United Kingdom
Mentourpilot is the YouTube channel of Petter Hörnfeldt, a Sweden-born commercial airline pilot based in the United Kingdom who has built one of the most substantive aviation-focused channels on the platform.
Total Followers +1.1%
2.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.5M followers · 86% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.4K–$13K / IG post
Petter Hörnfeldt created the channel on February 27, 2026, uploading its first video on March 17, 2026. The channel marks a notable content pivot beyond his core aviation-incident format.
The podcast takes a casual, unscripted approach to aviation industry topics and life as an airline pilot, expanding Hörnfeldt's media presence beyond YouTube video content.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +9K +0.4% | +715 +0.2% | +0 +0.0% | +10K |
| Last 30 days | +20K +0.8% | +11K +3.2% | +0 +0.0% | +32K |
| Last 90 days | +51K +2.1% | +20K +5.6% | +1K +2.4% | +72K |
| Last 365 days | +51K +2.1% | +20K +5.6% | +1K +2.4% | +72K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Henson Shaving Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Opera Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| MentourNow Aviation training / education | Founder / owned brand | YouTube | Long-term | — |
Mentourpilot is the YouTube channel of Petter Hörnfeldt, a Sweden-born commercial airline pilot based in the United Kingdom who has built one of the most substantive aviation-focused channels on the platform. Drawing on his active career in the cockpit, Hörnfeldt produces detailed breakdowns of real-world aviation accidents and incidents — walking viewers through flight data, procedural failures, and crew decision-making with the credibility of someone who flies the same aircraft types he discusses. His content spans high-profile disasters to lesser-known near-misses, and his ability to translate complex aeronautical concepts into accessible narration has earned him a multi-million subscriber audience that engages well above category norms.
The audience skews heavily male and spans a wide age range, with a notable concentration in the 35-and-older brackets — a demographic that rewards deep, trustworthy analysis over entertainment spectacle. Geographically, his reach is concentrated across English-speaking markets, particularly the United States and the United Kingdom. His sponsor roster — featuring NordVPN, Incogni, and travel-utility tools like Saily — reflects the pragmatic, tech-adjacent spending habits of that audience rather than lifestyle or consumer-goods alignment. As appetite for aviation content accelerates following high-profile incidents, Hörnfeldt's professional credibility positions him as a durable authority voice rather than a trend-dependent creator.
Mentourpilot operates in the aviation-education and incident-analysis niche, making it a natural fit for brands targeting technically curious, travel-aware adults — particularly travel insurance providers, eSIM and connectivity services, and male-oriented lifestyle or premium everyday essentials. The channel's English-language content draws a predominantly US and UK audience with meaningful additional reach into Canada and Australia, giving sponsors broad Anglophone coverage from a single creator. Content cadence is tight, with near-daily activity across YouTube and Instagram, and YouTube engagement runs well above category norms, indicating an audience that actively watches and responds rather than passively scrolling. The male-skewing demographic across a wide adult age spread is particularly attractive to fintech, tech utilities, and direct-response consumer brands. The sponsor track record confirms this pattern clearly: NordVPN, Incogni, and Opera signal that digital privacy and browsing-utility brands find the audience receptive, while Saily — a travel eSIM service — maps directly onto the channel's aviation-traveler subject matter. Henson Shaving's presence further validates crossover appeal into premium male grooming, suggesting reliable conversion for mid-tier brands seeking engaged, English-speaking adult male audiences.
Benchmark estimates for a creator at Mentourpilot's tier (Macro, 2.9M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes, Mentourpilot is an active commercial airline captain, not simply an aviation enthusiast. His professional credentials are central to the channel's appeal — he explains cockpit procedures, crew decision-making, and accident causation from direct experience rather than secondhand research, which sets him apart from most aviation content creators.
Mentourpilot's real name is Petter Hörnfeldt. He is a Swedish commercial airline captain who built his channel around translating insider airline industry knowledge into content accessible to a general audience.
Yes, Mentourpilot released a video on the 2025 Washington National Airport crash titled "How Was This ALLOWED To Happen?!" The video fits squarely into his signature style — breaking down how systemic failures, procedural gaps, or human factors allowed a disaster to unfold, explained through the lens of a working pilot.
Yes, Mentourpilot covered the 2001 crash that killed R&B singer Aaliyah in a video titled "What REALLY Happened On Aaliyah's FINAL Flight?!" This is typical of his approach — revisiting famous historical aviation accidents to explain, from a pilot's perspective, exactly what went wrong and why.
Beyond accident breakdowns, Mentourpilot covers cockpit procedures, aviation industry culture, and career guidance for aspiring pilots. His YouTube bio explicitly mentions "hints about how to access the industry," making the channel a practical resource for anyone considering a commercial aviation career as well as for aviation history fans.
Mentourpilot covers historic accidents because many of today's safety regulations were written directly in response to disasters from the 1970s, 1980s, and 1990s. Understanding what went wrong in older crashes explains why modern cockpit procedures and air traffic rules exist — context that a working airline captain can communicate with unique authority.
Mentourpilot's YouTube channel has featured sponsorships from NordVPN, Incogni, Saily, Henson Shaving, and Opera, among others. His technically minded, predominantly male, 25-plus audience makes him an attractive partner for privacy, tech, and lifestyle brands looking for credible mid-roll placement.
Mentourpilot's breakdowns are grounded in his credentials as a working airline captain and typically reference official reports from bodies like the NTSB and BEA. While his videos are not a substitute for formal accident investigation findings, the channel is widely regarded within aviation communities as one of the more technically credible sources on YouTube.
Mentourpilot, whose real name is Petter Hörnfeldt, is Swedish. His channel is UK-associated, and his audience skews heavily toward English-speaking countries — the United States and the United Kingdom together make up the large majority of his viewership, with additional reach across Canada, Australia, and India.
With well over two million subscribers on YouTube, Mentourpilot sits firmly in the Macro creator tier and is one of the largest English-language aviation channels on the platform. His engagement rate runs well above the category average, which is notable for a factual, long-form channel covering a specialist topic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mentourpilot · YouTube
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