France
Mcskyz is a France-based YouTube creator who built one of the most distinctive true crime franchises in the French-speaking internet space: HVF, short for Histoires Vraies du Vendredi (True Friday Stories).
Total Followers +0.9%
2.5M
Across YouTube, Instagram
Primary Platform
YouTube
2.3M followers · 92% of audience
Engagement
11.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.9K–$9.7K / IG post
En collaboration avec la journaliste Cyrielle Adam, McSkyz franchit le cap du streaming en présentant sa première série documentaire sur Amazon Prime Video, marquant une expansion significative au-delà de YouTube.
Le magazine trimestriel de true crime lancé fin 2024 a reçu le Trophée Magazines 2025 dans la catégorie "Vote des lecteurs" décerné par les Maisons de la Presse, et s'écoule à environ 30 000 exemplaires par numéro.
McSkyz publie son quatrième opus de la collection «Tremblez !», consacré à dix affaires criminelles nordiques (Canada, Russie, Danemark), poursuivant une série dont les deux premiers tomes ont dépassé 100 000 exemplaires vendus.
Coécrite avec Mina Zampano et illustrée par Nicolas Ghisalberti, cette BD marque une première incursion de McSkyz dans le format graphique, éditée chez Dark Side (Hachette).
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.4% | +0 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +20K +0.9% | +2K +0.9% | +0 +0.0% | +22K |
| Last 90 days | +51K +2.2% | +7K +3.7% | +0 +0.0% | +58K |
| Last 365 days | +51K +2.2% | +7K +3.7% | +0 +0.0% | +58K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Mammouth Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Holy Energy Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| carVertical Sponsorship | Sponsored content | YouTube | May 2026 | — |
| HelloFresh Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Hachette Books / Publishing | Long-term partnership | Long-term | — | |
| Roborock Smart Home / Electronics | Sponsored content | YouTube | Long-term | — |
| Ebuyclub E-commerce / Affiliate | Sponsored content | YouTube | Long-term | — |
Mcskyz is a France-based YouTube creator who built one of the most distinctive true crime franchises in the French-speaking internet space: HVF, short for Histoires Vraies du Vendredi (True Friday Stories). The format is deliberate and disciplined — a single new case every Friday at 6 p.m., covering both French and international stories ranging from serial killers hiding in plain sight to teenage murder pacts. That editorial consistency has been central to growing a multi-million subscriber audience almost entirely within the Francophone world, with the vast majority of viewers located in France, Belgium, and French-speaking Canada. Beyond YouTube, Mcskyz has extended the brand into print, signing with major publisher Hachette for books and bandes dessinées, signaling an ambition that goes well beyond the typical creator-to-merchandise pipeline.
The channel's engagement rate sits well above category norms, reflecting the kind of loyal, returning viewership that serialized narrative content tends to build — audiences come back weekly rather than stumbling in from algorithmic discovery. The core demographic skews slightly female and concentrates in the 18–34 bracket, a profile that aligns naturally with the true crime genre's established audience patterns. Sponsors have leaned into that engaged base with a mix of digital utilities like NordVPN, lifestyle services like HelloFresh, and energy brand Holy Energy — a blend that suggests Mcskyz sits at the intersection of engaged young adult viewers and mid-range consumer spending. As French-language true crime content remains underdeveloped relative to its English-language counterpart, the channel is well positioned to consolidate authority in that space, particularly as the book catalog deepens the creator's credibility beyond the screen.
Mcskyz reaches an audience concentrated in France primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Books / Publishing, Smart Home / Electronics, E-commerce / Affiliate, a clear signal of fit for brands in those categories. Demonstrated partners include Mammouth and Holy Energy. Engagement on YouTube runs around 11.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mcskyz's tier (Macro, 2.5M combined followers, France). Pulled from CreatorDB's category benchmarks.
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HVF stands for Histoire Vraie du Vendredi — True Story on Friday — the name of Mcskyz's signature weekly true crime series. Every Friday at 6 PM he releases a new deep-dive episode, and the format name has become synonymous with his entire brand identity.
Yes — Mcskyz is a published author with Hachette, one of France's largest publishing houses. His Instagram bio lists him as 'Auteur chez Hachette (Livres/BD),' meaning he has released both books and bandes dessinées (graphic novels), extending his true crime storytelling well beyond YouTube.
He covers both. French cases like the Lionel Floury affair appear alongside major American and international stories, including the Shawn Grate serial killer case, the San Ysidro McDonald's massacre, and the Truro murders. All content is presented in French regardless of where the crime took place.
The Friday 6 PM upload is baked into the HVF brand itself — the series name literally translates to 'True Story on Friday.' Mcskyz has built audience expectation around that exact time slot, turning it into a weekly ritual for his community rather than a simple scheduling choice.
Yes — urban exploration (#urbex) appears alongside his true crime hashtags, indicating he has produced urbex content as part of his output. Urbex and true crime naturally intersect around abandoned or historically charged locations, and Mcskyz taps into both communities with that content.
'Derrière ce COUPLE PARFAIT se cachait un MONSTRE : L'affaire Lionel Floury' is one of his HVF episodes. The Floury case is among the French domestic crime stories he covers, mixing local affairs with the American and international serial killer cases that also appear regularly on his channel.
Yes — one of his HVF episodes is titled 'DERRIÈRE ce gentil VOISIN se cachait un TUEUR EN SÉRIE : Shawn Grate,' covering the American killer who presented as a harmless neighbor before his crimes were exposed. American serial killer cases are a recurring theme alongside French criminal affairs on the channel.
Recent YouTube sponsor integrations for Mcskyz include NordVPN, HelloFresh, Holy Energy, Mammouth, and carVertical. These typically appear as dedicated segments or mid-roll integrations within his weekly HVF episodes.
Mcskyz is based in France and produces all his content in French. The vast majority of his audience is also in France, with smaller but steady communities of French-speaking viewers in Belgium and Canada.
Mcskyz's YouTube channel has surpassed 2.3 million subscribers, placing him firmly in the Macro creator tier and making his channel one of the largest French-language true crime destinations on the platform. His audience engagement consistently runs well above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mcskyz · YouTube
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