@mechthildistnichtmeinname is a creator with a presence on YouTube (117,000 followers), Instagram (153,378 followers), TikTok (68,100 followers), based in —.
Total Followers +0.5%
338K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
117K followers · 35% of audience
Engagement
8.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.7K / IG post
She was named Music Journalist of the Year (German) at the International Music Journalism Award ceremony held at Schmidt Theater, Hamburg, as part of the re:publica x Reeperbahn Festival.
The bi-weekly video podcast, which focuses on introducing new and young FLINTA* artists, launched in summer 2025 and is listed among her key projects by lit.COLOGNE.
The social spot, which reimagines iconic film scenes with inclusive casting to highlight the near-absence of people with limb differences in German media, was released on April 10, 2025.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +123 +0.1% | +0 +0.0% | +123 |
| Last 30 days | +1K +0.9% | +767 +0.5% | +0 +0.0% | +2K |
| Last 90 days | +4K +3.5% | +4K +2.6% | +0 +0.0% | +8K |
| Last 365 days | +4K +3.5% | +4K +2.6% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BookBeat Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | May 2025 | — |
| CHEEX Sponsorship | Sponsored content | YouTube | May 2025 | — |
@mechthildistnichtmeinname is a creator with a presence on YouTube (117,000 followers), Instagram (153,378 followers), TikTok (68,100 followers), based in —. Their content sits in the music & culture space. Their YouTube bio reads: "Disabled Deutschrap-Fan mit Master in Germanistik. Podcast "Feature mit Matilda" gibt es jeden 2. Release-Friday um 16 Uhr auf dem gleichnamigen Podcast-Kanal :)". The full audience and engagement breakdown is below.
mechthildistnichtmeinname reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Demonstrated partners include BookBeat and Holy. Engagement on YouTube runs around 8.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @mechthildistnichtmeinname's tier (Mid, 338K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The name translates from German as "Mechthild is not my name" — a self-aware joke about the fact that the creator's actual name is Matilda, not Mechthild, which is a distinctly old-fashioned German name. It works as a quirky, memorable hook that fits her witty, analytical personality and immediately signals her sense of humour to German-speaking audiences.
Matilda openly identifies as disabled across all her platforms, and her recurring hashtag #einhändchenfürrepräsentation — which translates roughly to "one little hand for representation" — points to a limb difference involving one of her hands. She consistently uses her platform to advocate for disability visibility in music journalism and media, weaving it into her content alongside Deutschrap criticism.
Yes — her Instagram bio confirms she was awarded Musikjournalistin des Jahres 2025 (Music Journalist of the Year 2025) at the IMJA. The recognition places her among Germany's leading online voices in music criticism, particularly within the Deutschrap space where she has built a following through long-form video essays and her podcast.
Feature mit Matilda is Matilda's dedicated music podcast, released every second Release-Friday at 4 PM on its own separate podcast channel. It extends her music journalism work beyond YouTube, focusing on German-language rap releases and broader Deutschrap culture in an audio format.
Yes — Matilda holds a Master's degree in Germanistik (German linguistics and literature), which she references directly in her YouTube bio. That academic background is visible in the way she deconstructs rap lyrics, analyses album narratives, and frames gender and cultural critique with scholarly precision rather than pure fan commentary.
Her video essays have covered artists including Ikkimel, Katja Krasavice, Shindy, and Cro, often exploring themes like sexuality, gender dynamics, and cultural obsessions within Deutschrap. She approaches these topics with genuine fan knowledge combined with an academically informed critical lens that sets her apart from standard reaction or commentary channels.
CHEEX is a Berlin-based platform for sex-positive, feminist-oriented adult content and erotic media. Their collaboration with Matilda fits naturally given her feminist framing around gender in German rap, her Berlin base, and her engaged audience of young adults who take topics like sexuality and representation seriously.
Yes — her Instagram bio describes her as "hot & disabled in Berlin", confirming Berlin as her home and creative base. Berlin sits at the centre of Germany's music and media industry, which positions her well for the Deutschrap journalism, podcast production, and brand partnerships she pursues.
Known sponsors include BookBeat (audiobook streaming), Holy (energy drinks), and CHEEX (sex-positive media). The combination of mainstream and niche, values-driven brands reflects both her mid-tier reach and the appeal of her feminist, disability-aware voice to advertisers looking for authentic, community-rooted positioning.
Matilda's public business contact is matilda@thebadinfluence.de, listed across her TikTok and Instagram profiles. The domain "thebadinfluence" functions as a piece of deliberate personal branding, nodding to her willingness to challenge mainstream narratives in German rap and media — whether around gender norms, disability representation, or sexuality.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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