Mehwish Hayat is one of Pakistan's most recognisable entertainment figures, a Karachi-based actress and model whose career spans critically acclaimed…
Total Followers +0.0%
5.1M
Across Instagram
Primary Platform
5.1M followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $61K–$143K / IG post
Pakistan's first zombie thriller, starring Mehwish Hayat and Fahad Mustafa, grossed Rs. 21.34 crore (~US$760K) in its first week at the Pakistani box office, surpassing all previous Eid al-Adha records.
Directed by Nabeel Qureshi and distributed by Geo Films, the horror-action-comedy marks Hayat's fourth film collaboration with Mustafa and Qureshi, their first on-screen reunion in eight years.
Speaking to Arab News ahead of Zombeid's release, Hayat said she attended Zumba fitness classes in Los Angeles to prepare for her physically demanding role and urged Pakistani filmmakers to move beyond romantic formulas.
Hayat rejoined Pakistani television in Geo Entertainment's dark drama series 'Dayan', starring alongside Ahsan Khan and Hira Mani, produced by 7th Sky Entertainment — her first TV role since ARY's 'Dil Lagi'.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
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| 5,124,524 | +0 | 1.3% | — | 8 days ago |
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| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mehwish Hayat is one of Pakistan's most recognisable entertainment figures, a Karachi-based actress and model whose career spans critically acclaimed television dramas and major Urdu-language film productions. She built her reputation through a string of popular drama serials on Pakistani broadcast television before crossing over into commercial cinema with films such as 'Punjab Nahi Jaunga' and 'London Nahi Jaunga', cementing her status as a bankable film lead. The Pakistani government recognised her contributions to entertainment with the Tamgha-e-Imtiaz civilian honour, and her visibility has extended internationally through commentary on social and geopolitical issues, which has earned her both admiration and controversy within South Asian media circles. Her Instagram presence reflects this crossover appeal, blending personal lifestyle content with sustained film and drama promotion.
Mehwish Hayat is a Pakistani celebrity actress whose Instagram content centres on film and entertainment promotion — most visibly the Pakistani cinema release Zombeid — making her a natural fit for entertainment studios, OTT platforms, and consumer brands seeking broad South Asian cultural relevance. Her audience is anchored in Pakistan with notable diaspora reach across the US, India, and the UK, giving cross-border value to fashion, beauty, and FMCG sponsors targeting South Asian consumers. Engagement sits marginally below the mega-tier median, signalling strong passive awareness rather than high-intent community activation. No standalone third-party brand deals surface in available data, but her profile aligns historically with Pakistani telecom, premium beauty, and apparel partnerships.
Benchmark estimates for a creator at Mehwishhayatofficial's tier (Mega, 5.1M combined followers, PAK). Pulled from CreatorDB's category benchmarks.
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Zombeid is a Pakistani feature film being promoted as the country's first zombie thriller, a claim Mehwish Hayat and her co-star Fahad Mustafa have been actively highlighting during the film's release campaign. The movie generated significant social media buzz, with Mehwish sharing behind-the-scenes and promotional content on Instagram in the lead-up to its cinema release.
In Zombeid, Mehwish Hayat plays a character named Zara. She has shared playful promotional content on Instagram tied to the role, including dancing with zombies and teasing her character's storyline in the lead-up to the film's theatrical run.
Yes, Mehwish Hayat and Fahad Mustafa have collaborated on Pakistani film productions before Zombeid, with both being frequently described as among the biggest stars in the country's entertainment industry. Their on-screen pairing has become a familiar draw for Pakistani cinema audiences over the years.
Mehwish Hayat built her reputation through a run of hit Pakistani television dramas that made her one of the most recognizable faces on screen well before her film career took off. Her television work, including the popular series Dillagi, helped establish a devoted fanbase across Pakistan and the Pakistani diaspora worldwide.
Yes, Mehwish Hayat was awarded the Tamgha-e-Imtiaz, a prestigious Pakistani civilian honor, in recognition of her contributions to the entertainment industry. The award placed her among a select group of artists formally recognized by the Pakistani government for their cultural impact.
Mehwish Hayat has appeared in several major Pakistani box-office hits, including Punjab Nahi Jaunga and London Nahi Jaunga, both of which ranked among the highest-grossing Pakistani films of their release years. These roles significantly elevated her status from television star to leading film actress.
Bohemia Entertainment is the management entity listed directly in Mehwish Hayat's official Instagram bio, with brand and commercial inquiries directed to mh@bohemiaent.com. It serves as the official point of contact for anyone looking to book her for partnerships or professional collaborations.
Mehwish Hayat has been notably outspoken on political and social issues, including publicly advocating for Kashmiri rights and using her platform to address matters of public concern in Pakistan. She is widely considered one of the more openly opinionated celebrities in Pakistani entertainment.
Yes, beyond her core Pakistani fanbase, Mehwish Hayat has a substantial following in the United States, India, and the United Kingdom, primarily among South Asian diaspora communities. Her reach across multiple countries reflects how widely her television and film work has traveled beyond Pakistan's borders.
Mehwish Hayat has over 5 million followers on Instagram, placing her firmly in the Mega tier among Pakistani celebrity influencers. Instagram is her primary social platform, where she mixes film promotions, personal lifestyle content, and behind-the-scenes glimpses for an audience that skews heavily toward young adult women.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mehwishhayatofficial · Instagram
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