United States
Melissa is a Boston- and New York City-based beauty creator who positions herself as a product curator rather than a lifestyle personality, with her Instagram bio framing the channel explicitly around helping followers find the best beauty picks.
Total Followers +1.9%
28K
Across Instagram
Primary Platform
28K followers · 100% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $705–$2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 28,194 | +524 | 2.2% | 3.7 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +99 +0.4% | +0 +0.0% | +0 +0.0% | +99 |
| Last 30 days | +524 +1.9% | +0 +0.0% | +0 +0.0% | +524 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| ootdbeauty_official Sponsorship | Sponsored content | Jul 2026 | — | |
| iotabody Sponsorship | Sponsored content | Jul 2026 | — |
Melissa is a Boston- and New York City-based beauty creator who positions herself as a product curator rather than a lifestyle personality, with her Instagram bio framing the channel explicitly around helping followers find the best beauty picks. Her content leans into detailed comparisons and shade-match analysis — dissecting subtle differences between products like Rare Beauty and its alternatives, or identifying the right bronzing shade for specific undertones. That forensic, recommendation-driven approach, combined with hashtag partnerships spanning brands like Laka and Alma, suggests a creator whose value proposition is editorial precision rather than aspirational aesthetics. Being signed to a talent agency (PC Talent) at the micro tier indicates she entered the professional partnership pipeline early.
Her micro-tier following punches above its weight on engagement, sitting above the category median, and her audience skews heavily toward the 18-to-34 demographic — the core decision-making cohort for beauty purchases. The notably male-skewed audience composition is an atypical signal for a beauty channel, which may reflect crossover interest in skincare and grooming or algorithmic audience dynamics; either way, it differentiates her from the standard beauty-creator profile. Recent sponsored work with body-care brand Iota Body and ootdbeauty points toward a clean and lifestyle-adjacent beauty positioning. As she builds out her dual-city presence and brand roster, her editorial comparison style and above-average engagement make her a practical fit for brands seeking considered product placement over broad reach.
melissaa.Ga reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include ootdbeauty_official and iotabody. Engagement on Instagram runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, melissaa.Ga offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @melissaa.Ga's tier (Micro, 28K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Melissa splits her time between Boston and New York City, calling out both in her Instagram bio. That dual-city presence gives her content reach across two of the biggest beauty markets on the East Coast.
Yes, Melissa has tagged herself as an Almay partner in her content using the hashtag #almaypartner. Almay is a drugstore-accessible brand with a longstanding focus on sensitive-skin and clean formulas, which lines up with the clean beauty angle she consistently promotes.
Melissa has compared the two directly, noting that Rare Beauty's version reads a bit warmer in shade and lacks a pearly finish. For a bronzing-blush hybrid look, she's pointed to Armani Beauty's Dolci Blush in Cinnamon as a shade she reaches for.
Melissa has posted a dedicated routine targeting dark spots, uneven skin tone, and post-acne marks. Her approach focuses on layering the right products in sequence rather than relying on a single hero product, which is a recurring theme across her reviews.
Melissa regularly features the LAKA brand, tagging content with #lipsealer and #magiclipfixer. LAKA is a K-beauty lip brand, and her consistent use of those hashtags signals it's one of her top lip-care recommendations rather than a one-off mention.
Clean beauty is a clear thread through her content — she frequently tags posts with #cleanbeauty and #cleanmakeup and tends to favor formulas that lean skin-friendly or ingredient-conscious. It acts as one of the filters she applies when evaluating new brands.
Iota Body is one of Melissa's confirmed paid partners, with sponsored posts appearing on her Instagram. She featured the brand in a lifestyle crossover post alongside Táche pistachio milk, suggesting she integrates wellness and beauty angles into her sponsored work.
Yes, waterproof and long-wear makeup is part of her regular content, reflected in her recurring use of #waterproofmakeup. She tends to test transfer-resistant formulas as part of her broader product-discovery approach rather than as a standalone series.
Her public business contact email routes through pctalent.co, the domain for PC Talent, a creator and influencer management agency. Brand partnership inquiries for Melissa are typically handled through that representation rather than direct outreach.
Confirmed paid partnerships include Iota Body and ootdbeauty_official. Her organic posts have also featured Rare Beauty, Armani Beauty, LAKA, and Táche pistachio milk, making her a versatile voice across both prestige and emerging beauty brands.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@melissaa.ga · Instagram
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