United Kingdom
Menopause_Doctor is a creator with a presence on YouTube (48,700 followers), Instagram (831,357 followers), TikTok (44,900 followers), based in United Kingdom.
Total Followers +1.3%
925K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
49K followers · 5% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$29K / IG post
Following a successful 2024 tour, Dr Newson embarked on a new UK-wide live show challenging mainstream narratives on female hormones and medical misogyny, with dates including Nottingham's Theatre Royal in June 2026.
Dr Newson appeared alongside celebrities including Jeannie Mai and Alyssa Milano in the streaming docuseries exploring perimenopause misinformation. Hello Magazine covered her ahead of the premiere.
Research co-authored by Dr Newson and colleagues was published in the journal Menopause and in Archives of Gynecology and Obstetrics, covering transdermal estradiol dosing in real-world clinical settings.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +711 +1.5% | +2K +0.2% | +355 +0.8% | +3K |
| Last 30 days | +4K +9.2% | +6K +0.8% | +1K +2.9% | +12K |
| Last 90 days | +11K +23.0% | +28K +3.3% | +4K +9.6% | +43K |
| Last 365 days | +11K +23.0% | +28K +3.3% | +4K +9.6% | +43K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Balance (Newson Health app) Women's Health / MedTech | Founder / owned brand | 2019–Long-term | — | |
| Newson Health Clinic Healthcare / Clinic | Founder / owned brand | YouTube | Long-term | — |
Menopause_Doctor is a creator with a presence on YouTube (48,700 followers), Instagram (831,357 followers), TikTok (44,900 followers), based in United Kingdom. Their content sits in the women's health & menopause space. Their YouTube bio reads: "Dr Louise Newson is a GP, hormone specialist and a leading voice in transforming menopause care worldwide. As the founder of the Newson Clinic and the not-for-profit Newson Education, she is dedicated to improving awareness, education and a". The full audience and engagement breakdown is below.
Menopause_Doctor reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Women's Health / MedTech, Healthcare / Clinic, a clear signal of fit for brands in those categories. Demonstrated partners include Balance (Newson Health app) and Newson Health Clinic. Engagement on YouTube runs around 7.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Women's Health / MedTech and related categories, Menopause_Doctor offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Menopause_Doctor's tier (Mid, 925K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Balance app was created by Dr Louise Newson, the UK-based GP and hormone specialist behind the @menopause_doctor channels. It is designed to help women track symptoms, access evidence-based information, and get support around perimenopause and menopause. The app is part of a wider ecosystem that includes the Newson Clinic and the not-for-profit Newson Education.
Yes, Dr Louise Newson is a number-one bestselling author, as she highlights in her own social media bios. Her books focus on perimenopause and menopause, giving women the evidence-based information that can be hard to access through a standard GP appointment. She pairs her writing with her podcast, clinic, and social media content to reach patients and healthcare professionals alike.
The Newson Clinic is a specialist menopause and hormone health clinic founded by Dr Louise Newson in the UK. It focuses on evidence-based hormone care, particularly for women who feel underserved by conventional services when it comes to perimenopause and menopause treatment. Alongside the clinic, Dr Newson also runs Newson Education, a not-for-profit arm that trains healthcare professionals and provides freely available educational resources.
Dr Louise Newson used the Lindsay Clancy trial as a moment to raise public awareness about postnatal psychosis, arguing that the hormonal dimension of severe postpartum mental illness is routinely overlooked in both media coverage and clinical care. She regularly connects high-profile news stories to the underlying hormone science she covers across her podcast and social channels. Her core message is that better hormonal understanding could change outcomes for women in crisis.
Dr Louise Newson has directly addressed the HRT and dementia risk debate on her channels, consistently arguing that the picture is far more nuanced than older studies suggested and that fear of dementia should not automatically deter women from hormone replacement therapy. She emphasises that conversations about hormone treatments must be grounded in up-to-date, evidence-based medicine rather than outdated warnings. This is a recurring theme across her podcast, social posts, and clinic education work.
Testosterone is a regular topic on Dr Louise Newson's channels — she frequently uses the hashtag #testosterone and discusses it as part of a complete hormonal health picture for women going through perimenopause and menopause. She advocates for greater awareness that testosterone is not exclusively a male hormone, and that declining levels can affect mood, libido, and cognitive function in women. This positions her at the more progressive, evidence-focused end of mainstream menopause medicine in the UK.
The Dr Louise Newson Podcast covers menopause, perimenopause, hormones, and women's health in depth, with guest experts joining Dr Newson to discuss evidence-based approaches to hormone care. Episodes have tackled topics including PMDD, postnatal psychosis, HRT and dementia risk, and migraine in women. It is aimed at both patients seeking reliable information and healthcare professionals looking to improve their understanding of menopause.
Dr Louise Newson responded publicly to ITV's investigation into PMDD (premenstrual dysphoric disorder), describing it as heartbreaking and using the coverage to highlight how many women go undiagnosed or undertreated. She links conditions like PMDD to hormonal fluctuations and advocates for hormone-based interventions as part of the treatment picture. Her commentary established her as one of the leading UK voices in the public conversation that followed the ITV report.
Dr Louise Newson is both — she trained and practised as a GP before specialising in hormone health and becoming one of the UK's most prominent menopause specialists. She founded the Newson Clinic to provide dedicated specialist care and set up Newson Education to raise standards across the wider healthcare system. Her dual background as a generalist and specialist is a core part of why her content resonates with both everyday patients and medical professionals.
Dr Louise Newson is based in the United Kingdom, where she runs the Newson Clinic and Newson Education. Despite her UK roots, the largest share of her online audience comes from the United States, reflecting how broadly the demand for accessible, evidence-based menopause information extends beyond the NHS context. She also draws significant audiences from Canada and Australia, countries that face similar gaps in specialist menopause care.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@menopause_doctor · YouTube
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