United States
Melissa Platt is a luxury real estate agent affiliated with The Agency RE, the high-profile brokerage founded by Mauricio Umansky and featured on Netflix's reality series Buying Beverly Hills.
Total Followers -0.0%
55K
Across Instagram, TikTok
Primary Platform
YouTube
48K followers · 87% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3.4K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2 -0.0% | +0 +0.0% | -2 |
| Last 30 days | +0 +0.0% | -6 -0.1% | +0 +0.0% | -6 |
| Last 90 days | -605 -1.3% | -29 -0.4% | +0 +0.0% | -634 |
| Last 365 days | -605 -1.3% | -29 -0.4% | +0 +0.0% | -634 |
Daily follower snapshots from CreatorDB's longitudinal index.
Melissa Platt is a luxury real estate agent affiliated with The Agency RE, the high-profile brokerage founded by Mauricio Umansky and featured on Netflix's reality series Buying Beverly Hills. Operating across two premium markets — the coastal luxury corridor of Southern California and the affluent enclaves of Dallas's Park Cities and Highland Park — she occupies a relatively rare cross-market position in the ultra-luxury segment. Her social presence functions as an extension of her professional brand rather than a standalone creator operation, with content centered on property tours, high-end interiors, and aspirational lifestyle framing tied to specific listings. The Netflix association gives her profile a recognizable anchor for audiences already familiar with The Agency's roster.
Her audience skews heavily female and millennial, with the 25–34 cohort forming the largest single segment — a demographic that blends genuine real estate interest with aspirational lifestyle consumption. Instagram carries the bulk of her following, though her TikTok engagement rate runs notably higher, suggesting stronger resonance on short-form video despite the smaller audience there. Content cadence has slowed across both platforms, which partly explains engagement sitting below category median. Her positioning — agent-first, entertainment-adjacent — makes her a natural fit for luxury home, interior design, and high-end travel brands rather than mass consumer sponsorships. As luxury real estate content continues to attract lifestyle-oriented audiences, her dual-market footprint and Netflix visibility give her a credible foundation to grow into a more defined content identity.
Melissaplatt_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Melissaplatt_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Melissaplatt_'s tier (Micro, 55K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Melissa Platt's own social media bios directly credit her appearance on Buying Beverly Hills, the Netflix reality series built around The Agency real estate brokerage. The show follows high-end property deals and the agents behind them in the Los Angeles luxury market, and Melissa is among the agents affiliated with it.
Melissa Platt is an agent at The Agency RE, the luxury brokerage headquartered in Beverly Hills with offices expanding nationally. She operates under both their California and Texas branches, which is reflected in her content covering listings across both states.
Melissa Platt actively works in both markets — she sells luxury real estate in California and also covers the Dallas area in Texas, including Highland Park and the Park Cities. This dual-state focus is a notable part of her professional identity and shows up consistently across her content and hashtags.
Melissa Platt regularly markets properties in Highland Park and the broader Park Cities area of Dallas, two of the most prestigious residential pockets in North Texas. She has also highlighted waterfront listings along Lake Grapevine, which she frames as a rare luxury opportunity in the region.
Yes, listings featured in Melissa Platt's content include properties priced well into the tens of millions, with posts referencing a $42.9 million home and a $14.75 million listing, both marketed through The Agency RE. These appear alongside colleague agents at the brokerage, which is standard practice for high-value co-listings.
Melissa Platt has positioned lakefront properties on Lake Grapevine in North Texas as a rare and emerging luxury niche, noting that waterfront living of that kind is unusually hard to find in the Dallas market. Her content frames these listings as a distinctive opportunity for buyers who want the lifestyle of lake living without leaving the Dallas–Fort Worth area.
Mauricio Umansky is the founder of The Agency RE and the lead figure on Buying Beverly Hills — the same brokerage and Netflix show that Melissa Platt is affiliated with. She has tagged him directly in luxury listing posts, reflecting the collaborative, brokerage-wide approach The Agency uses to market its highest-value properties.
Alongside property tours and luxury listings, Melissa Platt mixes in lifestyle and travel content — including relatable, personality-driven travel prompts aimed at getting audience engagement. This blend gives her feed an aspirational lifestyle angle rather than a purely transactional real estate feel, which is common among agent-influencers in the luxury space.
Melissa Platt is most active on Instagram, where the bulk of her audience is concentrated and where she posts the majority of her luxury listings and lifestyle content. She also has a TikTok presence, though it is smaller; notably, her TikTok engagement rate runs significantly higher than her Instagram rate despite the smaller audience there.
Melissa Platt sits in the Micro tier of influencers, with her combined following across Instagram and TikTok in the tens of thousands. Her audience skews predominantly female and leans heavily toward the 25–34 age bracket, which aligns well with luxury real estate content targeted at aspirational buyers and lifestyle followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@melissaplatt_ · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.