Canada
Melissa Maker is a Toronto-based entrepreneur and cleaning authority best known for building Clean My Space, a boutique residential cleaning service that evolved into a major Canadian home-care media brand.
Total Followers -0.1%
142K
Across YouTube, Instagram
Primary Platform
YouTube
75K followers · 53% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.3K–$3.3K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -20 -0.0% | +0 +0.0% | -20 |
| Last 30 days | +0 +0.0% | -107 -0.2% | +0 +0.0% | -107 |
| Last 90 days | -98 -0.1% | -334 -0.5% | +0 +0.0% | -432 |
| Last 365 days | -98 -0.1% | -334 -0.5% | +0 +0.0% | -432 |
Daily follower snapshots from CreatorDB's longitudinal index.
Melissa Maker is a Toronto-based entrepreneur and cleaning authority best known for building Clean My Space, a boutique residential cleaning service that evolved into a major Canadian home-care media brand. Her flagship Clean My Space YouTube channel accumulated millions of subscribers through practical tutorials covering cleaning techniques, product comparisons, and DIY solutions — content that earned her television appearances on programs like the Today Show and established her as a credible voice in the household-management space. She also launched Maker's Clean, a consumer line of cleaning tools and products that anchors her commercial presence beyond content.
The @melissamaker handle functions as a personal, lifestyle-forward companion to her primary brand, with Instagram remaining her most active outlet on this profile. Her tone there leans into a candid, self-described 'fun divorced mom friend' persona, with content ranging from nail care and wellness to cooking and everyday parenting life. This lifestyle pivot broadens her appeal beyond dedicated cleaning audiences toward general-interest followers. With an established product line and strong cross-platform credibility already in place, her personal brand is well-positioned to attract sponsors across home, wellness, and parenting categories as she continues building an identity beyond the cleaning niche that made her name.
Melissamaker reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Cleaning Products / E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Maker's Clean. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in Cleaning Products / E-commerce and related categories, Melissamaker offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Melissamaker's tier (Mid, 142K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
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Yes. Melissa Maker refers to herself openly as a "fun divorced mom friend" in her Instagram bio, signaling a shift in how she presents herself publicly. Her personal social media content has increasingly reflected her life as a single mom alongside her ongoing work as a cleaning and lifestyle expert.
As of her most recent content, Melissa Maker has been posting pregnancy-related videos, including tips on dry brushing during pregnancy and how to stay energized while pregnant. These posts appear on her personal @melissamaker channel, separate from her main cleaning-focused content.
Makers Clean is Melissa Maker's own line of cleaning products, available under the handle @makers.clean. It's an extension of her Clean My Space brand, letting her audience buy the kinds of tools and supplies she has recommended for years through her videos.
Melissa Maker founded a boutique cleaning service widely recognized as Toronto's most popular of its kind. The business predates her YouTube fame and was a direct inspiration for launching the Clean My Space channel to share her professional cleaning knowledge with a wider audience.
Yes, Melissa Maker has appeared on the Today Show as a cleaning and home expert. She is one of the few Canadian cleaning creators to cross over into major U.S. daytime television, which helped grow her profile well beyond the YouTube cleaning community.
@cleanmyspace is Melissa Maker's primary YouTube channel focused on cleaning tutorials, tips, and product reviews, with well over two million subscribers. @melissamaker is her personal brand presence, where she shares lifestyle content including pregnancy, cooking, beauty, and her life as a divorced mom in Toronto.
The Clean My Space channel has grown to over two million subscribers on YouTube, making it one of the largest dedicated cleaning channels on the platform. Melissa Maker built it around practical, expert-backed advice rather than satisfying-video aesthetics, which set it apart early on.
By her own admission, she hates to clean — a fact she highlights in her own YouTube bio. The irony is part of her appeal: she became a cleaning expert and entrepreneur not out of love for the task itself, but because she wanted to get it done as efficiently and effectively as possible.
Melissa Maker is based in Toronto, Canada, and her Canadian identity is a consistent part of her personal brand. Her boutique cleaning company is also Toronto-rooted, and she regularly references the city across her social channels.
On her personal @melissamaker Instagram, she has shifted toward lifestyle content that includes pregnancy tips, nail tutorials, cooking, and relatable "divorced mom" humor and recommendations. It's a deliberately warmer, more personal space compared to the how-to format of her main Clean My Space channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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