Russia
MentalHealth.com is a health technology company rather than a traditional individual creator — its Instagram presence operates as a branded media page built around one of the most coveted handles in its category, @mentalhealth.
Total Followers -0.6%
161K
Across Instagram
Primary Platform
161K followers · 100% of audience
Engagement
0.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.2K–$8K / IG post
The company announced a $100 million fundraise, building on a prior $4M seed round, to expand next-generation mental health resources and services. The platform reports reaching more than 3 million people annually with sustained double-digit month-over-month growth.
Therapy.ai will operate as a wholly owned subsidiary and is set to debut its services through the MentalHealth.com App Store in 2026, offering a spectrum of AI-assisted therapy solutions.
PsychGuides.com, founded in 1996, adds research-based clinical mental health guidelines to MentalHealth.com's growing portfolio of acquired platforms.
The newly developed digital resource spans more than 200 regions across the United States, expanding access to mental health support at scale.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 160,528 | -883 | 0.2% | — | 7 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -883 -0.5% | +0 +0.0% | +0 +0.0% | -883 |
| Last 90 days | -2938 -1.8% | +0 +0.0% | +0 +0.0% | -2938 |
| Last 365 days | -2938 -1.8% | +0 +0.0% | +0 +0.0% | -2938 |
Daily follower snapshots from CreatorDB's longitudinal index.
MentalHealth.com is a health technology company rather than a traditional individual creator — its Instagram presence operates as a branded media page built around one of the most coveted handles in its category, @mentalhealth. The account publishes awareness-led content tied to calendar moments such as Men's Mental Health Month and World Mental Health Day, alongside evergreen posts on self-discovery, mindfulness, and personal well-being. Content leans toward short motivational copy, resource signposting — including a recent push around the three-digit mental health crisis hotline — and video-led explorations of topics like journaling, decluttering for mental clarity, and healing literature. The tone is accessible and gentle rather than clinical, positioning the brand as a guide rather than a service provider.
Despite carrying a mid-six-figure following built largely in the United States, the account's engagement rate sits well below category norms and the page has seen no new uploads in roughly seven months as of mid-2026, suggesting the Instagram channel is either deprioritized or in transition. The audience skews heavily female and clusters in the 25–44 age range — a demographic with documented appetite for mental wellness content and proven willingness to engage with related products and services. That audience profile, combined with the premium handle and a US-dominant reach, gives the brand latent commercial value for wellness apps, therapy platforms, and self-care product lines if the account were reactivated with consistent publishing. Its trajectory depends almost entirely on whether MentalHealth.com recommits to social content as a distribution channel or continues to rely on its owned digital properties.
Mental Health reaches an audience concentrated in Russia primarily through Instagram, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. Engagement on Instagram runs around 0.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mental Health's tier (Mid, 161K combined followers, Russia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @mentalhealth handle on Instagram is owned and operated by MentalHealth.com, a health technology company. Claiming such a direct, high-value username gives the account instant discoverability for anyone searching mental health topics on the platform, which is a significant asset in a crowded wellness space.
MentalHealth.com describes itself as a health technology company whose mission is guiding people toward self-understanding and human connection. On Instagram, the account translates that mission into awareness content covering anxiety, depression, ADHD, crisis resources, and mindfulness topics aimed primarily at an American audience.
MentalHealth.com identifies as a health technology company, not a nonprofit or charity. Their own bio frames the work in the language of a wellness platform — self-understanding and connection — rather than charitable service, which is consistent with a for-profit tech company model.
MentalHealth.com posted about the launch of 988, the US Suicide and Crisis Lifeline that replaced the previous ten-digit number. Their content highlighted how the simplified three-digit format makes crisis support significantly easier to remember and access in moments of acute distress.
As of mid-2026, the MentalHealth.com Instagram account has not published new content in roughly six months, pointing to an extended pause in activity. The account still holds over 160,000 followers built up over previous years, though engagement has run well below the category average during this quiet stretch.
MentalHealth.com is registered as a Russia-based entity, but its content strategy and audience are almost entirely focused on the United States. Around three-quarters of its Instagram followers are American, and the crisis resources and awareness campaigns it posts — including the 988 hotline — are US-centric.
MentalHealth.com takes a broad approach, posting awareness content for anxiety, depression, ADHD, and general mental illness — not a single condition. Their hashtag strategy includes dedicated ADHD Awareness and Anxiety Awareness campaigns alongside wider mental health awareness days, signaling they aim to be a catch-all resource rather than a condition-specific one.
MentalHealth.com has published content linking physical decluttering to mental clarity, framing a tidy environment as a tool for reducing stress and improving focus. This fits their broader self-discovery angle — the idea that external order can support internal emotional balance — rather than being a lifestyle or home-organization pivot.
Yes — MentalHealth.com has posted dedicated content for Men's Mental Health Month, encouraging men specifically to pause, breathe, and check in with themselves. The account uses recognized awareness months and days throughout the year, including World Mental Health Day in October, as the main anchors for its content calendar.
The MentalHealth.com Instagram audience is predominantly female — more than three-quarters of followers — and concentrated in the 25–44 age range. The vast majority are based in the United States, with smaller followings in Singapore, the United Kingdom, India, and Mexico.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mentalhealth · Instagram
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