Canada
Mejuri is a Toronto-based fine jewelry brand founded in 2015 by Noura Sakkijha and Majed Masad as a direct-to-consumer alternative to traditional jewelry retail.
Total Followers +0.1%
1.6M
Across Instagram, TikTok
Primary Platform
1.3M followers · 83% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$37K / IG post
The Toronto brand expanded beyond precious metals with a design-led stainless steel line, described by founder Noura Sakkijha as a move to broaden design opportunities while keeping its affordable luxury positioning.
The new Puzzle line features architectural stacking rings and sliding birthstone charms in sterling silver and gold vermeil, positioning Mejuri against softening consumer confidence in North America.
Building on a late-2025 debut with Emma Navarro, Mejuri added five more athletes including Canada's Victoria Mboko and Eugenie Bouchard to front its sports-lifestyle Play collection.
To celebrate a decade in business, the brand opened two stores in Kuwait and a second global Nordstrom shop-in-shop, with plans for 15 Middle East locations over the coming years.
With 14 new standalone stores opened in 2025 alone, Mejuri crossed the 50-location threshold and began pursuing collaborative concession models with select retail partners to reduce customer acquisition costs.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +398 +0.0% | +111 +0.0% | +0 +0.0% | +509 |
| Last 30 days | +1K +0.1% | +195 +0.1% | +0 +0.0% | +2K |
| Last 90 days | +9K +0.7% | +1K +0.5% | +0 +0.0% | +11K |
| Last 365 days | +9K +0.7% | +1K +0.5% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mejuri is a Toronto-based fine jewelry brand founded in 2015 by Noura Sakkijha and Majed Masad as a direct-to-consumer alternative to traditional jewelry retail. Built around the ethos of "jewelry you can live in," the brand challenged the occasion-based gifting model by encouraging women to buy fine pieces for themselves as everyday wear rather than waiting for gifts. From a digital-first launch, Mejuri expanded to more than 60 physical retail locations across North America, cultivating a loyal community around accessible luxury — gold, diamonds, and lab-grown stones at price points that made fine jewelry feel wearable rather than ceremonial.
Mejuri reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in fashion and related categories, Mejuri offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mejuri's tier (Macro, 1.6M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mejuri was co-founded by Noura Sakkijha and Majed Masad and is headquartered in Toronto, Canada. The brand launched with a direct-to-consumer model specifically designed to cut out traditional retail markups on fine jewelry and sell direct to the customer online before expanding into physical retail.
Mejuri sells pieces across a range of materials including solid 14k and 18k gold, as well as gold vermeil, which is a thick layer of gold over sterling silver. They're upfront about the material composition of each piece, which is one reason they've built a strong reputation among shoppers who research fine jewelry quality before buying.
Yes, Mejuri incorporates lab-grown gemstones — including sapphires — into their collections. Lab-grown stones are chemically and visually identical to mined ones but typically carry a smaller environmental footprint, which fits Mejuri's positioning around modern, conscious everyday luxury.
It's Mejuri's core philosophy — fine jewelry shouldn't be saved for special occasions but worn every single day. Their pieces are intentionally designed to be layered, stacked, and mixed so they integrate into a daily wardrobe rather than sitting unused in a jewelry box.
Mejuri has grown to over 60 physical store locations, concentrated primarily across the United States and Canada. This is a significant expansion from their online-only beginnings and gives shoppers a way to try on and style pieces in person before buying.
The Fine Crew is Mejuri's community ambassador program made up of loyal customers and content creators who share their jewelry styling on social media. Members typically receive early access to new collections and exclusive perks, and the program has been a meaningful driver of Mejuri's organic social discovery on Instagram and TikTok.
Ring stacking means wearing multiple rings across your fingers at once, mixing metals, stones, and styles to build a layered, personalized look. Mejuri has become closely tied to this trend — hashtags like #ringstack and #ringstackinspo are central to their content strategy and consistently drive discovery across both Instagram and TikTok.
Yes, partnerships with content creators are a core part of how Mejuri builds awareness — including collaborations with influencers like Sydney Silverman who showcase ring stacks, earring layering, and everyday styling using Mejuri pieces. These creator-driven posts are styled to feel aspirational but wearable, which fits the brand's everyday-luxury positioning.
Yes, Mejuri was founded and is headquartered in Toronto, Ontario, making it one of Canada's most recognized direct-to-consumer jewelry brands. Despite its Canadian roots, the largest share of its social media audience is based in the United States, and its US store footprint has grown considerably.
Mejuri's largest social presence is on Instagram, where they have built a following well into the millions and post styling content, new collection launches, and creator collaborations. They also maintain an active presence on TikTok, leaning into trend-driven stacking and layering videos to reach a younger audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mejuri · Instagram
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